Randy Browne Email & Phone Number

Boise, Id, Us

Chicago, Illinois, Us

Lead our category insights team that supports the Albertsons Companies Grocery & Convenience Channel Fuel Center beer and non-alc beverage categories. Albertsons Companies is Molson Coors 4th largest retail partner, with $1.7B in annual beer $ Sales and $340M in annual Molson Coors portfolio $ sales across 2,000+ Albertsons company grocery stores and 400+ fuel centers in 34 states and Washington D.C.Molson Coors Beverage Company is one of the largest global beer, alcohol, and non-alcohol beverage manufacturers with $12B in annual revenues.KEY ACCOMPLISHMENTS: ◆ Lead team of 3 Category Insights professionals, delivering alcohol & non-alcohol beverage category growth recommendations throughout all 14 Albertsons Companies Divisions and the Alcohol Mgmt Team at HQ◆ During my 4+ years of leading the Molson Coors Category Insights team, Albertsons Companies has gained +0.82 $ Shr pts of the Total Beer market, worth +$67M retail $s AND Molson Coors has gained +0.69 $ Shr pts of Total Market, worth +$10.5M retail $s◆ Create and present over 20 bi-annual and quarterly alcohol & non-alcohol Divisional category reviews, providing shopper insights and Revenue Management recommendations for each ALBCO Division on how they can maximize margin & profit on their product assortment◆ Instituted a customized ALBCO divisional beer category assessment model, helping each Division understand their relationship to competition based on their category role, beer segment strategies and category tactics◆ Team was awarded Albertsons Companies 2023 Total Alcohol Supplier of the Year (out of 36 suppliers), as I Ied our team’s unbiased approach to category growth with all our ALBCO Division buyer partners◆ Chosen as a member of Molson Coors Category Management Leadership Team in 2024, helping enhance Molson Coors Category Management strategy, analytical tools and training curriculum

Built consulting practice, starting in October 2016, to help enhance client analytics and insights strategy and structure, market and competitive intelligence, foresight & trends ideation, and consumer / shopper research techniques and tools. Focus Industries: Alcohol & CPG Retail TechnologyKEY ACCOMPLISHMENTS: ◆ Projects included partnering with multiple, smaller CA-based wineries on 3Y to 5Y strategy for analytics & insights tools and infrastructure and longer-term A&I hiring strategy◆ Projects included developing target Personas & Content Ideation, along with Alcohol Account Based Marketing Initiatives for GoSpotCheck◆ Led Analytics & Insights organizational structure & strategy “1-Day Workshops” as a Guest Lecturer at Sonoma State University’s Wine Business Institute

Saint Helena, California, Us

Promoted to Director of Analytics & Insights within first 18 months of hire. Reported to the CFO and Sr. VP of Sales and led the company’s analytics and insights function and strategy.C. Mondavi & Family is a family-owned Napa Valley, CA wine company, founded in 1943. The company produces the majority of their wines under the Charles Krug and CK Mondavi wine labels.KEY ACCOMPLISHMENTS:◆ Pioneered $450K+ investment of new analytics tools and headcount (hired two analysts) for FY19 company growth initiatives◆ Guided the company’s transition from monthly sales data to daily sales data (SRS VIP), resulting in increased efficiency and visibility into sales reporting, along with enhancing the company’s depletion and shipments analytics platform and reporting tools ◆ Authored company-wide Analytics & Insights Certification program for Sales & Marketing teams to increase overall knowledge and usage of company's A&I tools

Saint Helena, California, Us

KEY ACCOMPLISHMENTS:◆ Designed product innovation analysis for company’s 5Y Plan, leveraging consumer and shopper insights, market sizing, portfolio gap analysis and production capacity variables. Company launched 1st new product of 5Y Plan in FY19, utilizing recommendations from project analysis◆ Advocated and designed company's AC Nielsen POS data platform enhancement and expansion strategy using the TABS Analytics PivotStream platform◆ Developed and implemented the company’s first Customer Experience measurement strategy via Qualtrics Net Promoter Score measurement platform for company's Charles Krug DTC tasting room and property◆ Created an online VOC (Voice-of-Consumer) panel with Qualtrics for Charles Krug wine club members to use as consumer feedback for innovation ideas and wine club improvement opportunities

Sesto San Giovanni, Milan, It

Reported to the Vice President of Sales Operations & Analytics and supported the company's U.S. Division analytics and insights function and strategy.Campari Group is the sixth largest premium spirits company in the world, with over $3.2B in annual revenues. Primary brands include SKYY Vodka, Wild Turkey, Grand Marnier, and Campari. KEY ACCOMPLISHMENTS:◆ Established and built U.S. Division consumer and shopper research initiatives and data visualization platform for all U.S. Division reporting◆ Overhauled and managed $800K research and analytics & insights budget, including saving $200k by consolidating redundant data services◆ Implemented company’s first portfolio-wide Beverage Alcohol Segmentation Study, including project scope, design, vendor selection and partnership, and U.S. Division & International key country insights rollout◆ Conducted TURF research analysis to reduce a downward trend in company’s US flavored vodka sales, by optimizing flavored vodkas from 17 flavors to 8 flavors, helping grow sales by +3%, while improving profitability by +6%

Denver, Colorado, Us

Promoted to Market Research Manager within first 10 months of hire. Reported to the Chief Insights Officer and supported the Marketing & Sales organizations on market research initiatives.Atkins Nutritionals is part of the $1.3B in revenue Simply Good Foods Company. Atkins is primarily known for the Atkins low-carb diet program and low-carb / low-sugar products. KEY ACCOMPLISHMENTS: ◆ Enhanced company’s $1M marketing / media analytics measurement platform by seeking out and partnering with multiple 3rd party vendors that provided a streamlined view on subscriber value◆ Designed longitudinal qualitative online panel (Qualtrics), measuring the impact of various diets and weight-loss journeys over a 1Y period to drive 3 new category introductions (5 new products total)

Denver, Colorado, Us

◆ Established $500K innovation research budget for Salty Snacks and Confection & Candy product extensions via in-home qualitative & quantitative research platforms, using results to improve product COGS & taste◆ Pioneered multiple research projects for development of Atkins Product Packaging Design and Claims, Brand Loyalty Tracker and Atkins eCRM programs

Fort Collins, Co, Us

Reported to the CFO, VP Marketing, VP Product Development, and Director of Market Insights, all at different times during tenure. Senior Analytics & Research team member during the time period when the company doubled in revenue and personnel (from $350M to $650M in revenues and from 400 to 1,000 employees). OtterBox is a $930M consumer electronics accessory manufacturer.KEY ACCOMPLISHMENTS:◆ Built company’s first VOC strategy, providing a roadmap of qualitative and quantitative research tools for product development stages to support successful development and launch of 4 new products in the U.S. & International markets◆ Recommended online sales of a former free giveaway product, producing $150K in Year One sales◆ Partnered with and vetted innovative technology add-ons to include in smartphone cases for 1OAK Technologies, a division of Otter Products◆ Created Smartphone & Tablet scoring model to help determine whether the company should develop a case for that specific smartphone or tablet device. Only 25% of smartphone and tablet devices met scoring thresholds, allowing the company to focus on the "right" devices

Louisville, Ky, Us

Promoted to Strategic Insights & Reporting Manager in 2011. Reported to the Central Division Finance Director & U.S. Director of Reporting and led the analytics, reporting, and insights function for the Central Division.Brown-Forman Corporation is a $4.2B global wine and spirits producer that includes iconic brands such as Jack Daniels, Woodford Reserve, Herradura, and Old Forester. KEY ACCOMPLISHMENTS:◆ Collaborated with 3 other Divisional Reporting leads to consolidate 300+ reports down to 16 Core KPI reports for National Sales Team◆ Implemented monthly brand business reviews with strategic recommendations on pricing strategy, shelf position, margin analysis, promotional strategy and marketing mix spend for 15 state division◆ Significantly enhanced profitability through primary consumer research for el Jimador “Go to market” campaign for Latino and General Market target groups within Texas. Campaign highlights include a 92% increase in sales during first 6M after execution of research recommendations

Louisville, Ky, Us

◆ One of the 5% of peak performers to earn Brown-Forman “All-Star” Award (2010)◆ Analyzed & presented Core Brand Key Performance Indicators to CO & NM Distributor Leadership, including on-premise & off-premise distributor execution recommendations on underperforming brands◆ Built out CO & NM reporting structure for all Brown-Forman brands, including scorecards & recommendations on brand performance

Chicago, Il, Us

Evansville, In, Us

Evansville, In, Us

Evansville, In, Us

Mba, Marketing Strategy

Bba, Marketing

Education record