Randy Locke Email and Phone Number
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Randy Locke personal email
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Strategic Market Insights and Competitive Intelligence Leader with a reputation for identifying and solving key business challenges by providing clear and actionable guidance. Specialize in delivering results by designing and executing market research, identifying key insights, creating key strategies and guiding the implementation.
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Director Business Intelligence And AnalyticsStandard Process Inc. Sep 2021 - PresentPalmyra, Wisconsin, United States
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Director Market Research And Competitive IntelligenceAflac Jul 2016 - Jan 2021Columbus, Georgia, United States• Optimized ad pretesting, on air ad evaluation, and Brand Health monitoring process • Introduced Out Come Driven Innovation process (Jobs-to-be-Done)• Introduced new capabilities that advanced Customer Experience (CX) programs• Implemented a competitive monitoring program that provides early threat alerts that enable Aflac to be proactive to potential new products and services• Leading Scenario Based Strategic Planning Process to shape core strategies -
Global Market Research DirectorAmway Dec 2013 - Jun 2016Ada, Mi• Created learning plans to inform and guide global product launch plans and communication strategies• Implemented direct to consumer basket analysis to optimize bundling and online merchandising programs• Managed a $7.8 million research budget• Expanded Competitive Intelligence capabilities to include early threat indicators via persistent monitoring network• Identified $3.2 million in cost savings by identifying consumer needs for a simpler portfolio and focused communication materials• Optimized customer satisfaction and reputation management studies -
Senior Vitamin And Dietary Supplement Insights ManagerAmway 2008 - Jan 2014Greater Grand Rapids, Michigan AreaDeveloped Health and Wellness Demand Driven Strategy by leveraging secondary and primary research • Provided where to invest guidance by identifying most profitable and sustainable markets • Provided who to target guidance by Identifying consumers that are highly engaged in the category and are seeking solutions to meet their underserved needs• Identified most attractive wellness categories for current, future, and latent demand.
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Department ManagerClorox Jan 2005 - Jan 2008Led Voice of the Consumer and Test Method Development -
Senior Product Development ManagerKao Brands (Andrew Jergens Co.) 1997 - 2005Led Product Research, Process Development, and Product Formulation for Jergens and Curel skin care brands
Randy Locke Skills
Randy Locke Education Details
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Chemical Engineering
Frequently Asked Questions about Randy Locke
What company does Randy Locke work for?
Randy Locke works for Standard Process Inc.
What is Randy Locke's role at the current company?
Randy Locke's current role is Director Business Intelligence and Analytics.
What is Randy Locke's email address?
Randy Locke's email address is rl****@****lac.com
What is Randy Locke's direct phone number?
Randy Locke's direct phone number is (800) 992*****
What schools did Randy Locke attend?
Randy Locke attended Auburn University.
What skills is Randy Locke known for?
Randy Locke has skills like Customer Insight, Market Research, Segmentation, Product Development, Product Innovation, Competitive Analysis, Fmcg, Cross Functional Team Leadership, Marketing Research.
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Randy Locke, PG
Chief Scientist For Research And Development At Illinois State Geological SurveyChampaign, Il1illinois.edu -
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