Lead Producer Owner for Autotrader.com and Kelly Blue Book.

Product Manager for Velocity product line of access control. Includes hardware PACS panels, Velocity software and Web Services portal.

Software Product Manager for:Mobile Identification - Product Manager for Mobile Identification on a device and how it is shared with ISO compliant transmission. Product Manager for Mobile Identification verify app, Product Manager for Mobile Identification Hardware Reader for reading and authenticating mobile id's where a phone is not convenientCredential Authentication Technology device - Redesign of CAT device to add mobile identification as well as redesign for lower costs and better maintenance of device in airports.Face Expert - Facial Recognition for law enforcement CSI style lab - Create creditable leads for further investigation from images and videosAugmented Vision - Facial Recognition and data analytics for real-time and post-event analysis and surveillance

Work with Vantage customers to understand business practices and web analytics, increase SEO and drive increased engagement.

Product management for smart home and IP Surveillance in Consumer and BusinessThe focus of this position was to launch new hardware and make the product relevant in an ever-increasing commoditized market. I lead the efforts to streamline and enhance the app experience. and partnered with 3rd party companies to expand the product offering from a single-use product to a complete security system inclusive of AI and dispatch center Product Launch • Increased app star rating from 1.5 to 4.5 by addressing app user interface and functionality issues discovered in product feedback and user reviews.• Redesigned and launched a unified app for cameras, plugs, and sensors to decrease customer confusion and streamline development• Launched first recurring revenue stream with launch of Cloud Recording program.• Go-to-market of 16 new and revised Consumer and B2B cameras obtaining national placement at Best Buy and Walmart.Market Development• Analyzed US market to define competitive positioning, market trends, tech innovations and potential partner relationships. Created international organizational buy-in leading to newly developed camera software functionality and additional hardware to take advantage of changing market dynamics.• Developed product pricing and positioning strategies for product linesMarketing• Developed marketing programs, collateral and materials for launch of new consumer camera line-up• Led go-to-launch strategies for new consumer camera line at big-box and regional retailers (Best Buy, Fry’s, Microcenter, Staples, AAFES)• Defined requirements and launched revision of in-store app experience - mydlinktour.com• Generated product excitement by development of sales collaterals and tools (gift boxes, data sheets, quick installation guides, sales summary presentations, promotional and instructional videos).• Worked with marketing to ensure a successful launch of the product including product reviews, PR events, etc.

Product management for license plate recognition - hardware and In-vehicle software interface Software Development• Gathered business requirements from internal and external customers• Planed and prioritized product feature backlog for software development team in an agile environment with epics user and stories to plan and deliver new features & functionality• Initiated redesign of 4 major in-vehicle/dispatch center software programs to address customer feedback and market dynamics to unify/update User Interface (UI/UX) and expand functionality.• Developed all-new user interfaces for motorcycle and tablet computer implementations.• Developed new product enhancing existing infrastructure to penetrate new vertical - parking enforcement. Estimated to be $4M in first year• Overhauled website interface and backend functionality to unify discrete websites and leverage functionality across customers• Sole Point-of-contact between customer and engineering. Streamline process and remove barriers for engineers.Hardware Development• Managed go-to-market activities for HD camera inclusive of Customer contact, Beta testing, Marketing, Pricing, and P&L. Increased profit by lowering cost of goods while increasing number of lanes viewed by a single camera.• Managed third-party development of new hardware to increase product offering and address customized customer needs including Communications, Covert Solutions, Solar Powered Units, and Trailer Equipment. Added additional options and verticals estimated to be at least $7M in first year

P&L responsibility for accessories on e-commerce sale site.SITE REDESIGN / NEW PLATFORM INTEGRATION• Drove redesign of e-commerce platform including site migration, development of new features, processes, UAT and quality assurance. • Defined process for content transition and maintenance, saving 1000s of hours for each of laptop, storage and accessory teams while decreasing errors.ANALYTICS• Created analytics and evaluated product sell-through leading to User Interface (UI) changes and increase of 22% attach rate.• Developed bundle programs, enlarging basket size and revenue/margin per order 30% YOY.• Consistently hit budget while lowering in-stock inventory by managing accessory monthly forecast and budget process including revenue, inventory, and margin (PSI). PROMOTIONS• Spearheaded all digital marketing, promotional calendar, campaigns and online product stories for PC and tablet accessories, warranties and storage products and advised laptop/tablet promotions leading to increased revenue.• Developed accessory promotional roadmap including pricing analysis, promotions & pricing, banners, email blasts, on-ad page and product placement, resulting in higher attach rates and gross margin per sale.• Produced remarketing and retargeting campaigns, increasing after point-of-sale accessory and warranty sales.VENDOR MANAGEMENT• Managed 3rd party vendors, filling product category gaps, resulting in increased selection and perception of site.

PRODUCT LAUNCH• Drove 60+% revenue increase with launch of new product categories.• Led go-to-market strategy for Camcorder, Soundbar/Speaker, Computer & Tablet Accessories Categories.DEVELOPMENT• Full cradle-to-grave lifecycle product and category development/planning.• Advised Japanese engineering team on North American market requirements during the product development process to ensure optimal & accurate product design, features, specifications and costs.• Collaborated with third-party OEMs and ODMs to develop new product introductions.• Designed customized business-to-business hardware solutions based on customer needs.• Conducted market analysis to determine correct product strategy, pricing and feature set of existing and new product lines.• Gathered Voice of Customer feedback for use in new product development. • Developed new OEM and ODM relationships.PRICING• Leveraged syndicated data (NPD, CEA), competitive intelligence, and internal sales reporting to make on-going informed decisions on program effectiveness and strategy.• Created retail promotional programs and tracked corresponding market development funds including SORs, MDF, pricing and advertising in each retail channel.• Created and maintained channel-specific pricing models.FORECASTING• Managed monthly Product, Supply & Inventory (PSI) process of accessories for all channels.• Drove revenue and gross margin forecasting for retail, B2B and Latin America channels.MARKETING ACTIVITIES• Managed the development of all sales-facing marketing collaterals including packaging, web pages, imaging and video content.• Supported sales team to ensure a successful sell-in of new and existing products with large national retailers and key accounts.• Managed third-party vendors to execute marketing promotions.

• Designed Digital Signage and Point of Sale solutions to entangle retailers to sell Ingram Micro products and services.• Prepared and executed marketing plan including pricing strategies and sales goals.• Managed cross-functional team of vendors, retailers, customers, sales, marketing, creative, finance, engineers, and service providers to create complete solution.• Created promotional programs and go-to-launch strategies for solutions including product collaterals, in-store signage and displays, video content and training materials.• Acted as Category Manager to analyze market and pinpoint areas of growth for specific needs of accounts. Won exclusivity deal with Staples for technology sales.• Redesigned sales process from order takers to suggestive selling based on market analysis. Increased overall department sales by 7% to $1 billion.• Developed retail/internet go-to-market strategies for new vendors and new products including: ASUS, Lenovo retail, Microsoft, GPS category.• Translated VAR intended programs to work within retail/internet sector. Sold Ingram Micro Service Network to several big box retailers for Business-to-Business tech support. - Geeksquad and Techconnect.• Negotiated Master Distributor Relationship RFQs with multiple vendors.

• Responsible for sales and margin goals in 39 kiosks across 4 states accounting for $200 Million in business annually.• Recognized for highest quarterly sales attainment multiple times.• Supervised 7 direct report managers and 200 indirect reports.• Developed and trained Territory Managers to maximize sales and development staff.• Hired/promoted 5 Territory Managers.• Created new analytical tools to pinpoint trouble areas in individual locations, adopted nationwide.• Created and helped to create all sales and staffing processes for Direct Store model.• Part of strategic team to design first in-line stores.• Promoted 2 direct reports to other business areas within Dell.• Supervised the opening of 13 new kiosks and remodel of 11 more.

•Responsible for all phases of business including taking and selecting pictures, graphic design, manufacturing, design, vendor relations, sales and marketing.•Designed all company marketing collateral including business cards, web sites, and brochures. •Identified profitable selling opportunities by analysis of customer expectations at sales location and introduction of new product line.

•Developed a new marketing strategy to senior management for GETAC’s product line to emphasize brand awareness resulting in a branded launching of a new product and co-op with Motorola.•Designed and initiated roll-out of new reseller agreement designed to increase brand awareness of GETAC.

• 4 Promotions in 5 years•Supervised 20 stores - 60 direct report managers and 100 indirect reports. Achieved quarterly goals driving annual sales up by an average of 24% versus the company average of 14.3% and consistently leading the region in gross margin percentages.•Developed new merchandising standards resulting in increased margin and lower theft adopted by region.•Full P&L responsibility in stores, achieved 106% of company plan in profits and continuously ranked in company’s top 20%.•Increased company margins by identifying high margin, high turn items and communicating throughout the company.•Created many new marketing programs eventually rolled out nation wide: Partial deposits, new incentives for warrantee items and Frequent Buyer programs•Selected to train communications and sales skills workshops at national Electronics Boutique University.•Reduced theft and loss of product to 50% below company average•Trained and equipped 2 new District Managers

• Analyzed historical sales data and with Strategic Planning Group determined effectiveness and timing of advertising campaigns resulted in future targeted campaigns based on time of year and type of advertising.• Designed advertising themes and promotions to generate new members and monthly magazine.