Randy Spencer Email & Phone Number

Steenderen, Gelderland, NL

Cape May, NJ, US

Responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets. Provided strategic direction for sales and marketing, and designedbusiness plan implementation tactics for this major seafood producer.Drove new product development, assuring three-year pipeline.

Established strict pricing and margin controls, resulting in $1.2M margin.Delivered company’s best four-year contribution dollars, besting previousnumbers by $100K. Redefined foodservice “go to market” strategy.Reduced sales operating expense $300K. Headed team of ten.Established three-year pipeline of new products for most successfullaunch in company.

Baltimore, MD, US

Revitalized failing foodservice division. Oversaw foodservice and chainnational account business unit with $80M in annual sales. Held P&L responsibility for R&D, strategic planning, manufacturing throughput,broker management and marketing to drive revenue. Led support team ofdirect reports including National Account Managers, Regional Managersand Direct.

Lanseria, Gauteng, ZA

Hired to convince top executives to develop / launch new food service division for this US manufacturer and distributor of gourmet foods. Managed profitable broker sales network; cultivated numerous key accounts. Leveraged skills in POS creation, pricing structures, marketing campaigns and unique promotions. Successfully piloted this new division, growing.

Recruited to launch and execute new national chain account model with new products for this US manufacturer of bakery products. Collaborated with R&D to create and launch new offerings into competitive markets. Prospected / sold $4M in new business within first three months. Introduced new products for Bob Evans retail division.

Boise, ID, US

Hired to manage and resolve account issues for one of the largest global international food processing and agricultural companies. Managed new business development through top accounts; directed clients through the deal negotiation lifecycle. Generated ~$25M in new annual sales by delivering new products and closing major deals with large accounts..

Promoted to positions of progressive responsibility during tenure with this producer of specialty shrimp products. Coordinated all aspects of account growth across the US; drove new business development. Oversaw service brokers across 13 states; full accountability for 85 distribution clients. Grew sales by millions of dollars by focusing on new national.

Managed day to day operations of 110 Seat family style restaurant and bar.

Represented 18 manufacturers, responsible for 2700 SKUs at fastest growing distributor in the mid-Atlantic region. Managed staff in areas ranging from upstate NJ to NC. Implemented / trained sales force with focus on consultative sales. Implemented cross-functional training program, improved teamwork and productivity. Organized / developed “Top 25” program.

Bachelor’S Degree, Hotel Restaurant Management

Associate’S Degree, Culinary Arts/Chef Training