Randi Sussman Email & Phone Number

Hartford, Ct, Us

• Collaborated with C-level executives and board on strategic planning for the next 5 years. • Managed the organization’s public relations efforts, including media relations, press releases and other external communications.• Improved social media customer engagement with compelling content; increased social media followers by 18% and grew each year. • Orchestrated and implemented an automatic membership renewal campaign, resulting in a 9% increase in membership and an increase in membership revenue of $160,500 over the prior year. • Established branding standards and created logos, websites, flyers, banners, and other promotional content for all aspects of the Association, including the Annual Conference.• Increased non-dues revenue income by 17% in a year, due to marketing campaigns. • Created and distributed monthly e-newsletters to more than 4,300 members, increasing the open rate from 25% to 48%. • Served as Associate Editor for social media for the Peer Reviewed Scientific Journal. • Developed and managed content for the organization’s website, social media channels and other digital platforms.• Developed and managed editorial calendar to ensure timely delivery of content.• Managed relationship with the publishing company, responsible for publication and digital advertising sales.• Provided administrative support and guidance to the Membership and Awards Committees.

Southington, Ct

• Devised, deployed and monitored the Association’s 3 year strategic plan as part of the staff leadership team.• Successfully managed crisis communications and media relations efforts during the COVID-19 pandemic. Advised medical professionals and the public on health and safety concerns. Received the Employee of the Year Award for these endeavors. • Designed and revitalized the public relations strategy and managed public relations agency relationship.• Facilitated communications and key messaging training for spokespeople and served as primary media relations contact.• Managed and guided other Association employees to implement the overall communications and marketing plan.• Served as Associate Editor and author of a quarterly magazine distributed to more than 1,900 people. Supervised relationship with graphic designer and printer.• Collaborated with lobbyists to support dental legislative initiatives, including active participation in the “Dental Day at the Capitol” organized to facilitate direct discussions between dentists and legislators. • Responsible for overseeing and measuring the effectiveness of marketing and communication activities, and materials including print, website and social media content.• Developed the budget for the Communications Department.• Responsible for developing and implementing communications strategies for the Connecticut Foundation for Dental Outreach (501c3) and the promotion of the Connecticut Mission of Mercy Free Dental Clinic.

• Responsible for all forms of internal and external communications.• Created and distributed a bi-weekly e-newsletter to members, distributed to more than 1,800 individuals, with an open rate of more than 35%.• Conceptualized marketing communications material (direct mail, flyers, buck slips, posters, etc.) for all programs.• Created branding guidelines and strategies.• Managed advertising sales for outside vendors in the e-newsletter, website and print publications, resulting in increasing sales and an expansion of the publications. • Established digital marketing and advertising campaigns, and developed content.• Produced membership recruitment television commercial with the assistance of an outside professional and coordinated the placement of ads. • Wrote content for publications, websites and social media, as well as designed visual content.• Oversaw the design and launch of three websites, including CSDA.com, CFDO.org and CODPAC.org. Responsible for maintaining web content.• Produced and edited videos to share messages with the membership.• Served as photographer at special events and maintained an image library.

Boston, Massachusetts

• Cultivated relationships with the media and industry analysts.• Wrote press releases, media advisories and other vital PR documents. Developed pitches and proactively reached out to the media.• Secured customer testimonials and drafted case studies.• Crafted and edited client podcasts and videos.• Monitored current events and trends, as relevant to clients.• Managed and trained new employees and junior associates.• Secured award and speaking opportunities.

Simsbury, Connecticut

• Assisted the Executive Director to promote the facility’s programs and activities.• Organized the company’s only major annual fundraising event. Cultivated relationships to secure sponsors and donors for the annual golf tournament and auction.• Wrote grant proposals to secure funding for health center programs. • Worked on all phases of the annual fund, including organizing special programs for the employee annual fund. • Wrote press releases and pitched stories to the local media, including the placement of an article on the front page of the Connecticut section of the Hartford Courant. • Prepared marketing material for direct marketing pieces, newsletters and brochures, and served as the editor of the Annual Report.• Collaborated with graphic designers, providing direction on content look and feel.