With over 25 years as a marketing leader and visionary in the sports apparel market, I have been consistently motivated by my passion for integrating the outdoor lifestyle with product design integrity. Crafting a narrative, disseminating that narrative at both the global and local levels, and cultivating alliances with fellow leaders and influencers have all been integral parts of my success in this industry.As a lifelong surfer and California resident, the products for which I've led marketing and branding initiatives resonate with me on a personal level. Recreating the beachside story line to impact global consumers is a labor of love as much as it is a professional challenge. It was a privilege to grow the Roxy brand into what it is today while consistently assessing our ability to retain our allegiance to our initial customer base. Furthering our international reach through targeted marketing campaigns and unique branding strategies while continuing to innovate through strategic partnerships was key to ongoing relevance.But my story doesn't begin or end with the Quiksilver brand family. After making my mark in this industry and fostering long-standing relationships, I have sought out other opportunities to initiate and grow new brands such as M.Nii and develop additional ways to innovate as a consultant to major corporations. I look forward to exploring future partnerships as either a strategic consultant or an executive leader that would enable me to lead a creative team and build brand momentum in today's competitive marketplace.