Randy Bird Email and Phone Number

At RAND, I led all digital analytics efforts across RAND's digital channels, including multiple web and social media properties, paid media campaigns, and email programs. I worked in Tableau, R, and the surprisingly durable workhorse Excel to distill data from web interfaces, APIs, and raw logfiles into interactive dashboards and meaningful analyses for research groups and company leadership.

At Customer Portfolios, I developed quantitative analyses, Tableau dashboards, and ad hoc reporting that helped retail clients drive revenue growth and increased customer lifetime value.

At Quaero, I played a hybrid role of marketing strategist and analytics developer, working with several media clients to improve digital marketing and CRM programs by leveraging online clickstream and user registration data. Key accomplishments/projects:• For ESPN, I built robust, interactive Tableau dashboards showing display ad campaign delivery and performance across various demographic and behavioral segments. Originally an ad hoc project, I developed the framework to repeat this for other clients, and this is now one of Quaero’s standard analytic offerings.• For NBCUniversal, I worked with MSNBC and Bravo TV teams to improve email and social media performance by identifying user segments most likely to respond to different types of messages and targeting those cohorts with personalized messages.• For Highlights for Children, I transformed large, unwieldy Excel reports on subscription activity, revenue projections, and marketing campaign performance into dynamic Tableau dashboards, simplifying client-side calculations and increasing performance and responsiveness.

At Allant, I built advertising solutions and audience intelligence for Comcast and NBCUniversal teams by combining set-top box viewing data, online streaming activity, and customer profiles.Key accomplishments:• Developed methodology for processing and transforming raw event data into meaningful activity data, and for scaling sampled data up so it is representative of a larger population.• Quantified multi-platform (live linear TV, Video On Demand, authenticated online streaming) consumption of 2012 Summer Olympics content to help NBC determine viability of expanding online development.• Measured impact of Comcast commercial spots for premium features and On Demand content on upsells and increased viewer engagement.

At SiteSpect, I served as lead consultant on over a dozen e-commerce and media client accounts. I worked with client marketing, web development, and executive teams to develop and execute A/B and multivariate testing programs on their web properties.Key accomplishments:• Led consulting efforts for clients including Staples, Mozilla, USAA, TiVo, and The North Face, testing everything from the impact of landing-page messaging tweaks on bounce rate to the effectiveness and ROI of retargeting ads.• Presented two talks at SiteSpect’s inaugural user conference in 2011.• Conducted training sessions (on-site or via teleconferencing) for new and existing clients, covering product usage, experimental design, test element development, and statistical methodology.• Regularly built test elements by hand in HTML, CSS, and JavaScript.

At Compete (now Millward Brown Digital), I created reporting solutions for clients by mining hundreds of terabytes of data in Compete’s proprietary database.Key accomplishments:• Through shell scripting, SQL, and VBA (macros), compiled competitive data on overall site traffic, relative product interest, and conversion rates for clients in Compete’s automotive vertical.• Led the analysis and interpretation of behaviorally targeted consumer surveys.• Reduced the amount of manual work necessary in monthly report updates by writing additional scripts to automate several steps.

At the University of Illinois, I designed and conducted experiments on human memory and decision making, and also taught undergraduate courses in Cognitive Psychology (Psych 224) and Introduction to Psychology (Psych 100).