• Spearheaded the North Texas region at Paynada, driving talent acquisition, employee development, and strategic management initiatives. Propelled the region to top-producing status within the first month of leadership, setting a new benchmark for excellence.• Served as a pivotal executive management team member, focusing on continuously enhancing our human capital, product offerings, and service delivery through strategic partnerships with SaaS providers and implementing robust internal strategies designed to optimize performance and drive growth.• Oversaw the rigorous screening and hiring process for new merchant service representatives, effectively managing a diverse team of 1099 and W2 employees while cultivating and securing valuable referral partnerships to expand our client base and market reach.• Directly contributed to outstanding business performance, generating over $300K in profit margin and $15M in annual revenue. Conducted in-depth analyses of key business metrics to ensure revenue accountability and identify process improvement opportunities, ultimately enhancing operational efficiency and bottom-line results.

• Directed daily operations of the newly acquired Exelapay division at Exela Technologies, spearheading business and product development, conducting comprehensive market analyses and seamlessly integrating the division with existing business initiatives to maximize synergies and drive growth.• Served as a pivotal member of the software development team and the primary business representative of the Exelapay team, effectively coordinating software development priorities, streamlining internal communications, and driving strategic business developments to ensure alignment with organizational objectives.• Acted as the principal liaison for Exelapay across various Exela divisions and served as the client liaison for account management and technical enhancements, overseeing the development and implementation of standard operating procedures and statements of work to ensure consistent, high-quality service delivery.• Collaborated closely with executive management to provide regular updates on project progress, establish timelines, and spearhead the strategic planning and market positioning for Exela Pay, including the identification and execution of cross-selling opportunities with other Exela products to maximize revenue potential.• Played an instrumental role in recruiting top talent for business and technical units, conducting thorough vendor selection processes to ensure compliance with industry standards and regulations, and provided critical support during major technology transitions to Azure and payment systems enhancements to optimize performance and security.• Led transformative initiatives for the digital conversion of legacy products, developed comprehensive go-to-market strategies, and provided specialist support in preparing and submitting proposals for major utilities, significantly contributing to business growth, compliance adherence, and overall market competitiveness.

• Established a new division at Heartland, overseeing all aspects of sourcing, hiring, training, and the implementation of growth initiatives. Managed daily operations, focusing on setting and tracking agent key performance indicators (KPIs) and goals to ensure consistent, high-quality performance and results.• Spearheaded the acquisition of small and medium businesses (SMBs) and strategically sourced merchant service referrals and partners to expand financial and revenue shares, ultimately driving significant growth and market penetration.• Developed and implemented comprehensive cross-training programs for team members on all Heartland branded products, business systems, and third-party SaaS providers, enhancing team versatility, product expertise, and overall service delivery capabilities.• Cultivated and maintained key client relationships with a strong emphasis on retention while leveraging data analytics and MIS reporting to optimize forecasting and team performance, ensuring consistent, data-driven decision-making and operational excellence.• Directed strategic client management and onboarding processes and championed consultative selling practices across multiple market segments, including retail and restaurant, to enhance fintech service delivery and drive customer satisfaction and loyalty.• Assumed significant financial oversight responsibilities, including supporting in-depth pricing analysis and managing a pipeline revenue exceeding $8 million monthly, contributing directly to the organization's financial success and long-term growth.

• Directed daily operations across IT resources, software development, customer support, marketing, sales, and strategic partnerships, creating value-based enterprise solutions for national organizations and managing enterprise sales with a direct acquisition worth $9 million, driving significant growth and market share.• Coordinated IT and software development resources to ensure timely completion of client initiatives, conducted comprehensive risk and fraud assessments to maintain strict compliance with industry standards, and assumed a client-facing role to guide organizational objectives and ensure alignment with customer needs.• Oversaw the successful launch of innovative software products, including point-of-sale (POS) systems and e-commerce platforms, with a strong focus on optimizing inventory management, enhancing product presentation, and executing effective brand marketing strategies to drive adoption and customer satisfaction.• Managed sales agents and SaaS partnerships, establishing robust training protocols, competitive commission rates, and comprehensive support structures while directing client training and product awareness initiatives through on-site meetings and conferences to drive engagement and loyalty.• Influenced cross-functional teams, communicated effectively with C-level executives to forge strategic partnerships, and maintained a respected position within the organization, ultimately enhancing organizational reputation and market position.• Provided in-depth market trend analysis and competitive landscape insights to identify and develop lucrative partnership opportunities, drove new revenue streams within existing accounts, represented the organization at prominent national events, and managed specialized services in the healthcare sector, including successfully deploying Cardio Cloud.

• As Owner Consultant at Trestar Solutions, successfully secured contracts and developed sales exceeding $2 million annually while serving as an Independent Sales Agent for a Google Ventures-funded Merchant Processor. Independently created and executed innovative marketing strategies in the LED Lighting industry, developing high-potential projects with projected revenues of $4 million. • Served as VP of Business Development for Byte IS Technologies, spearheading client acquisition efforts in the highly competitive web development and mobile applications markets. Identified and pursued enterprise opportunities valued at $2 million, showcasing a keen ability to strategically target and secure high-value accounts.

• Spearheaded highly effective sales initiatives that enhanced market penetration across national advertising agencies, contributing to approximately 33% of the annual sales volume. Despite operating in a declining market, achieving an impressive 36% growth within a major account in 2010, showcasing strong leadership, strategic planning, and the ability to drive results in challenging economic conditions.

• Led successful new product rollouts and directed all aspects of sales and business development functions, including project management, key account management, and customer relationship development. Demonstrated strong leadership skills in guiding cross-functional teams to achieve strategic objectives and drive revenue growth.• Implemented innovative strategies to enhance supply chain efficiencies and developed a value-added product mix to maximize profits, showcasing a keen ability to identify opportunities for optimization and execute effective solutions. Provided comprehensive cross-functional team coaching to foster a high-performance culture and ensure alignment with organizational goals.

• Successfully managed a high-value territory, generating over $15 million in annual sales, consistently driving revenue growth and market share. Developed and implemented strategic plans that significantly enhanced partner engagement and created an efficient supply chain for a "value-added" product mix, generating over $3 million annually in standard profit after overhead, demonstrating strong financial understanding and the ability to drive bottom-line results.• Oversaw market channel development and consumer-facing retail operations, including the management of national accounts and the execution of targeted market penetration strategies with existing partners. Managed high-priority projects to ensure operational alignment with corporate goals and maintained strict quality control measures upon completion, showcasing exceptional project management skills and a commitment to delivering results that exceed expectations.

• Spearheaded comprehensive sales training programs focused on optimizing manufacturing practices, resulting in enhanced sales force knowledge and improved production efficiency.• Served as the key technical liaison between channel partners, sales teams, and manufacturing units, facilitating seamless communication and collaboration to drive business objectives.• Conducted regular on-site client visits to deliver expert guidance on product performance initiatives, new product launches, and benchmark studies, fostering strong client relationships and ensuring customer satisfaction.• Leveraged exceptional project management skills to oversee and successfully execute manufacturing improvement initiatives within designated timeframes, consistently achieving desired outcomes and driving operational excellence.• Pioneered and implemented innovative functions that were recognized as "best practices" throughout the company, setting new standards for efficiency and effectiveness.• Provided strategic field sales support and guidance on technically complex initiatives, contributing to the successful execution of sales strategies and the achievement of revenue targets.• Established a reputation as a trusted expert for the organization, serving the southwest region and providing specialized support to other areas when unique skill sets were required, demonstrating adaptability and cross-functional expertise.• Skillfully managed conflict resolution processes to efficiently address quality complaints, consistently delivering optimal outcomes for all stakeholders and maintaining strong client relationships.