I love to build brands from scratch, transform tired brands into tigers, and turn haphazard and siloed marketing teams into integrated, planful powerhouses. To accomplish this, I use my executive experience and insights at some of the leading financial institutions and AI-powered companies. As an innovative FinTech leader, I create high-impact, connected digital experiences that drive lead gen and deliver pipeline. My personal and professional experiences have taught me a lot and have helped me become a:· Brand Builder: Insight-driven marketer who has led numerous digital brand transformations for American Express, including Small Business Saturday and Open Forum, and other leading companies in the FinTech space.· Digital Strategist: Skilled in all facets of digital, including digital products and services, content and social marketing, digital and performance marketing. Proven experience creating strategic media partnerships with leading brands, including Facebook, Google, and Fast Company.· Change Agent: Dynamic, goal-oriented, and highly skilled at leading through change by building high-performing teams and fostering collaborative working environments across the whole organization.· Problem Solver: Inspired by applying Customer-First principles to complex business problems. Track record of driving efficiencies in brand, acquisition, and loyalty investments.· Product Strategist: Thought leader in creating new value for consumer and business segments through digital product innovation. Conceptualized and launched Go Social, American Express’ premier merchant offer platform, and The Open Forum Community. While at Digital Reasoning, I helped launch and take three new solutions and a revolutionary AI platform to market.