Randy Schulz Email & Phone Number

King Of Prussia, Pa, Us

Lead content strategy and development for all acute care hospital websites and corporate website.

Kansas City, Missouri, Us

Directed all marketing and communications activities for the division’s professional services business, including planning, campaign development, and tactical execution. Developed and deployed client communications for all solutions. Led division’s participation at the Cerner Healthcare Conference, including strategy, agenda development, and solution exhibit planning.Key Accomplishments:Played vital role in integrating the former Siemens portfolio of services with the existing Cerner portfolio of services when the two companies were merging.Increased awareness of service offerings across the entire Cerner client base by leading participation at the Cerner Healthcare Conference.Accelerated client adoption of new processes and tools by planning, writing, and publishing effective client communications.Improved sales effectiveness by establishing and nurturing reference sites and creating sales tools.Generated additional cross-selling opportunities by creating a first-of-its-kind sales reference guide.Developed and implemented communication strategy for onboarding new clients.

Forchheim, De

Planned, developed, and directed execution of all marketing communications for a $400M professional services business. Managed the company’s user-group conference. Edited and published the weekly client newsletter. Produced all communications for the client portal, online commerce system, client outreach program, and federal initiatives. Managed press release development for the company’s flagship solution. Collaborated with regulatory department to ensure all marketing materials were FDA approved. Maintained library of stock images for use in marketing materials.Key Accomplishments:Led the planning and operation of the 2014 user-group conference (1,300 attendees) during a time when the company was being acquired, resulting in a 99% client satisfaction rating and a 25% increase in sponsorship revenue.Increased online sales from $25M to $75M in five years by implementing external awareness campaigns, developing collateral, and training the sales team.Improved FDA compliance and helped prevent the company from being audited by leading initiative to review, update, and republish 1,000 pieces of print, electronic, and multimedia communications in six months.Wrote submission that was selected winner of the 2012 CHIME Collaboration Award.Developed naming and usage brand standards across the organization, fostering more consistent messaging that resonated better with our audience.

Forchheim, De

Developed and deployed marketing strategies for the revenue cycle professional services business. Managed the development and launch of new professional services offerings. Led the organization’s participation in the user-group conference.Key Accomplishments:Increased sales leads 400% at the Healthcare Financial Management Association national conference by enhancing visibility and improving pre-show communications.Grew traffic and sales leads 300% at the user-group conference through booth enhancements and effective staffing.Led successful market introduction of new outsourcing business through the use of media events and email, web, and direct mail campaigns.Established and managed the competitive intelligence function, which aided in strategic planning.

Provided live product demonstrations and technical assistance for a nationwide sales force. Created marketing collateral and other sales tools. Implemented new sales programs. Developed and maintained the product demonstration platform. Wrote content for sales proposals and other prospect and client inquiries.Key Accomplishments:Increased sales 15% in the first year by creating and implementing a new sales program.Automated the process for updating the demonstration platform, leading to more effective sales presentations.Developed tools that helped the sales force improve close rate.

Master Of Business Administration (Mba), Marketing

Bachelor Of Science, Computer Science