Business Development Manager
CurrentMarket and Solutions Development:-Conduct a thorough analysis of the market to determine the current state of Panasonic's market share, identify potential opportunities, and assess the competitive landscape. Analysis should include factors such as customer needs, market trends, economic conditions, and regulatory requirements.Subject Matter Expert:-Collect, analyze and disseminate key market news, customer data, product trends, and competitive information in order to educate and provide market readiness to the sales team and its channel partners.Strategic Marketing Development:-Collaborate with relevant marketing team members to create and implement effective market messaging, strategies, promotions, and other tactics aimed at generating market awareness for Panasonic, resulting in lead generation and sales pipeline growth.Digital Marketing:-Curate and implement website content, copies, and updates based on approved digital marketing strategies.-Manage and diversify social media content to align with specified target markets, ensuring a consistent brand voice and message.-Monitor and analyze digital marketing metrics and KPIs to assess the performance of campaigns and make data-driven recommendations for optimization.Vendor Management:-Facilitate and maintain relationships with vendor & service partners, contract negotiation & standards.