Responsible for the Business Development of all sales activities. Set up national manufacturers rep organizations to sell product throughout N. America. Set up domestic and international distributors for global product sales. Added Tier 1 & Tier 2 direct house accounts. Incorporated sales processes, pricing, company and product presentations in addition to setting up CRM software along with follow on procedures in the sales cycle.

Responsible for all Sales & Marketing aspects of the company. Set up VAR's and Distributors globally. Handled a substantial inside and outside sales force to support VAR's, Distributors and Direct House Accounts. Set up a contact management system, established pricing, promoted through advertising, web based marketing and exhibited at trade shows including Comdex.