Randy Crooks Email & Phone Number

Chicago, IL, US

Boise, Idaho, US

Building the future of loyalty at Albertsons, designing our loyalty product roadmap across app, web, and stores to drive value & launch new, innovative features for the 40M+ members of our "for U" loyalty program and FreshPass membership program

Boise, Idaho, US

-Drove a national customer segmentation and store clustering strategy for 2500+ stores and 20+ unique banners, leveraging demographic & market insights to drive sales, acquisition, & customer lifetime value-Led the strategy & execution of a national “Distinct in Fresh” campaign, coordinating marketing, loyalty, pricing, and operations excellence to achieve.

Miami, Florida, US

-Led the design, launch & management of a cutting edge global loyalty program, achieving 2.6X growth in program enrollment in the first 6 months and improving key member engagement & retention metrics (for example: Members attend 5.7 times as many classes as non-members, on average)-Oversaw the design & launch of a new omnichannel customer engagement.

Worldwide, OO

-Oversaw development of a detailed customer segmentation, loyalty, & pricing strategy to inform portfolio pricing at a high growth SaaS company, identifying an incremental $9.9M in annual topline revenue-Crafted pricing & packaging strategy for the launch of a new collaboration software at a high growth tech company, driving an estimated +$2.6M in.

Worldwide, OO

-Developed data-driven pricing recommendations for a global athletic footwear & apparel brand across 6 global markets, identifying opportunity for +$77MM in topline incremental revenue -Crafted an omnichannel DTC digital promotion strategy for a global retailer, including launching personalized offers for the first time

Seattle, WA, US

-Retail PM MBA Intern in the Retail Leadership Development Program working with the Private Brands Global Programs team-Designed and deployed a data-driven portfolio optimization tool for the 'hardlines' Private Brands business, supporting faster and more cost-effective new product launches-Launched a machine learning cost rationalization initiative for.

Mclean, VA, US

-Led the development of 1, 3, and 5-year product roadmaps for the Hilton Honors loyalty program, leveraging ethnographic, data-driven customer segmentation -Redesigned the customer journey for Honors members, driving acquisition and retention to successfully meet 100M+ Honors enrollment target-Developed business cases to support two new loyalty program.

Worldwide, OO

-Led a team of 8 to craft a data-driven, partnership and innovation strategy for a US science agency, identifying opportunities to launch 4 innovation hubs across the United States-Managed 7 workstreams and >150 client stakeholders to drive the development of a transformation strategy and organizational redesign for two global federal agencies -Led a team.

Worldwide, OO

-Developed a detailed customer segmentation and facilitated innovation workshops with senior executives to identify new products with projected $100M incremental revenue for a shipping and mailing client-Led the Data Conversion team and developed the integration management strategy for an $8.5B portfolio acquisition recently made by a large financial.

Worldwide, OO

-Developed a market expansion strategy within a key market for a large financial services institution, identifying an additional $10M in potential annual revenue across 13 products-Facilitated strategic planning for a ten-year, multibillion dollar IT outsourcing program for a multinational financial institution—spanning the North American, European, and.

Master Of Business Administration - Mba, Marketing, Strategy

Bachelor Of Science, International Political Economy