Machine Learning Dev and Production:Fraud detection for credit applicationTime Series Forecasting through Deep LearningUser ID mapping and groupingAnomaly Detection

● Manage Zoro’s business analytics and market research functions. Lead, coach, and mentor 7 team members● Lead seasoned data scientists to conduct advanced data analytics to develop Zoro’s high level strategy covering various departments such as Marketing, Ecommerce, Pricing, and Product.● Managed machine learning projects to drive Zoro’s customer LTV growth and manage customer lifecyle retention, major technique applied includes: propensity model, classification model, collaborative filtering, LTV model, cluster model etc.● Combine internal data with external data (market size, customer demographic info etc) to develop strategies for new customer acquisition and new product line expansion● Being the liaison with IT partners for database management and data modeling development● Participated or Led many vendor selection projects for marketing automation / BI / customer data suppliers● Utilized Data Science techniques to automate corporate dashboard and optimize digital marketing’s targeting process

• Drive analytic projects that uncover actionable customer insights that guide short-term and long-term acquisition and retention efforts• Create or manage agency resources to create advanced and predictive models such as marketing mix, propensity to buy, next best offer and customer lifetime value, then assisting marketing teams in using these models to adjust their tactical mixes• Lead and develop key company-level performance indicators and campaign reporting by creating frameworks for website, email, direct mail, e-Commerce reports• Drive data strategy to determine data requirements, future analytic products and solutions roadmap based on an understanding of current capabilities and use scenarios, including analytics system assessments and implementations of tools and services. • Manage, mentor and coach 6 marketing analysts

• Designs analytic test approaches with recommended sample sizes, and analyzes results from test initiatives • Develops analytic tools to evaluate and manage sales of Online products• Use data mining to understand customer behaviors (basket attachment, customer repetitive purchase etc.) • Customer segmentation is analyzed for post-BF customized marketing communication to lift customer bounce-back rate•Responsible for performing routine and complex financial analysis and modeling to support strategic decision making• Designed channel specific (Email, Affiliate etc.) holiday offers/coupons by analyzing on historic customer behavior, successfully driving incremental visits, AOV, and sales & profit •Performs research and data mining support related to merchandise projects and promotions •Assembles data, reporting, and recommendations on ad hoc analyses requested by finance, merchandising, marketing, operations and senior management •Analyzes behavioral, demographic, and other information to help identify opportunities for revenue growth, cost-reduction, and other components of profit optimization •Manage projects to improve performance reporting, tracking and evaluation of Online activities. •Supports new products, services and channels for the Online Business Unit

● Conducted a deep dive online channel analysis, the scope includes marketing vehicle evaluation, member penetration, customer buying behavior, macro promotion and pricing analysis. All recommendations were implemented and generated positive results ● Analyzed both external and internal data to recommend promotion strategy for top tool categories (MTS and Tool Storage), advices were adopted and generated better promotion effectiveness ● Used statistical regression analysis to develop different promotion strategy between high vs. low price categories● Developed a comprehensive marketing offer tracking report which covers such metrics as marketing ROI, incremental margin lift, basket attachment etc. Improved BU’s marketing intelligence and achieved high ROI across all media channels ● Leveraged unit elasticity calculation and sensitivity analysis to develop BU membership points conversion strategy, prevented potential margin and inventory risks ● Provided SMROII analysis for buying team’s line review to optimization merchandising assortment● Led analysis to support annual marketing budget allocation based on seasonality, key marketing events, and ROI● Designed a pricing model for 600 top Craftsman tool items. This tool becomes the guidance for buying team to develop promotion campaigns● Took charge of BU annual planning and monthly forecasting through analyses of latest trends and key business initiatives● Developed presentation for monthly BU board meeting to update latest business performance & plans ● Assists Finance Director in hiring, training, and developing new financial analysts, and led a Sr. Analyst● Conducted financial analysis for crucial investment decisions by implementing NPV and IRR modeling● Implemented statistical regression analysis to identify the key drivers for topline growth, profitability and plan variance

- By creating insightful financial analytical reports, successfully helped North Central become Sears’ No.1 sales performance region, and increased the gross margin ratio by 70.8 basis points (on 12-month rolling basis), leading to $16.4 M of margin gain. - Invented monthly BU level sales, gross margin, markdown, and inventory opportunity reports that effectively helped District Managers pinpoint their business opportunities at both district and store levels - Worked closely with RVP (Regional Vice President) to streamline monthly review process to bridge the gap between financial performance, customer service and operation process. Location Balance Scorecard has improved by 25%- Actively participated in RVP’s monthly performance reviews and led financial review discussions for 15 district managers to improve financial performance and execute operational processes more efficiently- Responsible for monthly financial reporting and variance analysis of sales, margin, and expenses- Conducted statistical model development for annual planning and monthly forecasting- Assisted regional team in monthly reconciliation of expense accounts - Performed financial analysis for big capital investment projects such as opening or closing stores- Performed ad-hoc statistical analysis to generate insights for executives’ management decisions- Advanced level user of Hyperion Essbase, SPRS, Excel and Powerpoint

- Participated into SHC’s marketing process optimization, gaining deep understanding of retail marketing planning - Responsible for clarifying and documenting all marketing team’s roles, responsibilities, and planning process

- Developed strategic initiative recommendations for Cummins to enter a new global industry- Successfully led a market research across 19 countries to gain knowledge of market trends, competition landscape, customers’ demands, and purchasing process- Generated market insights based on a comprehensive data analysis of industrial databases

- Designed an integrated marketing plan to differentiate Synutra’s value proposition from major competitors and break into Chinese metropolitan markets- Successfully implemented this marketing initiative by leading a cross-departmental project team including CEO, 2 marketing directors, and 7 marketing managers - Led a thorough market research to generate competition strategy and marketing plan- Created a 40-person database marketing team from scratch, successfully implementing telephone marketing, direct mail distribution, customer events organization, and customer data management- Successfully promoted Synutra’s brand awareness in big cities, achieved a sales conversion rate as high as 9%, and captured 4% market share from renowned multinational competitors

- Successfully acquired prominent multinational clients such as Cisco Systems, Motorola, and Ford Auto, being promoted to Business Manager in 1.5 years, well ahead of company average of 3 years- Led communication meetings with clients to understand competition landscape and customer trends, achieving agreement on key strategic objectives and marketing initiatives, defining planning guideline, and developing budgeting framework- Organized a professional internal team composed of experts from areas including marketing strategy, creative development, media planning, and database marketing to develop integrated marketing proposals for clients’ approval