Randy Hanner Email and Phone Number

• Developed and executed social media strategies for 12 distinct boat brands, increasing brand visibility and engagement across platforms• Oversaw the creation and curation of high-quality, engaging content including photos, videos, and stories that aligned with each brand's voice and target audience• Designed and implemented successful marketing campaigns leveraging organic content to boost brand awareness and drive leads without reliance on paid ads or promotions• Fostered strong online communities by responding to customer inquiries, engaging with followers, and managing brand reputation across multiple social media channels• Worked closely with marketing, creative, and brand managers to ensure cohesive branding and messaging across all digital touch point• Implemented creative approaches to drive growth such as viral content initiatives and brand collaborations, and partnerships contributing to a notable increase in followers and engagement rates• Managed social media coverage for brand events, tournaments, and new product launches, maximizing reach and impact through strategic content distribution

• Maintain and execute Classic Brands’ (Droll Yankees, More Birds, and EZNectar) social media content calendar for Facebook, LinkedIn, and Instagram• Leverage social media monitoring tools - native and 3rd party – to monitor social media conversation and find opportunities to actively engage with our audience• Grew Facebook and Instagram followings by 22% and 25% respectively, and grew email list by 48% in less than 12 months• Work with Product Development and Marketing Teams to brief in and realize creative needs (digital assets, images, and video)• Track and report social media KPI’s to develop and propose strategy recommendations accordingly to establish new performance benchmarks• Find emerging tactics and innovative ways to bring our content to life that cuts through the clutter in social media• Maintain brand voice, tone, and consistency• Manage a team of bloggers to produce written content for morebirds.com

• Generated compelling, engaging content to support content-driven integrated strategy. • Identified the most effective communication channels to reach relevant target groups and help to feed these channels with the appropriate messaging• Planned and managed the design, content, and production of all marketing materials• Determined strategic communications campaigns that will help further organizational goals• Oversaw the creation of marketing and communications collateral to ensure that it is consistent with the organization's brand image, website, and social media

• Design and launch campaigns on social media platforms including Facebook, Twitter, Instagram, and Mailchimp• Manage social media planning for execution of marketing strategies and community management• Increase conversion rates and traffic through internet marketing and promotions, including Google Ads• Market new products with regular website updates.• Manage channel promotion in coordination with sales marketing and adventure travel• Host Adventure Travel Destination fly fishing trips to Christmas Island, New Zealand, and New Mexico

• Negotiated purchase costs to provide the best quality items• Obtained purchased items by forwarding orders to suppliers; monitored and expedited orders• Organized shipments of fly tying materials to 9 factories in 4 countries• Maintained a list of over 10,000 bulk items as well as retail items• Managed items in warehouse by receiving and stocking orders as well as picking orders for shipments• Set up and worked booth at the Outdoor Retailer and Denver Fly Fishing Show