• Perform as a trusted advisor / consultant for Business Unit Leadership on Salesforce capabilities and guided them towards the highest ROI alternatives.• Drive the planning, prioritization, design, development and deployment of new Salesforce projects & system enhancements.• Responsible for understanding business requirements, creating and grooming user stories, and partnering with the Technology Delivery teams to deliver the proposed solutions.• Leverage Salesforce expertise to find opportunities for process improvements and quick wins that don’t require development efforts; served as a trusted technology advisor for business users.• Key member of the organizational change and launch support processes for production releases.• Design and maintain Reports and Dashboards on Salesforce and CRM Analytics to support both improvements and ‘business as usual’.• Coordinate and perform system testing to ensure requirements are met. Work closely with project team during user acceptance testing (UAT), including tracking issues through to resolution and securing end user acceptance sign-off.• Partner with business operations team members to define, plan, and complete small and medium projects, in addition to ongoing delivery of ‘business as usual’ enhancements and fixes.

• Craft clear and concise user stories to accurately represent user needs and priorities.• Analyze data to identify trends and patterns, providing valuable insights for decision-making.• Gather requirements from stakeholders to ensure a thorough understanding of project objectives.• Collaborate effectively with team members to achieve project goals and deliver high-quality results.• Manage projects using agile methodologies, facilitating efficient workflows and timely project completion.• CRM, ERP (SaaS), software, networks and security implementation and support• Partner and solutions integrations delivery• Salesforce FLOW automations• Website and digital channels deployment and management• Data integrity, security, and access management• Analytics tools and business intelligence dashboards design and maintenance• SCRUM enabler for the organization

• Onboarding a leading brand to portfolio, which on Y1 contributed 32% extra revenue to topline. Led the negotiation and successful closure to obtain the Dealership of JOTUN for Venezuela—14-month long process.• Reduced project-to-deal AVG lead time by 48%—from 47 to 23 days based on Agile.• Developed net new logo accounts worth USD 200k to 1.2 million / year. Project average size of USD 137k.

Projects:- Directed the migration and training for JIRA and Confluence- Served as JIRA/Confluence Administrator and Scrum Master- Led a cross-functional project with the C-Suite to define the Minimum Viable Product (MVP) for a business vertical relaunch- Co-led a cross-functional team to define, develop, test, and operationalize into production a machine learning model aimed to improve qualification of leads inserted into Sales Ops queues. After 2 months of testing -> net lead conversion increased by 14.2% -> revenue increased by 9.8% (vs the control group MoM).Key responsibilities:- SCRUM Master leader-servant for the organization- Closing the gap between business and IT for delivering value-adding features-Executed key business analysis functions, including gathering requirements from business units and translating them into actionable user stories for the product teams.- Project management / consultant role to support business stakeholders on the proposal of potential new features- Business analysis and investigative work using both SQL and NoSQL data sources- New features planning, functional definition, and delivery estimation for relevant stakeholders- Documentation features, processes, and policies- Support business and development teams to remain focused on sustainable long-term goals- JIRA Software Administrator- Confection of wireframes / mock-ups for user stories- Confluence set up and maintenance. Knowledge (Wiki) base creator, content curator and main author.

Problem Solve is a Fulfillment Operations department that liaises with other Amazon teams or business units (such as Retail, Retail Business Solutions, Customer Service, Fulfillment by Amazon, Product Compliance and others) in order to solve both physical or virtual/digital problems that block successful inventory processing and to investigate/fix both confirmed and suspected inventory defects.Our daily headcount allocation is limited by inventory volumes. Therefore, effective prioritization and resourcefulness are key to successfully achieving daily objectives.• Led 24/7 Problem Solve Operations Customer Support teams of 15 to 30 per shift, including 6 Team Leaders, within the Barcelona Fulfillment Center—Biggest in Spain, with 1 million units per day of installed capacity.• Appointed SME for Problem Solve web tools and SPOs within Amazon’s WMS proprietary ecosystem. Joined cross-functional Agile team with worldwide impact to improve these tools for customers.• Implemented project that reduced concessions by EUR 1.2 million (~43.5%) a year.• Led a Vendor Compliance Agile Project that reduced quarterly Problem Solve hours expenditure by EUR 357,000—a 37.4% improvement. The project required cross-departmental, cross-business, and cross-company effort with Retail, Quality, Safety, and outside Vendors on Accounts worth up to 50 million EUR.• Based on empirical experience reduced required Problem Solve hours by 17.4% for Andon Tickets resolution.• Constantly performed thorough digital investigative and inventory forensics work involving multiple tools and platforms, both for root-cause analysis for long term improvement and urgent problem-solve incident response.• Mentored and developed 9 team members into People Management roles.• 12 KPIs with regional and final customer impact owned and accounted for on a daily basis• IT asset management, support, and accountability of a network of devices, peripherals, and workstations

One-stop solutions for transportation, logistics, and import services from the United States to Venezuela.www.onewaycargo.com• Co-founded, built-up and executed a bootstrapped business that remains profitable and growing stronger after 9 years in one of the world’s most complex business environments. In 2024, expanding offices to 2 new cities in Venezuela.• Developed and converted into clients internationally known brands such as Johnson & Johnson, Toyota, and Ford.• Oversaw and executed financial operations to comply with regulations within a strict government currency control regime and at the same time preserving the company cash’s value amidst several periods of hyperinflation.• Led project to scope, define, and incrementally develop a proprietary in-house end-to-end business processes platform. Still being used and continuously expanded and improved.• Exited the business for 27x my initial investment in the company.

• Planned, coordinated, and enabled the execution of 3 new restaurants full IT systems implementation and staff training.• Provided technical support and troubleshooting to the extended national restaurant network on-demand both in person and over the phone.• Owned, supervised, and led maintenance and support for the mission-critical IT systems and the operations staff of the Central-West Region of Venezuela, covering 2 states. Total 8 restaurants and 1 regional office, 7 days a week.• Configured and maintained firewalls and network security architecture for each restaurant and for the regional network.• Monitored and maintained physical security systems for each restaurant and for the regional network: CCTV, badge and biometrics-based access systems, electric fencing, and alarms systems.• Designed and implemented a burglary incident response plan in collaboration with the local police force that reduced in-restaurant burglaries by 78% after 6 months and stabilized after one year at 65% less robberies vs. the national restaurant network average.• Led and executed a cost-efficiency improvement project that translated into a 21.6% reduction in IT-systems related consumables expenditure on Y1 by reviewing all standing contracts with suppliers, renegotiating pricing and/or re-sourcing where needed.• Led the project to install and upgrade the entire restaurant networks' light box legacy menus into monitor-based dynamic menus (15 restaurants total)• Based on empirical evidence within the restaurants' daily operations, I proposed a change in the entire restaurant network from RFID-based access control to biometrics-based solutions. Got it approved based on potential savings estimates on employee theft reduction/shrinkage and attendance clocking impersonation. Y1: shrinkage reduced 38% (down to 1.62% from 2.63% of revenue) and total employee payable hours decreased 8.3%.