Randy Craven work email
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Award winning and performance-driven professional, offering extensive experience in leading successful marketing and product management initiatives. Recognized for achieving a $500,000,000 increase in annual revenues, effectively managing a $40,000,000 marketing budget, and seamlessly executing creative strategies; recipient of numerous awards for exceptional marketing performance, including the Ripkin Award and Marketing Award. Proven ability to develop innovative strategies and solutions to meet business requirements and maximize revenue.SELECT ACHIEVEMENTS• Successfully generated over $500,000,000 in new annual revenues and consistently surpassed goals; recipient of numerous awards for results and achievements including Employee of the Quarter award• Functioned as the Project Lead for the 2011-2012 Ignite Partner Conferences which resulted in Tech Data winning Cisco’s FY11 Innovator of the Year award; directed event logistics, planned, coordinate, and seamlessly execute event plans, and supported the development of the event mobile application• Instrumental in Ignite partners realizing major growth, including 30% YOY revenue, 68% YOY commercial revenue, 52+% YOY data center, 28% borderless network, and 39+% YOY services growthKEY STRENGTHS • Demonstrated ability to provide effective brand representation, drive revenues, and optimize the performance of campaigns; achieves year-over-year growth • Skilled in the development of digital marketing strategies; maximizes opportunities to drive market share, increase visibility, and improve engagement throughout the target market
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Project ManagerWellcare Health Plans Sep 2016 - Present
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Brand Marketing ManagerConnectwise Aug 2014 - PresentTampa, Fl, UsLead the strategic development and maintenance of all ConnectWise marketing and sales support materials; formulate new plans to drive market share, maximize exposure, and generate new business. Designs and develops value propositions, segmentation strategies, messaging and web content to reach target audiences.• Recipient of the ‘Ripkin’ Award for exceptional marketing achievements and corporate contributions• Champion the complete marketing lifecycle, including audience identification and segmentation, prospect engagement, lead nurturing / form completion, and assignments to cross-functional teams• Maximize opportunities to drive exposure and increase performance while achieving high ROI and broad market acceptance; manage and maintain the marketing budget and allocates direct resources• Deliver a positive customer and prospect experience; effectively introduce product offerings and associated marketing campaigns, develop communications, and ensures seamless execution of plans• Develop strategic digital marketing initiatives and oversee the allocation of all internal and external marketing resources; monitor the effectiveness of marketing campaigns and formulates action plans -
Senior Product ManagerTech Data Jun 2013 - 2014Clearwater, Florida, UsDirected the internal reseller engagement activities to position Cisco and sales teams for success with all event deliverables. Served as the Project Lead for the 2013 Tech Data / Cisco Ignite Partner Conference. Led sales engagement or training programs to increase opportunities. Promoted throughout tenure at Tech Data.• Successfully generated over $500,000,000 in new annual revenues and consistently surpassed goals; recipient of numerous awards for results and achievements including Employee of the Quarter award• Developed Cisco Catalyst 2K / 3K plans which was implemented by other distributors; integrated reseller incentive, sales engagement, network assessment offering and weekly performance tracking• Created a Cisco Refurbished Equipment go-to-market strategy, including sales engagement and incentives, reseller recruitment, IT enhancements, and inventory optimization; maximized revenues• Generated accurate revenues, profits, and quarterly Cisco back-end rebate forecasts of $7,000,000+ -
Product ManagerTech Data Nov 2010 - Jun 2013Clearwater, Florida, UsManaged the maintenance and setup of over 60,000 products; supported sales teams on all Cisco products and architectures and conducted Cisco internal sales trainings. Provided influential leadership, coaching, and mentorship to 1 employee and facilitated effective training programs to improve potential and performance.• Functioned as the Project Lead for the 2011-2012 Ignite Partner Conferences which resulted in Tech Data winning Cisco’s FY11 Innovator of the Year award; directed event logistics, planned, coordinate, and seamlessly execute event plans, and supported the development of the event mobile application• Instrumental in Ignite partners realizing major growth, including 30% YOY revenue, 68% YOY commercial revenue, 52+% YOY data center, 28% borderless network, and 39+% YOY services growth• Served as the Project Manager for the SAP launch; identified several gaps in product transitions, uncovered margin leakage, and implemented a new material setup process and weekly audits to minimize the amount of material audits and prevent errors; led the enterprise-wide implementation
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Marketing PlannerTech Data Feb 2010 - Nov 2010Clearwater, Florida, UsSpearheaded strategic internal and external marketing campaigns while effectively allocating resources and managing a $10,000,000 annual marketing budget. Influenced the successful launch of major Cisco initiatives, including Solutions Center, Data Center and SMARTattach. Serve as the project lead for the Ignite conference.• Realized a $40,000,000 increase in annual revenue through effective marketing planning / execution; developed a new process and format for presenting annual marketing plans to vendors which was implemented throughout key internal divisions and resulted in an increase in Cisco contract amounts• Instrumental in the development of Cisco’s FY 10 / 11 go-to-market strategy, integrating reseller engagements, reseller communications, sales engagement strategies, and the new Solutions Center
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Marketing CoordinatorTech Data Dec 2007 - Feb 2010Clearwater, Florida, UsPlanned and executed all marketing activities for Cisco SMARTnet and designed and developed targeted marketing campaigns; created collateral, including flyers, emails, direct mail, and telemarketing scripts and successfully spearheaded campaigns. Consistently surpassed established quotas, expectations, and forecasts.• Successfully cleared $1,700,000 in marketing funds which were previously being refused by Cisco without additional proof of performance; negotiated with Cisco to establish performance standards
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Sales AssociateTech Data Apr 2006 - Dec 2007Clearwater, Florida, Us
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Sales AdministratorTech Data Mar 2005 - Apr 2006Clearwater, Florida, Us
Randy Craven Skills
Randy Craven Education Details
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Florida Gulf Coast UniversityCommunications -
St. John'S River State College/Florida School Of The ArtsTheatre
Frequently Asked Questions about Randy Craven
What company does Randy Craven work for?
Randy Craven works for Connectwise
What is Randy Craven's role at the current company?
Randy Craven's current role is Project Manager at WellCare Health Plans.
What is Randy Craven's email address?
Randy Craven's email address is ra****@****are.com
What is Randy Craven's direct phone number?
Randy Craven's direct phone number is (800) 671*****
What schools did Randy Craven attend?
Randy Craven attended Florida Gulf Coast University, St. John's River State College/florida School Of The Arts.
What skills is Randy Craven known for?
Randy Craven has skills like Product Marketing, Channel Partners, Go To Market Strategy, Solution Selling, Sales Enablement, Account Management, Data Center, Partner Management, Networking, Multi Channel Marketing, Sales, Demand Generation.
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