Randy Bates Email & Phone Number

Overland Park, Ks, Us

Independence, Ohio, Us

Led local marketing strategy and testing for 1,700 restaurants including Pizza Hut, Wendy’s and Arby’s covering forty states, with total annual sales of more than $2,200,000,000. Oversaw more than twelve personnel completing 100 different projects each year. Led the complete restructuring of the Flynn Marketing Department to optimize performance and reduce G&A effectively. Managed advertising budget of more than $25,000,000. Outperformed the Pizza Hut, Wendy’s and Arby’s systems in sales and traffic every year.• Increased sales and achieved the first traffic positive year in over a decade for Pizza Hut.• Successfully developed and tested several Pizza Hut initiatives that became National priorities. - Late Night, $7 Deal Lover’s, Hut Days, Local Media/CRM, SLP, Catering, School Lunch • Effectively doubled the Pizza Hut catering business in 2 years.• Named Pizza Hut Franchise of the Year 2023. • Named Pizza Hut Always Dreaming, Always Creating, Always Partnering Award Winner 2022.• Served on the Marketing Advisory Committee, Beverage Committee and CMO Board for three years.• Served as Wendy’s DMA President, Breakfast and Coffee Advisory Board.

Independence, Ohio, Us

Led local marketing strategy and testing for 370+ Arby’s restaurants with a marketing budget of $8,000,000. Successfully restructured the Marketing team to maximize performance and G&A. Outperformed the Arby’s system in sales and traffic in each of the three years.• Named Arby’s Franchisee of the Year 2022

Kansas City, Missouri, Us

Led and grew the McDonald’s business for the Agency by partnering closely with franchisees and McDonald’s Field offices. • Doubled the McDonald’s restaurant count serviced by the Agency during my first 100 days on the business.• Developed the first local breakfast campaign in recent years that provided system leading results.• Negotiated and developed strategic partnerships with the KC Chiefs, KC Royals and the University of Nebraska.• Successfully led a team to complete a media certification and become one of only seven Agencies in the country certified to buy local McDonald’s media.

Chicago, Illinois, Us

Led marketing strategy for 750 restaurants covering seven states, with total annual sales of more than $2,000,000,000. Oversaw more than seven personnel completing 70 different projects each year. Partnered with four advertising agencies and three public relations agencies. Managed advertising budget of more than $25,000,000.• Increased regional sales that exceeded $600,000,000 in ten years and added more than 70,000,000 visits.• Created regional beverage strategy, adding more than $100,000,000 to business driver. • Managed first McCafé Beverage Team in country, growing category by 35%.• Named McDonald's Marketing Director of the Year in 2007, 2012, and 2014.• Became youngest field marketing director in company.

Chicago, Illinois, Us

Grew restaurant sales more than $200,000 per restaurant. Increased traffic more than 10%.Oversaw more than three personnel completing 40 different projects each year. Contributed ideas to concept development, strategic planning, and business operations. Developed and managed communications strategies, plans, and budgets. Prepared and delivered presentations to clients and other project stakeholders.

Chicago, Illinois, Us

Directed highly successful 24-hour initiative, becoming national business driver with more than 40% of U.S. restaurants offering 24-hour operations. Implemented marketing strategies that resulted in 7% growth of customer base. Worked directly with four cross-functional departments to achieve ranking of number two in U.S. in sales and guest counts.

Kansas City, Mo, Us

Led UMB Bank, Lee National Denim Day, eScout.com, and Paramount Parks accounts. Delivered high level of service to clients to maintain and extend relationships for future business opportunities.

Kansas City, Missouri, Us

Worked on Missouri Lottery, Starlight Theaters, Krigel's Jewelers, and Rent-A-Center accounts. Led Missouri Lottery and Starlight Theaters in achieving best-performing years.

Kansas City, Mo, Us

Managed all in-game promotions including Diamond in the Rough, Fan of the Game, Pizza Hut Pop-Fly Challenge, and all in-stadium promotional giveaway events.

Peoria, Illinois, Us

I worked with the CEO and original creater of the Pop-A-Shot, and achieved the highest level of sponsorships for the All Star Game in each of my 3 years running the event.