As the Director of Product Management, I am responsible for the planning and implementation of all product activities for the Kenmore brand in order to ensure the product remains competitive in the marketplace from a performance, price and quality perspective. I am also responsible for the long-range and short-range product planning, developing product assortments, coordinating distribution/ stock allocation activities, determining merchandising mix by distribution channel, and researching areas for new products. In this position, I regularly identify and implement new business opportunities that drive the profitability of the brand. I partner closely with the Brand, Marketing, Engineering, and OBU Merchant teams to develop and execute their business category plans.Key Responsibilities:• Build product leadership strategies for the brand that support the brand vision. Keep abreast of important consumer and industry trends (technological, social, economic, demographics) that impact the business or organization• Drive the product innovation process for the brand and provide strategic input to sourcing, engineering and design from conception to implementation• Lead successful implementation of merchandising strategies in order to attain revenue, gross profit and gross margin objectives• Understand consumer value proposition and competitive differentiation and bring that to life through assortments tailored by customer• Manage a vendor matrix that builds profitable assortments that meet customer needs.• Track commodity index trends and effectively navigate cost implications• Negotiate complex multi-year supply agreements.• Execute the launch of new products into the brand assortment.• Lead product growth opportunities and exit strategies based on business financials, consumer and industry trends, and market penetration strategies• Establish and maintain effective vendor relationships• Actively pursues and identifies emerging technologies

Provided strategic leadership and development of the Electrolux-Sears Sales and Inventory Teams. Built key internal partnerships with Trade Marketing, Brand Management, Demand Planning, Supply Chain and Finance to drive collaboration and positive financial results. Built strong external relationships with Sears Senior Leadership, DMMs and Buyers. Managed all P&L metrics including sales, SG&A, and EBIT. Created and implemented pricing strategies. Conducted line reviews and implemented recommendations including new product development to bridge assortment gaps. • Managed OEM (Kenmore) and branded (Frigidaire, Electrolux, Icon) product portfolio of over 300 models with sales exceeding $400M in revenue and 900K units. • Developed and launched 45 unique OEM models across multiple platforms; developed the go to market strategy to support new items including distribution, merchandising, pricing, and promotional plans. • Led SKU rationalization process that eliminated over 50% of the least profitable models to de-risk Sears portfolio pre-bankruptcy. • Maintained YoY gross margin rates throughout Sears bankruptcy by reimagining the total portfolio and replacing select Kenmore inventory with more universally marketable brands. • Awarded 2018 Electrolux North America Profit MVP for National / Key Accounts• Managed a team consisting of two direct reports: National Account Manager and Category Manager

Tracked sales and profit performance against specific financial and strategic initiatives. Collaboratively developed and modified forecasts with retail and factory demand planning teams. Coordinated product audits to ensure ongoing alignment with product quality and packaging expectations. Created promotional materials to support instore and advertised events. Conducted market visits with the retail buying team to adapt strategies to changing trends. Built web content for OEM (Kenmore) items. • Exceeded annual plan targets for sales, margin and EBIT from FY10 to FY15 • Promoted into this newly created position to meet escalating demand in the Company’s #1 product line

Developed and executed strategic business plans to attain sales, margin, and inventory turnover goals for $150M+ Lawn & Garden categories. Managed all aspects of the merchandise offering including collaborative development of OEM (Craftsman) models with the Craftsman brand management team, final item and assortment selection, promotional plans, and disposition. Negotiated invoices and terms with vendors. Developed and managed trade-spend budget. Monitored and adjusted sales plan by staying abreast of industry trends and competition. Reviewed customer data to ensure product quality targets were met. • Exceeded YOY margin dollar and rate goals for FY09 and FY10• Re-introduced Black & Decker brand pressure washers, resulting in substantial YOY sales growth in a relatively flat category• Developed customer-driven assortments that supported the department goal of growing outlet share. Grew rolling 12-month outlet market share by 600 basis points.• Managed a team of two Associate Buyers (direct reports) with a dotted line to the Inventory Team.

Responsible for creating effective store communications relating to the in-store execution of Home Appliances strategies, including monthly salesfloor and merchandise planning direction. I served as primary business unit contact for Field, Operations, and Store Planning Teams. I supported the Home Appliance Buying Teams by coordinating technical and operational efforts for key product launches, strategic rollouts, and initiatives. Served as Project Manager for the Laundry Gallery Initiative- a $7M strategic rollout to over 800 stores.I served as the Project Manager for the Urban Store Assorting program, a key strategic initiative for Sears Home Appliances that resulted in YOY revenue and margin improvement in each year I was responsible for the program. As the Merchandise Manager, I was the direct contact for the Sears Home Appliances business and the EPA's Energy Star program. In 2007, I was responsible for completing and submitting the Sears Energy Star application which earned Sears the Energy Star Award for Excellence in Appliance Retailing.

Responsible for providing process and administrative support for the Buyer in the Floorcare category. Additional duties included sales planning and forecasting, marketing, merchandise selection (through auctions, strategic sourcing, and accelerated line reviews), assortment planning and vendor negotiations.Primary buying responsibility for $45M Sewing category. Re-introduced the Singer brand at Sears which grew from $100K in 2005 to $5.7M in 2006.

Various assignments in Inventory Management with responsibilities for maintaining an inventory plan of more than $75M for various Appliance, Lawn & Garden, and Hardware categories: sales and receipt forecasting, turnover, and in-stock percentages.

Managed several large departments (including Brand Central and Lawn and Garden) with annual sales up to $8M.Supervised sales staff and trained in product knowledge, selling processes, and customer service. Completed performance appraisals and worked with employees to develop individual performance plans.