Randi Payton Email & Phone Number

United States

Washington, Dc, Us

Event Producer/Fundraising Founder and Producer of the 20th Annual Urban Wheel Awards (UWA), the "Official Multicultural Event" of the North American International Auto Show (NAIAS), the largest revenue generating event in the United States after the NFL Super BowlManaged the marketing and public relations for annual awards and grew it from 500 to more than 2500 attendees; and over 200 media outlets, including Fortune magazine, the Detroit News and Detroit Free Press, Univision, TV One, Asian Asian Network TV, CBS, NBC, and ABCDeveloped close business alliances with CEOs and Presidents of corporate 500 companies, industry trade associations, press associations, auto dealers, and auto suppliers;Garnered support from influential award presenters that included U.S. Senators, Congressional members, Cabinet appointees, TV Network Anchors, A and B list actors and entertainers, and Olympic, Motorsports, NFL, NBA, and MBL professional athletes and many moreBuilt relationships with foreign government leaders from Japan, Europe, China, South America, Canada, and other countries. Produced an Annual Vehicle of the Year Awards that’s recognized among the top ten Vehicle of the Year announcements reported around the world by auto, business and daily mediaProvided frequent advice and consultation to major auto shows in Detroit, New York, Miami, San Francisco, and Washington, D.C. that doubled multicultural media and consumer attendance;Developed partnerships and sponsorships in automotive industry subsegments, which included NASCAR, Special Equipment Market Association, National Automobile Dealership Association, International Automotive Dealer Association, Minority Automobile Supplier Association, the National Highway Traffic Association, R.L.POLK Research as well as hundreds of other nonprofit and business organizations

Us

Managed the accounting, editorial, marketing, public relations, and the sales operations of a multimedia publishing companyDirected the production of national print and digital publications, fundraising events, social media, weekly radio talk shows, and a non-profitJuly 1995, I launched the first Web site in the United States by a national automotive print magazineBecame the first newspaper delivered magazines (with a total circulation of 1.2 million), to receive Audit Bureau of Circulation (ABC) and Business Publishing Audit (BPA);Decisive Media reached more than 10 million consumers through Decisive magazine, Decisive Latino, decisivemag.com, Decisive digital magazines, monthly eNewsletters, On Wheels radio talk show with Warren Brown of the Washington Post, social media and events Managed more than 30 staff, writers, consultants, editors, event planners, web masters, database experts, researchers, and national sales managersGrew annual revenue from $800,000 to $3.5 million in the first five yearsHelped to generate more than $1 billion in revenue in the automotive industry, and for businesses and organizations , by filling a void of auto content and media in the growing multicultural consumer market;Developed sources of culturally relevant auto content, in almost every auto industry segment and subsegment, and built integrated multimedia distribution networks that included hundreds of organizations and strategic media partnersDeveloped an innovative communications platform that produced and distributed relevant industry and consumer content via B2B, B2C, social media, digital magazines, database development, demographically targeted eNewsletters, industry and consumer events, and public/private partnershipsDeveloped content marketing programs for media, corporations, trade and businesses to help them attract broader audiences and engage diverse customers

Graduate, Marketing, Public Relations, Journalism

Ba, Journalism