Randy Lewis Email and Phone Number

Brand and business consulting for clients in the technical training, marketing communications, financial services, and non-profit sectors. Clients include: Advanced Training Systems International, Brite Ventures, Food for the Hungry, Integrus Capital, Great Biz Plans, The Lavidge Company, Lane Terralever and Tiny Advertising & Design. -Identified brand strategy options, tactical implementation plan and final recommendation for $11 billion dollar client, desiring to move from number two to leadership position. Drafted brand manifesto for use in brand cascade to articulate brand vision to internal stakeholders-Developed visual research methodology and the tools to help direct multi-million dollar marketing decision for client in the financial services segment. Work included moderation, analysis and strategic business and marketing recommendations for local client with $250 million in annual revenue- Assisted start-up venture in refining its business plan and raising investment capital for a $100 million hedge fund. Prospective technology partners and investors were identified though creation of website and messaging, articulating the company’s business plan, investment opportunity and potential return.- Authored brand style guide and implementation plan for global non-profit, assuring brand and identity is meaningful, differentiated, deliverable and consistently translated throughout 26 countries.- Created qualitative research tools necessary to conduct corporate management interviews with stakeholders to formulate brand strategy and positioning recommendations for new division of a national real estate investment, development and management company.

Six Degrees is a brand consultancy, helping clients launch new or reinvigorate existing brands. Six Degrees works with global brands in markets around the world including Pfizer, Novartis, Chrysler, General Motors, Fairmont Hotels and Genentech.- Co-founded firm, growing revenue to over $7 million dollars in six years.- Recruited, trained and managed 14 of the firm's 25 account management and market research employees.- Jointly developed and registered proprietary brand research tool, generating over $2 million in automotive client billing.- Led pharmaceutical research group, increasing billing, year over year, by over 100%.- Moderated focus group research and authored findings and strategic recommendations influencing billion dollar pharmaceutical brands, Viagra, Plavix and Celebrex.- Directed 6 Account Managers, created client service standards with annual metrics to assure exceptional product delivery and service.- Led new business efforts bringing several million healthcare and automotive clients to firm.- Grew firm's research competency and book of business to represent 50% of total company billing ($3.5 million annually).

SHR is a design firm developing innovative strategies and design directives to help clients enhance market performance by creating and managing brand perceptions. Clients included Audi, Coca-Cola, Ford Motor Company, GMC Truck, Jaguar, Mattel, Royal Caribbean and Volkswagon. - Hired to develop customer service department including staffing, training and directing team of 8 Account Managers, serving firm's growing client base.- Implemented customer service standards, developed customer retention strategy and facilitated agency/client process improvement initiatives.- Led three-year consulting assignment, creating a global visual brand strategy for all of Ford Motor Company's car and truck divisions in the U.S., U.K. and Japan. Interfaced with senior level clients at General Manager and Marketing Manager levels.- Instrumental in securing the company's largest piece of business ($3 million), leading to firm's most profitable year in its history.- Appointed to executive leadership team, managing and overseeing the company and its growing book of business.

Leo Burnett is the 10th largest advertising agency in the world with $795 million in annual revenue. Notable clients include Kellogg's, McDonalds, Coca Cola, Proctor & Gamble and Hallmark. - Managed $10 million advertising and marketing and merchandising budget for GM's second largest division, including print collateral, fleet, trade, point of purchase and motorsports.- Supervised annual sales promotion program and sell-in to over 3,000 GM dealerships.- Selected as agency representative to national dealer committee, transforming retail interior environment and exterior architecture across the division's 3000 dealerships.- Managed three GM component division's B2B marketing and advertising programs.- Selected to team to retain GM account after being placed in competitive review, resulting in salvaging $120 million account.- Managed multi-million dollar prototype vehicle fleet used for advertising, responsible for hiring and managing transportation and vehicle prep companies.