LEADERSHIPGlobal Marketing and Business Management leader, worked across 4 countries, including 9 years in Canada. Fostered focus on innovation and strong consumer-centered strategies to compete against the industry behemoths. STRATEGIC PLANNINGDeveloped 18+ Annual Business Plans which included brand strategies, 3-year financials, marketing support plans, marketing & trade investment budgets, 4P strategies, and long-term innovation goals. BUSINESS GROWTH/ RESTRUCTURINGRestructured the business by phasing out low-margin declining segments to make space for profitable new products, and thus delivered top-line growth and improved bottom-line profitability. MARKET DEVELOPMENTDeveloped new businesses by creating new segments for the market and penetrating to a new consumer base e.g. millennials. INNOVATIONLed innovation to leverage new opportunities and consistently reinforced consumer relevance. In the last 9 years, added +$15M POS and +1500 bps share to the business through innovation. DIGITAL/MARKETING CAMPAIGNSDeveloped and executed multiple campaigns driving brand growth and share gains. In Canada, rolled out 10 campaigns across multiple channels including broadcast, digital, social, experiential, and in-store, delivering significant increases in reach, top-of-mind awareness, and purchase intent while winning awards e.g. Best Video Content award.