Randi Rossman Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Projects and accomplishments for clients: • Fine-tuned segmentation and content strategy, increasing sales funnel by 36% and funnel acceleration by 26%.• Improved tiering and categorization of prospect base, developing corresponding content to improve resource allocation by 28% with an increase in sales engagement.• Conducted audit to align marketing and sales content, reducing time spent by sales developing their own materials by 82%.

Redmond, Washington, Us

Manage the feature go-to-market process for Microsoft Teams Events and Microsoft Mesh.

Bellevue, Wa, Us

• Developed end-to-end marketing strategy for T-Mobile's 5G Advanced Network Solutions, focusing on managed enterprise 5G networks and emerging technologies.• Created messaging themes, keynotes, and in-booth content for Tier 1 events to shift perception from residential provider to enterprise-grade technology provider.• Implemented segmentation and strategy for account-based marketing, leveraging strategic partnerships and intent signals for targeted outreach, with industry-specific use cases and messaging.

Redmond, Washington, Us

• Developed content strategy and messaging for Microsoft Teams Rooms and Hybrid Workplace strategy.• Developed sales enablement materials to drive product adoption and revenue growth.• Collaborated with cross-functional teams for feature go-to-market.

Bothell, Wa, Us

• Founded Canine Behavior Science to provide behavior consulting and education services for dogs with severe behavioral issues.• Grew the business from a solopreneur to a team of 12 part-time and 6 full-time employees in one year.• Achieved a 43% increase in profitability by implementing a unique partnership strategy with veterinarians, animal shelters, and major pet retail stores to reduce consumer price sensitivity.

Virtual agency that built and scaled marketing strategy and creative teams customized for specific client needs. Programs and engagements included fractional marketing leadership as well as strategic programs to help clients accelerate revenue generation and improve perception. Clients included: Microsoft, AT&T, Eclipsys, McKesson, eMDs, Fiserv and HealthMedx.

Redmond, Washington, Us

• Strategically managed relationships with tier-one industry analysts and influencers to shift market perception (improved perception by 48% among analysts and hospitals within one year) and boost sales engagement opportunities.• Oversaw the creation of sales tools, content, and digital presence to enhance digital presence and support sales efforts.• Simplified complex technical and business messaging to improve product differentiation, resulting in a reduction of time from initial contact to "consideration" stage from 5 months to 6 weeks.

Irving, Texas, Us

• Led the communications strategy to address sales bottlenecks from negative nursing perceptions, reducing loss rates attributed to nursing blockers by 95% in six months.• Spearheaded a cross-functional team to revamp the approach to segmentation and sales processes, accelerating the sales funnel by 48% and increasing revenue recognition by 84%.. Partnered with sales leadership to refine content effectiveness by focusing on buyer enablement, enhancing the team's ability to meet key sales metrics.• Provided consultative change communications support and tools to hospital leadership to drive physician adoption of complex IT solutions.

Neuroscience For Business

Artificial Intelligence: Implications For Business Strategy

Digital Transformation

Master'S Graduate Certificate, Applied Behavior Analysis

Psychology