Randilyn Dela Cruz Email & Phone Number

South Jordan, Ut, Us

California, United States

Los Angeles, California, United States

Salt Lake City, Utah, United States

Transitioned from Beauty Industry Group into a key role at Bellami, the most recent acquisition for the BIG portfolio, focusing on integration and strategic Product Portfolio initiatives. Now back at Beauty Industry Group in a global role, leading international expansion, streamlining Product Development technical opportunities, and fostering cross-cultural collaborations to drive global growth, quality and product innovation.

Salt Lake City, Utah, United States

Salt Lake City, Utah

Salt Lake City, Utah

Manage all phases of development of new consumer products for up-and-coming cosmetic/beauty firm with global distribution. Executes development activities and liaise between internal teams and vendors. Ensure annual product conversions and seasonal launches are on trend, innovative and first to market.Essential Duties and ResponsibilitiesOwn the product development process from new product initiation to completion of production for all new product launches and reformulations. -Product Innovation – Work with respective Brand Managers to identify relevant trends in products, ingredients, formulas and packaging-Product R&D - Direct in-house and third party R&D departments and monitor Product Development Requests-Sourcing Management, Pricing, COG Targets-Primary & Secondary Package Development-Product Communication / Training-Monitor existing product line, plan expansions & promotions-Quality Assurance / Quality Control of all inventory parts and finished products-Collaborate with cross functional teams (creative, sales, marketing, & operations) for product launch strategies and execution-Develop a forward looking business strategy and product plan which defines market trends, opportunities, and risks within the cosmetic/beauty category-Develop and manage marketing product development schedules and ensure buy in from internal partners-Analyze market share, identify competitive strengths and weaknesses and opportunities that arise to realize additional market share, revenue, and profits through competitive positioning-Research worldwide innovations, trends, consumer feedback and competitor activity both in mass and prestige-Complete monthly product alerts, quarterly and yearly competitive reviews and present in depth findings and trends to management with product recommendations and provide research to help facilitate product innovation-Perform other assigned projects and functions by executive team

Greater Salt Lake City Area

Perfectly Posh's Product Development team is a busy, collaborative, motivated group launching approximately 200 unique SKUs annually. As a Product Manager I am responsible for identifying product development / brand expansion opportunities; working with our manufacturing partners on formula development and new product launches; and managing product life-cycles for ongoing SKUs.Responsibilities include:-Developing and launching new personal care SKUs, including prototyping, testing, branding and manufacturing-Average new SKU management ranges from 50-100 per catalog cycle (6 months), including exclusive product launches and catalog launches -Create and manage the project timeline by identifying project dependencies and critical path-Help define and drive project tasks and milestones within necessary timing. Elevate risks to meet product launches and secure senior management approval to move forward-Proactively manage numerous changes in project scope, identify potential challenges, and devise contingency plans-Communicating with other teams (particularly our Creative, Content, Marketing, and Supply Chain teams) as product routes and collect content, quotes, art, and provide product set-up for Purchase Order-Defining product design to meet consumer requirements, including identifying product evaluation parameters and leading internal and external consumer testing-Managing product plan ideation, revision and implementation, including: formula specification, fragrance specification, fill weight and packaging specification, and basic costing analysis-Keep on-trend with the latest in innovative personal care and beauty products-Create and sustain healthy vendor relationships with key partners and negotiate terms, cost, lead times, etc while brainstorming and learning capabilities of each

Greater Salt Lake City Area

Experienced buyer aiding in the growth & development of a new distribution company within B.I.G. Applying previously acquired work skills to create new processing systems as well as actively seeking to procure vendors for distribution of branded products.• Negotiate new vendor & customer relationships to aid in the growth of B.I.G• Review department workflow & restructure processes to optimize performance • Designed & integrated a multi-process system into a single cohesive structure that includes product cost analysis, product information catalog & e-commerce integration• Analyse category trends & create comprehensive projections on a seasonal basis• Monitor profit margins, price comparisons & product promotions• Ensure proper brand marketing & visibility throughout all sales channels• Attend & participate in trade show events and conventions• Analyse potential vendors to ensure each partnership adds value to the company• Initiate yearly vendor & product reviews to optimize performance & growth• Explore additional opportunities for continued company progression

• Provided exceptional customer service and managed incoming and outgoing inventory for a new e-commerce company.• Ensured warehouse organization, on-time order fulfillment, and tracked product sales to enhance brand visibility.• Oversaw vendor communications and promoted brand effectively to drive sales growth.

Team player with proven ability to cut inventory variances and error rates through strong management practices and adherence to policies and procedures while ensuring customer satisfaction every step of the way.• Promoted from Warehouse Assistant to Inventory & Purchasing Manager in less than a year.• Managed 12 individuals in the Inventory & Creative department.• Ensured stock inventory levels matched operation needs which varied seasonally.• Tasked with the business development role of creating & maintaining online products from imaging, photoshopping, copywriting, building & advertising.• Developed long-term relationships with strategic suppliers.• Sourced and negotiated pricing with over 200 vendors on 10,000+ products with an annual purchased value of $5,000,000, which included establishing blanket purchase agreements and bulk commodity pricing agreements.• Sourced products and materials at quality and cost standards consistent with the organizations business objectives.• Attended marketing & sourcing shows in fashion industry.• Tracked sales and promotions for 15 web portals• Monitored & nurtured employee progress for all department members