Randi Mason Email & Phone Number

Brooklyn, Ny, Us

New York, Ny, Us

SOCIAL MEDIA‣ Identifying opportunities to promote association growth on social media sites, including launching and growing the association’s Twitter account (currently at more than 88,000 followers) and LinkedIn company page (currently at more than 24,000 followers)‣ Establishing new and maintaining existing social media relationships by proactively engaging in discussions surrounding the association’s content, products and brand‣ Determining when the best times to reach out to membership on social media channels are and regularly updating those channels with calls to action that include text, graphics and videos‣ Ensuring social media channels are fully leveraged for maximum impact by working closely with internal teams‣ Designing a best-in-class social media policy with association leadership for both internal organizational use and as an example for the membership CONTENT MANAGEMENT‣ Programming and formatting a daily email newsletter on current events of interest to the membership, highlighting professional development opportunities and member resources on related topics ‣ Tracking which content most engages the membership and adapting the newsletter content accordingly, including performing A/B testing, increasing the open rates to a level of 21% and higher‣ Utilizing marketing automation and email marketing providers including Bronto and Silverpop Engage (now IBM Marketing Cloud) to distribute online publications‣ Simplifying association publication email templates using Adobe Dreamweaver, correcting style inconsistencies, resizing graphics and adapting the format to more easily include sponsor advertising ‣ Working with top university educators to produce for the association a quarterly online open access research journal, bridging the divide between the professionals and academics within the association’s membership

New York, Ny, Us

MARKET RESEARCH ‣ Gathering data on competitors, analyzing their prices, programs and offerings, providing the association with the information needed to modify its strategies, discover potential markets and maintain the lead position in its sector ‣ Providing association leadership with straightforward breakdowns of research findings in presentations and reports ‣ Developing questionnaires and surveys to determine member satisfaction with the association and its programs‣ Determining the association programs that continue to be valued by analyzing member responses and comparing current member preferences to those found in previous surveys ‣ Identifying recent membership trends and collaborating with internal teams to determine how to best meet member needs through future association offeringssurveys ‣ Provide in-depth research for the members of the world’s largest organization for public relations professionals, in addition to providing ready reference for over 200 members of the general public on a monthly basis.METRICS ‣ Establishing strong relationships with internal teams to gain an understanding of their objectives and determining key performance indicators ‣ Partnering with the director of marketing to develop a comprehensive measurement plan and implementing analytics across the association‣ Developing measurement dashboards and reports to aid decision making and overall strategy ‣ Automating reporting and build in process efficiencies to minimize manual analyses‣ Conducting ad-hoc analyses on programs to proactively escalate issues and propose solutions

Created information packages on demand by providing written analysis of business and marketing trends, as well as abstracting and compiling relevant analyst reports and articles, in order to serve the information needs of Interpublic, the third largest group of global advertising and communications practices, and its subsidiaries.

New York, Ny, Us

Utilized proprietary and commercial databases, as well as print resources, to quickly and accurately accommodate the research requests of the marketing and news departments within the varied Condé Nast publications, including Vanity Fair, GQ, and Vogue. (Contract position)

Provided research services for over 100 users, delivering critical industry information on key practice areas. Performed database searches, supplied competitive intelligence and monitored media for client mentions, enabling practice teams to concentrate on marketing and promotional efforts. Maintained periodical and reference library.

Member of the teams opening two of the first Barnes and Noble "Superstores". While this model of bookselling has now become the norm, at that time it was quite a bold experiment. Booksellers were empowered to be extremely customer focused, and handselling was encouraged. Not only were booksellers expected to be knowledgeable about best-sellers, but we also had to keep on top of the new releases and learn which were the classic backlist titles in our subject areas. During my tenure I organized and updated the newsstand, managed a team of cashiers, provided reference assistance at the help desk and on the sales floor, and worked in multiple subject areas including fiction, children's literature, and art books. In addition I assisted in managing author events, including one of J.K. Rowling's first American book signings.

Masters, Library Science

Bachelors, Psychology