As the VP of Integrated Marketing at Yamaha Corporation of America, I lead the strategic direction and execution of all marketing activities for the largest musical instrument and audio company in the world. With over 20 years of experience in marketing, I have a proven track record of building and leading billion-dollar, #1 brands across multiple product categories and industries.My core competencies include brand management, product innovation and road mapping, creative campaign development, and agency management. I am passionate about creating and expanding brand equity, sales, and profitability through the power of deep customer insights and innovation. My mission is to put people first and lead with empathy to build engaged, high-performing teams.