Randy Adis Email & Phone Number

Newtown, Ct, Us

Volunteer leadership position with the Insights Career Network (ICN), a community of marketing, consumer, user, and business research professionals who volunteer their tools, experience, and networks to help each other develop their careers.Overseeing research initiatives to understand the state of hiring within the industry in 2024.

Newtown, Connecticut, United States

Senior level consultant specializing in strategic consumer insights initiatives driving business impact and growth.

Fairfield, Connecticut, United States

Led the consumer insights team at Product Ventures, spearheading strategic initiatives for Fortune 100 clients. Employed a blend of qualitative (focus groups, IDIs, ethnographies) and quantitative (surveys) research methodologies to design and execute research plans. Translated insights into actionable recommendations, driving innovation initiatives for clients.Accomplishments: Supervised research customized to the unique dynamics of various client companies such as KraftHeinz, Energizer, and Schick, resulting in insights that led to disruptive innovations and numerous design awards. Recruited, developed, and managed a high-performing team of consumer insights professionals, fostering a culture of continuous learning, collaboration, and innovation.

Pittsburgh, Pennsylvania, United States

Led all client-relationship building efforts as part of executive leadership team, reporting directly to the CEO. Developed internal training material for deepening client relationships. Initiated consultation with project teams for greater strategic impact with clients. Piloted client engagement efforts on key accounts via workshops and seminars to embed and operationalize insights to maximize marketplace impact. Accomplishments: Served as Head of Client Experience, collaborating with Fortune 500 clients to uncover deep consumer insights that facilitated the development and implementation of effective marketing, product, and communication strategies.

Purchase, Ny

Led Strategy & Insights teams for Pepsi U.S. Beverages on Portfolio Innovation and for joint ventures with Starbucks (North American Coffee Partnership) and Unilever (Pepsi Lipton Partnership). Led efforts in brand building, innovation and marketing communication.The North American Coffee Partnership Provided oversight for Strategy & Insights within the North American Coffee Partnership, Pepsi's Joint Venture with Starbucks. Represented the voice of the consumer as a member of the NACP executive team, driving the insights agenda, supporting marketing efforts to strengthen brand equities, and identifying white-space innovation opportunities. Accomplishments: Successfully implemented a consumer research agenda for the Pepsi-Starbucks JV, resulting in new brand launches and revenues doubling to $1.8 billion within three years. The Pepsi-Lipton Partnership Managed the consumer insights team for the Ready-to-Drink (RTD) Iced Tea portfolio. Delivered actionable insights using best-in-class research methodologies, generated and communicated strategic implications to key stakeholders in marketing, sales, and executive leadership of the Pepsi-Lipton joint venture. Accomplishments: Transformed Lipton brand's position in the market and drove double-digit sales growth through strategic insights and innovation road map.

White Plains, New York, United States

Led and executed research plans and projects, facilitating successful immediate and long-term business decisions in support of Portfolio Innovation and the Heineken Premium Light brand. Accomplishments: Spearheaded new product initiatives for the Heineken portfolio, including the successful launch of BeerTender, an innovative personal home draught system, resulting in significant increased penetration and market growth. Supervised all consumer insights efforts to support the launch of Heineken's first true brand extension, Heineken Premium Light, achieving 63% above-target first-year sales performance.

Greenwich, Connecticut, United States

Designed and managed market research projects to identify brand-building opportunities for 'all' laundry detergent and Snuggle fabric softener, the two largest Laundry Care brands at Unilever. Identified innovation opportunities and provided guidance for business strategy and execution. Accomplishments: Successfully repositioned the 'all® ' brand through comprehensive research and insight generation efforts, leading to significant investments in the marketing mix and driving substantial changes in product, packaging, and advertising. Led the consumer insights project plan for the innovation and launch of Small & Mighty detergent, contributing to $150 million in sales in its first year.

New York, New York, United States

Managed research activities for the small business B2B sector of the AMEX portfolio, generating insights with strategic implications to support the successful launch of the AMEX small business advisory board.

On-site manager for Kraft Foods, responsible for managing the day-to-day relationship on the account. Served as the primary point of contact to ensure that the client's needs are met through effective coordination and delivery of ACNielsen's market research and consumer data services.

Master'S Degree, Market Research

Bachelor Of Science - Bs, Marketing

Mmr, Marketing Research