Randy Cochran Email & Phone Number

Denver, CO, US

Brooklyn, NY, US

Phoenix, AZ, US

Delighting customers and partners utilizing Avnet’s ecosystem capabilities (hardware/ hardware design/ digital/ software/ contract manufacturers/ regulatory testing and more) to create new business models and drive digital transformation.

Phoenix, AZ, US

Driving new business models and digital transformation by creating value from information derived from data enabled by technology.

Eindhoven, Noord-Brabant, NL

• Primary focus on Smart Mobility market related to public transit, car/ bike share in United States and Canada.
• Development of relationships across multi-dimensional eco-system with Public Transit Agencies, System Integrators, Consultants and Partners.
• Target key decision makers related to Automatic Fare Collection Systems/ solutions.
• Skillful speaker at multiple industry conferences including panel discussion member.
• Routinely provide inputs to drive revenue and market share growth for Business Unit, Business Line, Product Line and regional teams.

Eindhoven, Noord-Brabant, NL

• Expanded revenue and footprint of RF Small Signal and RF Power products in United States and Canada.
• Concentrated on Tier 1 OEMs in Wireless Infrastructure, Aerospace & Defense, and Industrial, Scientific & Medical markets.
• Created and aligned with local and regional resources on account strategy/ management, and penetration plans.
• Interfaced with cross-functional teams including Business Line, Product Line, Operations, Global Key Accounts, Regional Sales and Applications.

Eindhoven, Noord-Brabant, NL

• Marketed leading edge transceiver products to Tier 1 Wireless Infrastructure OEMs in United States, Canada and Europe.
• Developed market analysis, plus strategies for penetration and growth in Microwave Point-to-Point Backhaul Market.
• Maintained and strengthened relationship with Tier 1 OEMs in Americas within Fixed Cable Television Infrastructure market.
• Collaborated with internal teams such as Business Line, Product Line, Global Key Accounts, Sales and Applications.

• Created and maintained strategies within Wireless Infrastructure, Radar, Pulsed Power and Electronic Warfare market segments for devices within narrowband and broadband applications with global customer base.
• Presented market overviews and strategy to Executive Management.
• Created materials used by sales, manufacturers’ representatives and distribution for target markets.
• Developed product roadmaps with target customers and engineering management; translated roadmap to internal marketing requirements; presented to Executive Management and Product Development teams and developed pricing.
• Identified Tier1/2/3 customers, engaged market makers on requirements, identified project timelines, value proposition, prioritized interactions.
• Worked closely with Sales, Applications and Engineering towards design-ins/ design-wins.

Greensboro, NC, US

• Developed and maintained product roadmaps, datasheets, application support and other marketing collateral.
• Trained inside and outside sales teams, manufacturer’s representatives and distributors on products.
• Analyzed quarterly business unit sales to understand business trends, produced TAM and SAM analysis, and developed pricing strategies.
• Interfaced with engineering groups at major wireless infrastructure OEMs focusing on current and future platforms.
• Developed new technical component specifications used in mobile air interface standards including cost models with gross margin, contribution margin and Return on Investment analysis.

Greensboro, NC, US

• Designed/ Simulated/ Laid Out products for cable and wireless infrastructure.
• Assisted newly acquired group in transfer of IC products from engineering to manufacturing.
• Worked with operations and reliability groups to make sure project plans were completed in a timely manner for product release.

Greensboro, NC, US

• Provided pre-sales technical support to customers and sales/ rep/ distribution teams in Europe and Middle East.
• Applications design work, as well as assisted applications manager to set priorities to meet customer needs.
• Presented timely and accurate information on a weekly basis to Amplifier Vice President, Amplifier Strategic Marketing, and Sales to maintain product profit margins, projects at key customers, and new project.

Greensboro, NC, US

• Designed amplifier integrated circuits from ¼ Watt to 2 Watts, including power cell optimization for trade-offs in performance as well as thermal performance, and biasing techniques to maintain desired performance over.
• Created products to minimize process variation within limits of design specifications, and cost projections.
• Worked with foundry and internal reliability group to improve accuracy of thermal measurements and developed tool to predict/ calculate device junction temperature.

Greensboro, NC, US

• Tested, evaluated, and generated extensive documentation of power amplifier products.
• Optimized cost of application circuits via passive component reduction and improved production yield.
• Assisted engineering and operations groups in the transfer of product knowledge for automated testing.

• Tested, evaluated, and optimized Power Amplifier performance over operational specifications.
• Experienced with Network Analyzers, Spectrum Analyzers, Signal Generators and HPEESOF (design simulation software).
• Developed skills to collaborate with manufacturing, and production engineers in foreign countries.

• Tested Samsung Base Station Transceiver Subsystem compliance with JSTD-019 air interface standards.
• Attended CDMA Training courses and taught multiple training sessions on BSS related findings.
• Supported wireless infrastructure customers, and field engineers with technical assistance.

Chicago, Illinois, US

Bachelor Of Science (Bs), Electrical Engineering

Master Of Science (Ms), Electrical Engineering

Master Of Business Administration (Mba)