Randy Ybarra Email & Phone Number

Marshall, Minnesota, Us

Dallas, Texas, Us

• Lead sales and operations organization of over 500 employees in South Central Texas, in one of the most profitable geographies for Coca-Cola U.S. bottlers serving over 10,000 outlets and distributing more than 40MM cases annually. • Develop strategy and plan execution for $270MM business for all 13 channels comprising of large store, small store, and food service business and more than 300 national, regional, and local key accounts. Examples include HEB, Wal-Mart, Target, Sam’s Club, Costco, 7-11, CVS, Walgreens, Domino’s, Home Depot, and San Antonio Spurs AT&T Center. • Provide direction and guidance to sales and operations leadership team of 6 to ensure team meets and exceeds performance goals, while emphasizing importance of employee culture and improving retention. • Oversee distribution and operations network with a fleet of over 500 tractors and trailers serving over 25,000 sq. miles.• Awarded Coca-Cola’s Top Bottler Award in 2018; received for top performance results in overall service, quality, and execution in trade for all bottlers in North America. • Selected to participate in first company Culture Committee as a core team member representing Sales and Operations. First to develop process to engage more effectively at the front-line local level, resulting in turnover improvement of 5% in year 1.• Entrusted to lead and engage workforce with the new company vision, mission, values, and culture principles, thus ensuring our region demonstrates consistency compared to countries in which the company operates.

Dallas, Texas, Us

*Operated as Coca-Cola Refreshments 2016-2017*• Led planning and implementation for entire Food Service & On-Premise organization of 50 sales professionals across 12 channels of business serving over 5,000 customer outlets. • Supported organization that sold and delivered $117MM in revenue and 17MM case volume to local accounts, including the prestigious University of Texas.• Exceeded YOY results in 2017 and 2018; volume increases by 1.7% and 1.8% and revenue by 6.8% and 3.2%, respectively. • Surpassed 2018 plan goals and PY on key strategic initiatives: New Outlets +9.6%; Retained Outlets +1%; Net Outlets +30%; Ecommerce +119%.• Grew strategic brands lead with Topo Chico innovation through dedicating headcount and creating grass-roots marketing materials, resulting in being the company leader with 27.8% availability in the market.• Appointed or nominated to key strategic projects, including Go To Market (GTM) PwC project, Hispanic Business Resource Group (BRG), and Culture Committee. • Described as top rated performer driven by enthusiasm, innovation, collaboration, and acting like an owner. Leadership style focused on inspiration, motivation, and drive for results.

• Selected for new role created in response to customer’s newly established centralized buying process to oversee Direct Store Delivery (DSD) beverage portfolio for 2nd largest global retailer for the US.• Developed and implemented annual operating plan in excess of 18.5MM case volume and $190MM in net revenue annually across entire Costco division nationally. • Led team of cross-functional team and leveraged resources to support customer’s 8 national regions; while partnering with their buying and distribution network across more than 450 outlets securing annual customer marketing agreement (CMA) and alignment for pricing, promotion, and critical execution across entire bottling network of 30 independent bottlers. • Innovated a customized Starbucks Frappuccino account-exclusive package; providing a unique offering that drove 13% in incremental sales and revenue growth in year 1 of the launch.

• Created and executed strategic partnership for a top 50 customer with over 1000 customer outlets nationally. • Directed all aspects of business including: building and managing annual operating plan, budget planning and negotiation, bottler network partnerships, category management, finance, field execution, and promotional ad activity for Kmart & Sears Hardware stores nationally. • Delivered increased yields of 6MM case volumes and $60MM in net revenue annually across Pepsi bottling network comprised of over 40 independent bottlers. • Reversed consecutive year downward trend at +5% swing through creative and concentrated effort on increased bottler alignment and revised and expanded product and portfolio strategy. • Achieved extraordinary results, exceeding plan volume by 16.9%, revenue by 5.8%, and marginal contribution by 2.1%, while managing and maximizing ROI on a $10MM annual operating budget. • Strengthened and expanded total liquid refreshment beverage (LRB) share to +2.3% share growth and +2.5% share swing versus competition, resulting in overall +50% share across total LRB; thus, maintaining status as customer’s largest partner across entire category.

*Operated as Pepsi Beverages Company*• Led team of more than 500 employees and 7 direct reports across 2 states and 9 distribution centers, spanning one of the largest geographies and most diverse markets in the company. • Managed all operations including support across sales and delivery, warehouse, and fleet functions within a market generating 17MM cases and $150MM net revenue annually. • Demonstrated strong P&L management, analysis of sales, revenue, marginal contribution, profit, and cost controls in addition to go-to-market strategy and execution for all segments. • Promoted to Market Director from Regional Sales Director after 7 months in role, acquiring 4 additional distribution centers, 4.5MM cases, and 200 employees and responsibility for West Texas. • Spearheaded a local initiative to invest in a hot air balloon as a marketing vehicle that delivered 300% ROI in year 1 plus fully incremental ROI for additional 10 years by leveraging the opportunity to partner with major large outlets, including Smith’s Food & Drug, Albertson’s, Wal-Mart, and Giant convenience stores to win a free ride in the Pepsi balloon during the Albuquerque International Air Balloon Festival.• Promoted 5 of 9 directs from general manager to roles of greater responsibility through individual coaching and fostering their creative solutions that helped transform the market culture.

*Operated as Pepsi Beverages Company*• Launched and managed highly-anticipated Gatorade transition from warehouse distribution to direct store delivery for all Convenience & Gas, Drug, and Dollar stores across 13 states and 7 markets for the Western region. • Asked to lead one of four regions for key initiative in PepsiCo history. • Delivered results including a 107 index to volume plan and share swings of 4-9.7% versus the competition in 3 key markets.• Created and standardized tools and best practices including sales contracts, cost structures, account pricing, retail strategies, brand and innovation selling guides, promotional calendars, and location-level targets to be implemented in accounts. • Presented Gatorade transition strategy to the CEO and Senior Executive Team. • Executed strategies in key low-share markets to combat competition resulting in volume increases and positive share growth for the first time in 5 years. Effectively led field team analysis to understand share and productively invest marketing dollars in the right places.• Negotiated and secured more than 10 large key account contracts to obtain isotonic exclusivity, including Circle K, Quik Trip, and 7 Eleven.

*Operated as Pepsi Bottling Group until 2009*• Managed team of approximately 80 employees in the North Houston area delivering 3.5MM case volume and $34MM in revenue. • Motivated team of 5 managers to manage personal labor budgets and their impact to the revenue through building their knowledge.• Pioneered a management organizational restructure to increase focus on trade execution and service metrics resulting in increased profitability of 6% per unit, significant improvements to employee morale, and $300M in annual cost savings versus prior year. Process was then successfully implemented throughout state of Texas.• Awarded the annual service leadership award in the Texas Market Unit, 2 years in a row, based on 6 service measures; 1 of 2 managers to do so. • Committed to employee development and capability training, promoting 9 individuals and building a strong talent pipeline by challenging team with stretch opportunities.

*Operated as Pepsi Bottling Group*

*Operated as Pepsi Bottling Group*

*Operated as Pepsi Bottling Group*

*Operated as Pepsi Bottling Group*

Bachelor Of Business Administration, Marketing

Education record

Education record