Randy Thurman Email & Phone Number

Fort Myers, Florida

• Maintain current media campaigns and develop new business advertiser relationships with focus on broadcast, digital and streaming platforms.
• Maintain positive relationships with local direct and agency clients to improve station share of local market media spend
• Conduct needs assessment interviews with clients to develop audience solutions for customer.
• Negotiate large multi-platform deals and contracts offering wide variety of Scripps Media's products.
• Coordinate and conduct formal verbal and written sales presentations.
• Close business in the full product portfolio meeting or exceeding individual and or team goals.

Kansas City, Missouri Area

• Develop the operations and station marketing and promotional strategies for NBC affiliate and pure independent duopoly;
• Plan and execute annual 15-million dollar Creative Services budget for both stations;
• Develop and execute social media digital strategies;
• Coordinate and execute all community events;
• Manage and develop all promotion and community multi-platform inventory;
• Design and execute all multi-platform external media campaigns.

Kansas City, Missouri Area

• Plan and execute Creative Services budget;
• Develop and take leadership role in the execution of news image and topical news promotion;
• Negotiate contracts with film companies, music vendors and equipment reps;
• Hire personnel to fill key positions in the Creative Services department;
• Provide evaluations for Creative Services employees;
• Develop outside media and guerilla marketing tactics to enhance station brand andrecognition;