Randy Thurman Email & Phone Number

Fort Myers, Florida

• Maintain current media campaigns and develop new business advertiser relationships with focus on broadcast, digital and streaming platforms.• Maintain positive relationships with local direct and agency clients to improve station share of local market media spend• Conduct needs assessment interviews with clients to develop audience solutions for customer.• Negotiate large multi-platform deals and contracts offering wide variety of Scripps Media's products.• Coordinate and conduct formal verbal and written sales presentations.• Close business in the full product portfolio meeting or exceeding individual and or team goals.• Conduct forecasting and results meetings to ensure client is achieving their agreed upon KPI.

Kansas City, Missouri Area

• Develop the operations and station marketing and promotional strategies for NBC affiliate and pure independent duopoly;• Plan and execute annual 15-million dollar Creative Services budget for both stations; • Develop and execute social media digital strategies;• Coordinate and execute all community events;• Manage and develop all promotion and community multi-platform inventory;• Design and execute all multi-platform external media campaigns.

Kansas City, Missouri Area

• Plan and execute Creative Services budget; • Develop and take leadership role in the execution of news image and topical news promotion;• Negotiate contracts with film companies, music vendors and equipment reps;• Hire personnel to fill key positions in the Creative Services department;• Provide evaluations for Creative Services employees;• Develop outside media and guerilla marketing tactics to enhance station brand andrecognition;• Evaluate focus group and other marketing research material;• Oversee station tours and public relations duties including press releases and personalappearances.