Experienced sales executive for the luxury, spa and salon industry. Responsible for achieving new partnerships, selling Moroccan Oil, Living Proof, Milbon, Keratin Complex as well as multiple professional salon treatment brands, color brands and hair extensions in assigned territory. Facilitate and book education and product training. Work with brand managers scheduling demonstrations for new business and continued salon development. Continually develop new target list with potential clients. Maintaining strong relationships with existing clients.

Held responsibility for Nordstrom, Macys, Dillard’s, Saks, and Neiman Marcus accounts. Built strong relationships with store management, employees, and FA team. Managed team of over 30 staff, and handled scheduling, payroll, coaching, hiring / firing, training, and accountability. Won contest for top line sales in Macys Calvin Klein Men’s with financial reward. Developed and enhanced vendor relationships with specialty, department, and discount retail stores.
• Established working relationships with stores, achieving optimal financial growth / return and success.
• Provided training tools to staff and management, facilitating continuous development of business and growth opportunities.
• Grew Las Vegas market, bringing vitality and retails to marketplace.
• Providing trainings on new products, selling skills and positive ideas, and integrating strengths to take product to market.
• Created strong connections with management, store staff, and freelance artists through training and creation of calendared events with focus on customer service, continued customer loyalty, visual merchandising, and sales goal attainment.
• Maintained proper and neat merchandising and visuals, paying close attention to stock concerns and business needs always.
• Remained dedicated to every detail of business at hand, and succeeded in being over 10% above company, nationwide, proving to be among top performers within 1 year.

Oversaw skincare cast, growth, and development of brands, globally. Trained and educated cast on product knowledge, ingredients, and skincare regime building. Maintained proper merchandising of skincare world, pricing, new products, sets, and brand specifications. Ensured sales growth within brands and track for success. Performed as main point of contact for vendor relationships within store.
• Led special and branded events, generating brand awareness, and establishing vendor partnerships.
• Maintained proper stock levels and orders, ensuring maximum on hands and sell through.
• Served as director in charge, ensuring all clients were being serviced (conversion), maintaining staff flow (breaks, lunches, concerns), and promoting and assisting in business growth and personal development of cast.

Corporate Retail Developer – contract based position
Took hands-on approach to assessing and transforming business operations and success. Developed retail business operating plans and procedures. Created and executed sales training techniques throughout U.S. and Canada. Trained and developed sales staff on NB skincare line and understanding skin. Performed various facial treatments and trained in field on proper application and technique.
• Opened new vendor account in Canada with the, “The Bay” Stores. (Montreal, Ottawa, Toronto, Edmonton, Calgary and Vancouver locations). Nationwide,” integrating new brand, staff training, hiring and all aspects necessary.
• Trained all new retail accounts, reinforcing product knowledge through continuous training programs.
• Created and hosted special events, facial clinics, master classes and worked with local television and magazine / newspapers for all products and promotions, driving brand awareness and becoming competitive in market.
• Worked with CEO and National Sales Director, developing new products and strategies for success across multiple accounts throughout USA and Canada.
• Served as company spokesperson, conducting television interview regarding Diamond launch.

Served as original Investor in EMI and start up concept. Collaborated in initial build of company from scratch, managed branding, established solid revenue stream, then facilitated continuous organizational growth. Focused on creating all the media, for concept market, special events, season planning and launch specials, weekly health information segments, including email and web based, conference materials, handouts, and brochures for luxury Concierge Medical network, with focus on preventive health and beauty. Oversaw product sales, and training of EMI corporate and licensees (USA, Dubai-UAE).
• Contributed to WellMan Book “Live Longer by Controlling Inflammation”, Basic Health Publications, providing clients with learning books upon program entry.
• Created treatment programs, including age management, bio identical hormone replacement, weight loss, and erectile dysfunction, with our core competency in the reduction of vascular disease "Silent Inflammation," identifying biomarkers in individual bodies, detailing individual databases, and facilitating treatments.
• Maintained highest standards and requirements of American Academy of Anti-Aging Medicine (A4M), setting standards for medical anti-aging businesses, and receiving 5 ***** Star service recognition.
• Served instrumental role in developing line of Nutraceuticals and Pharmaceuticals and Cosmeceuticals with CEO, M.D, offering exclusively branded, unique, and highly effective products to clients diagnosed by physicians.
• Managed medical staff in development and implementation of plan of care, coordinating medical resources, and communicating needs to individual clients, and monitoring individual progress.

Managed West Coast retail and spa business, approximately $5M annually. Developed retail business operating plans and procedures. Trained national sales staff on focused seasons and image, and NB skincare line. Served as spokesperson for new product launches. Managed 27 product specialists, account coordinator, and 3 aestheticians for 19 retail locations and 4 spa locations. Performed and trained Natura Bisse` facial and body treatments.
• Conceptualized and drove creation of DIAMOND brand, developing line carrying 30% of total Natura Bisse` business.
• Developed staff in providing exclusive one-on-one, high-end customer service, including personalized professional facial and body treatments, and follow-ups on progress, maintaining highest level of client satisfaction, and growing 2005 top line sales greater than 33.1% over prior year.
• Spearheaded largest launch success in Neiman Marcus history, from naming product to generating lasting client and press excitement, selling out in record numbers during presale, and achieving $2.5M in INHIBIT during 1st 2 months of sales.
• Trained all new retail and professional accounts, reinforcing product knowledge through continuous training programs.
• Created special events, facial clinics, and master classes, and worked with local television and magazines / newspapers for all products and promotions, driving brand awareness.
• Called on top spas in California market and specialty beauty stores to carry brand, visited leads and interested companies, opened accounts matching criteria, and brought in aesthetic training team once spa relationships were established, expanding NB line to new exclusive retail and professional (SPA) locations on west coast.