Randy Brown Email & Phone Number

Irvine, CA, US

• Lead a high-performing global team of product marketing experts for the entire portfolio
• Orchestrate the go-to-market strategy and launch of new products and releases with cross-functional execution
• Oversee the development of compelling messaging and value propositions across the portfolio
• Execute effective sales enablement strategies to ensure the delivery of optimal messaging and positioning for competitive differentiation and sales success
• Collaborate with industry analysts and thought leaders to enhance market visibility and leadership
• Drive customer advocacy though strategic advisory boards and programs that showcase customer success and build brand loyalty.

Portland, Oregon, US

Braintree, MA, US

• Led the Product Marketing team for the InvoiceCloud Enterprise portfolio.
• Directed comprehensive go-to-market strategies for new and existing product initiatives.
• Spearheaded positioning within the competitive landscape to differentiate the InvoiceCloud solutions as market leaders.
• Drove thought leadership that targets key buyer personas in specific vertical industries to grow the sales pipeline.
• Partnered with Product Management to provide market insights, customer requirements, and buying triggers to drive the product strategy for InvoiceCloud's Enterprise products.
• Collaborated with industry analysts, thought leaders, and cross-functional partners to arm the go-to-market teams with the insights and assets they need to win.

Lawrenceville, New Jersey, US

• Led a high-performing team of Product Marketing experts for the entire Billtrust portfolio
• Orchestrated the go-to-market strategy and launch of new products and releases with cross-functional execution
• Led the development of compelling messaging and value propositions across the Billtrust portfolio and oversee the creation and delivery of compelling sales tools and campaigns that drive revenue growth
• Collaborated with analysts, thought leaders, and cross-functional teams to deeply understand competitors and market dynamics that drive successful positioning
• Drove thought leadership for core products and solutions that target vertical industries to position Billtrust as the market leader

Austin, Texas, US

• Led the development of compelling messaging and value propositions across the Aurea portfolio and oversaw the creation and delivery of compelling sales tools and campaigns that drove revenue growth
• Led a high-performing global team of Product Marketing experts for the entire Aurea portfolio
• Orchestrated the go-to-market strategy and launch of new products and releases with cross-functional execution
• Developed and executed effective sales enablement strategies to ensure the delivery of optimal messaging and positioning for competitive differentiation
• Drove thought leadership for core products and for solutions that target vertical industries to position Aurea as the market leader

Portland, OR, US

• Led the product marketing team that integrated market, competitor, and product knowledge into differentiated value messaging that formed the foundation for Viewpoint’s outbound marketing strategies
• Created and delivered compelling sales tools and campaigns to drive sales momentum and position Viewpoint as a leader in construction software
• Developed the targeting strategy and established marketing programs that drive demand for Viewpoint’s solutions
• Directed the launch of new products and releases and drive the cross-functional implementation of the go-to-market plan
• Drove market intelligence and competitive analysis through win-loss analysis, collaboration with sales, product management and strategy and through external sources including customers, industry analysts, trade shows.

Milwaukee, Wisconsin, US

• Managed a team focused on competitive and market analysis and sales enablement across key target segments
• Acted as a subject matter expert on the market for both internal and external audiences through live presentations and the creation of thought leadership content
• Created and delivered compelling marketing and sales tools to position Fiserv as a leader in digital banking and payments
• Provided strategic recommendations and input to the strategic planning process through ongoing market analysis and competitive intelligence efforts
• Developed and delivered ongoing training sessions to sales and account teams on key competitive trends to ensure the delivery of optimal messaging and positioning for competitive differentiation

Milwaukee, Wisconsin, US

• Directed the product marketing strategy and go-to-market planning for the Fiserv digital banking and payments business
• Lead a team of Product Marketing Managers to drive successful sales enablement and thought leadership initiatives to grow revenue through new client acquisition and cross sales
• Drove the content and thought leadership strategy through partnership with create services and marketing programs
• Managed the win/loss program for the division to increase sales effectiveness, enhance our go-to-market strategy, gather competitive intelligence, and uncover solution gaps

• Provided ongoing recommendations to executive management on key initiatives relevant to the division's strategic direction
• Conducted ongoing competitive analysis and produced deliverables regarding competitors’ strengths and weaknesses, opportunities and threats
• Formulated critical insights from competitive and market analysis to assess emerging and disruptive technologies and competitors resulting in actionable scenario planning
• Developed messaging to emphasize competitive advantages and key differentiators in strategic sales opportunities

• Actively drove the successful launches of new products and new product releases for all online banking, bill payment, and security solutions
• Continually implemented strategies and campaigns to maximize sales and exposure of products
• Created and distributed compelling sales tools including PowerPoint presentations, datasheets, white papers, case studies and web content to differentiate from the competition
• Gathered competitive intelligence through collaboration with sales, product management and corporate strategy and through external sources including analysts, trade shows, publications, etc.

San Jose, California, US

• Managed the CA relationship with top strategic accounts including Nike, Tektronix and Xerox
• Managed projects at customer sites to ensure successful implementations of CA solutions
• Drove strategies to improve client satisfaction and increase clients’ investment in CA solutions
• Presented the value of CA solutions to key executives to increase customer loyalty and drive cross-sell opportunities

Portland, OR, US

• Managed InFocus reseller accounts generating revenue of $23 million annually
• Grew quarterly revenue within accounts to 125% of past performance
• Developed and executed channel marketing programs to grow InFocus sales within accounts
• Managed the development of collateral to arm resellers with effective sales tools

Houston, Texas, US

• Completed competitive and market analysis to determine the appropriate positioning strategy for a consumer E-Service
• Gathered, analyzed, and distributed competitive intelligence information relevant to commercial printing hardware and software solutions
• Identified key customer requirements through marketing research and analysis to develop requirements and specifications for a consumer E-Service
• Implemented promotional programs to drive the adoption of consumer E-Service for inkjet printers

Santa Clara, California, US

• Gathered and analyzed competitive and market data key to developing the strategy for a consumer internet tablet
• Coordinated the launch strategy through collaboration with channel marketing, marketing communications and press relations
• Provided competitive market analysis for effective planning of trade shows and conferences

Bs, Business Administration And Management, Marketing

Mba, Marketing Emphasis