Randy Gerber Email & Phone Number

Orlando, Florida, United States

Developing & executing strategies to increase sales across multiple theme parks within United Parks & Resorts portfolio (Sea World Orlando, Sea World Texas, Sea World California, Busch Gardens Tampa, Busch Gardens Williamsburg and more). Partnering with a variety of departments to develop and implement marketing strategies, leverage data analytics to make informed decisions, and contribute to the creation of new initiatives that drive incremental growth across the organization. Collaborate with… Show more Developing & executing strategies to increase sales across multiple theme parks within United Parks & Resorts portfolio (Sea World Orlando, Sea World Texas, Sea World California, Busch Gardens Tampa, Busch Gardens Williamsburg and more). Partnering with a variety of departments to develop and implement marketing strategies, leverage data analytics to make informed decisions, and contribute to the creation of new initiatives that drive incremental growth across the organization. Collaborate with the zoo team to develop educational programs, enhance VIP tour experiences and promote conservation efforts. Show less

Recruited by The Walt Disney Company following successful implementation of targeted sales programs to facilitate impactful year over year revenue growth at Universal Studios. Directed the formation of sales division for Disney’s Wide World of Sports Complex, with accountability over a multi-million-dollar annual operating budget. Accountable for Disney’s Corporate Sales and Military Sales niche market group sales, Disneyland Resort Military Sales, successfully merging programs between the… Show more Recruited by The Walt Disney Company following successful implementation of targeted sales programs to facilitate impactful year over year revenue growth at Universal Studios. Directed the formation of sales division for Disney’s Wide World of Sports Complex, with accountability over a multi-million-dollar annual operating budget. Accountable for Disney’s Corporate Sales and Military Sales niche market group sales, Disneyland Resort Military Sales, successfully merging programs between the Anaheim and Florida operations. Subsequently, assumed oversight over sales program for Disneyland Paris, with oversight of global direction.  Earned highly prestigious Platinum Sales Award for revenue generation in 2017 due to greatly exceeding admission and revenue objectives.  Transformed underperforming line of business (delivering annual profitability of $20M), inheriting Disneyland and relaunched marketing client-based “Get to Know You” campaign to address and define client needs and identify opportunities to drive results.  Engaged leadership at the highest level of military located at The Pentagon to forge strategic alliances, growing profitability from $20M to $240M annually with a minimal budget. Acknowledged for forging key strategic partnership with ESPN, Walt Disney Studios, and ABC Television.  Created and launched “Disney’s Salute to the Armed Forces” from 2010 through 2019, generating over $240M in combined annual revenue.  Addressed vacancies on Disney Cruise Lines, developing aggressive last-minute discounts for military personnel to ensure staterooms were full prior to sailing, thereby facilitating a successful long-term program for cabins which would otherwise remain empty, driving millions in incremental revenue. Show less

Served as senior member of pre-opening team, building and executing aggressive, nationally recognized sales and marketing strategic plans for the 450-acre, $650M theme park/attraction. Directed corporate sales and business efforts, including the comprehensive coordination of on-site special events and incentive programs. Developed database of prospective small to medium size businesses, leveraging relationships to expand reach. Led seasoned team of industry professionals.  Developed… Show more Served as senior member of pre-opening team, building and executing aggressive, nationally recognized sales and marketing strategic plans for the 450-acre, $650M theme park/attraction. Directed corporate sales and business efforts, including the comprehensive coordination of on-site special events and incentive programs. Developed database of prospective small to medium size businesses, leveraging relationships to expand reach. Led seasoned team of industry professionals.  Developed Universal Studios Florida’s first affinity program, Universal Fan Club, offering a free discount program to all major enterprise corporations domestically to drive incremental attendance. Designed promotional collateral prior to destination’s launch, cultivating a membership of 7 million nationwide, delivering exponential incremental revenue. Due to innovation, creativity, and results, Universal Fan Club program won multiple industry awards. Identified and capitalized on differentiators between Universal Studios and Walt Disney World, the leading marketing competitor, improving upon existing industry practices to facilitate impactful growth. Exceeded client expectations by scheduling face to face meetings, rather than conducting calls, providing a customized experience to develop and grow corporate strategic partnerships. Volunteered on various influential industry boards, including National Employee Services Recreation and Association and American Society of Personnel Administrators, cultivating professional relationships to drive sales success. Recognized as subject matter expert within industry, forcing competitor to pivot and adjust to maintain competitive position. Show less