Randi Rossman Email and Phone Number
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If you're seeking a marketing leader who transforms complex ideas into compelling narratives, drives strategic initiatives with measurable impact, and inspires teams to reach new heights, let’s connect.With over 20 years of experience in B2B tech marketing—specializing in health IT, emerging technologies, and enterprise solutions—I bring a unique blend of strategic acumen, analytical rigor, and creative storytelling to each project. I excel at translating complex technical concepts into messages that resonate with diverse audiences.Key Strengths:- Developing clear, impactful product positioning and messaging—even in markets where product offerings can be abstract or ambiguous.- Designing data-driven marketing strategies that accelerate sales funnels and enhance brand credibility.- Leading strategic projects and creating effective sales tools, with a particular focus on the healthcare sector.-- Collaborating seamlessly across functions to solve complex challenges and support sales goals.-- Adapting quickly to market demands and identifying data-driven opportunities.-- Engaging with industry analysts to establish new market positions and strengthen brand perception.-- Bridging technical capabilities with business value to connect with both IT leaders and the C-Suite.-- Empowering sales teams with targeted tools and messaging to drive results.
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Fractional Product Marketing LeaderRossman Product And Content MarketingAtlanta, Ga, Us
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Product Marketing LeadVitalchatAtlanta, Ga, Us
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Product Marketing, Sales Enablement And Content Marketing ConsultantRandi Rossman Product Marketing 2024 - PresentProjects and accomplishments for clients: • Fine-tuned segmentation and content strategy, increasing sales funnel by 36% and funnel acceleration by 26%.• Improved tiering and categorization of prospect base, developing corresponding content to improve resource allocation by 28% with an increase in sales engagement.• Conducted audit to align marketing and sales content, reducing time spent by sales developing their own materials by 82%. -
Sr. Product Marketing Manager, Modern WorkplaceMicrosoft 2024 - PresentRedmond, Washington, UsManage the feature go-to-market process for Microsoft Teams Events and Microsoft Mesh. -
Principal Product Marketer, 5G Advanced Network SolutionsT-Mobile 2021 - 2024Bellevue, Wa, Us• Developed end-to-end marketing strategy for T-Mobile's 5G Advanced Network Solutions, focusing on managed enterprise 5G networks and emerging technologies.• Created messaging themes, keynotes, and in-booth content for Tier 1 events to shift perception from residential provider to enterprise-grade technology provider.• Implemented segmentation and strategy for account-based marketing, leveraging strategic partnerships and intent signals for targeted outreach, with industry-specific use cases and messaging. -
Senior Content Marketing ManagerMicrosoft 2021 - 2021Redmond, Washington, Us• Developed content strategy and messaging for Microsoft Teams Rooms and Hybrid Workplace strategy.• Developed sales enablement materials to drive product adoption and revenue growth.• Collaborated with cross-functional teams for feature go-to-market.
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Founder, Chief Executive OfficerCanine Behavior Science 2012 - 2021Bothell, Wa, Us• Founded Canine Behavior Science to provide behavior consulting and education services for dogs with severe behavioral issues.• Grew the business from a solopreneur to a team of 12 part-time and 6 full-time employees in one year.• Achieved a 43% increase in profitability by implementing a unique partnership strategy with veterinarians, animal shelters, and major pet retail stores to reduce consumer price sensitivity. -
Chief Marketing OfficerQuiddity Marketing 2010 - 2017Virtual agency that built and scaled marketing strategy and creative teams customized for specific client needs. Programs and engagements included fractional marketing leadership as well as strategic programs to help clients accelerate revenue generation and improve perception. Clients included: Microsoft, AT&T, Eclipsys, McKesson, eMDs, Fiserv and HealthMedx.
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Senior Product Marketing Manager, Health Solutions GroupMicrosoft 2007 - 2010Redmond, Washington, Us• Strategically managed relationships with tier-one industry analysts and influencers to shift market perception (improved perception by 48% among analysts and hospitals within one year) and boost sales engagement opportunities.• Oversaw the creation of sales tools, content, and digital presence to enhance digital presence and support sales efforts.• Simplified complex technical and business messaging to improve product differentiation, resulting in a reduction of time from initial contact to "consideration" stage from 5 months to 6 weeks.
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Principal Product Marketer, Horizon Clinical SolutionsMckesson 2003 - 2007Irving, Texas, Us• Led the communications strategy to address sales bottlenecks from negative nursing perceptions, reducing loss rates attributed to nursing blockers by 95% in six months.• Spearheaded a cross-functional team to revamp the approach to segmentation and sales processes, accelerating the sales funnel by 48% and increasing revenue recognition by 84%.. Partnered with sales leadership to refine content effectiveness by focusing on buyer enablement, enhancing the team's ability to meet key sales metrics.• Provided consultative change communications support and tools to hospital leadership to drive physician adoption of complex IT solutions.
Randi Rossman Skills
Randi Rossman Education Details
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Wharton Executive EducationNeuroscience For Business -
Mit Sloan School Of ManagementArtificial Intelligence: Implications For Business Strategy
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Yale School Of ManagementDigital Transformation
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Florida Institute Of TechnologyApplied Behavior Analysis
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University Of South FloridaPsychology
Frequently Asked Questions about Randi Rossman
What company does Randi Rossman work for?
Randi Rossman works for Rossman Product And Content Marketing
What is Randi Rossman's role at the current company?
Randi Rossman's current role is Fractional Product Marketing Leader.
What is Randi Rossman's email address?
Randi Rossman's email address is ra****@****ing.com
What is Randi Rossman's direct phone number?
Randi Rossman's direct phone number is +142559*****
What schools did Randi Rossman attend?
Randi Rossman attended Wharton Executive Education, Mit Sloan School Of Management, Yale School Of Management, Florida Institute Of Technology, University Of South Florida.
What are some of Randi Rossman's interests?
Randi Rossman has interest in Children, Behavior And Science Geek, Yoga, Education, Hiking, Science And Technology, Running, Dogs, Animal Welfare, Health.
What skills is Randi Rossman known for?
Randi Rossman has skills like Product Marketing, Integrated Marketing, Product Management, Marketing Strategy, Cross Functional Team Leadership, Strategic Planning, Leadership, Thought Leadership, Management, Enterprise Software, Strategic Partnerships, Marketing Communications.
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