Randy Dennison Email & Phone Number

Rogers, Minnesota, United States

Summary: Digital Marketing initiatives include: marketing strategy, web site development/management, social media marketing, email marketing, SEO, and SEM, lead/RFQ generation, and in-house email list growth.Recommendation: Randy can offer a valuable set of skills and a keen persistence to marketing departments. I highly recommend his work ethic, skills and knowledge. Feel free to contact me to discuss any of this in detail. Max Foster: Controller and boss at Decimet Sales Inc.

Maplewood, Mn

Summary: Managed all aspects of Digital Marketing for two Toyota Dealerships including creating, launching and managing multiple web sites, inventory management, SEO, SEM, email marketing, social media marketing, CRM and database administration, lead acquisition, Google analytics, KPI reporting, management and training. I consistently, year over year achieved a 10-20% increase in quality lead volume. This accomplishment helped the dealership maintain their position as Minnesota’s #1 Volume… Show more Summary: Managed all aspects of Digital Marketing for two Toyota Dealerships including creating, launching and managing multiple web sites, inventory management, SEO, SEM, email marketing, social media marketing, CRM and database administration, lead acquisition, Google analytics, KPI reporting, management and training. I consistently, year over year achieved a 10-20% increase in quality lead volume. This accomplishment helped the dealership maintain their position as Minnesota’s #1 Volume Toyota Dealership. I also provided marketing and training support for the dealership’s sales consultants. In addition, I was recognized and quoted in Toyota’s major magazine - Toyota Today. My work with the dealer web site was recognized as the highest scoring for SEO, social media, optimization and other criteria Toyota measures and records for the entire Chicago region. Show less

Greater Minneapolis-St. Paul Area

Internet Marketing Specialist serving Minneapolis and St. Paul clients.Summary: Digital Marketing Strategist and consultant serving clients in Minneapolis and St. Paul in online marketing, search engine optimization (SEO), web site creation, social media marketing, email marketing, lead generation, PPC campaigns. I also created and managed a social media network of 60+ sites.

Greater Minneapolis-St. Paul Area

Manufacturer of Electronic Muscle Stimulation DevicesAccomplishments & Responsibilities:- Increased total online business revenue from 6.5% to 17% - Created and managed all digital online marketing and advertising initiatives designed to drive awareness, increase site traffic, increase sales, retain customers and reduce product returns- Identified and defined appropriate metrics to evaluate effectiveness of marketing plans, maximize revenue potential and marketing ROI-… Show more Manufacturer of Electronic Muscle Stimulation DevicesAccomplishments & Responsibilities:- Increased total online business revenue from 6.5% to 17% - Created and managed all digital online marketing and advertising initiatives designed to drive awareness, increase site traffic, increase sales, retain customers and reduce product returns- Identified and defined appropriate metrics to evaluate effectiveness of marketing plans, maximize revenue potential and marketing ROI- Managed internal and external production, technology and design resources to develop interactive marketing vehicles, consumer promotions and marketing materials- Strategic direction and implementation plans- Digital and online messaging and branding- Web site creation included coding for two sites, e-commerce and customization of Wordpress sites- Search engine optimization: included numerous keyword placements- Performed regular keyword research and identified new areas for optimization- Developed SEO-friendly content, navigation and site structure to improve rankings, click-through, bounce and conversion rates- Created email campaigns for lead generation, nurturing and cart abandonment- Executed link-building strategies- Managed Google and Bing/Yahoo PPC ad campaigns- Conducted web analytics (Google Analytics & A/B Split Testing)- Created print collateral, graphics, video & PowerPoint presentations- Managed, tracked and reported on all online marketing KPIs- Managed external marketing partners and creative agenciesSkills & Strengths:- Search Engine Marketing SEM and Search Engine Optimization SEO- Social Networking, Blogging and Article Writing- Email, Cart Abandonment and Response Generation Campaigns- HTML, CSS, XHTML- Graphic Production- Web Analytics and Competitive Analysis Show less

Greater Minneapolis-St. Paul Area

Sales Training and Sales Skills Certification CompanyAccomplishments & Responsibilities:- Increased lead generation by 80% year over year- Increased web lead conversion ratio by 277%- Achieved all marketing objectives related to national search engine optimization, including keeping two web sites above #5 on Google for the same keyword (sales training)- Performed regular keyword research and identified new areas for optimization- Developed SEO-friendly content… Show more Sales Training and Sales Skills Certification CompanyAccomplishments & Responsibilities:- Increased lead generation by 80% year over year- Increased web lead conversion ratio by 277%- Achieved all marketing objectives related to national search engine optimization, including keeping two web sites above #5 on Google for the same keyword (sales training)- Performed regular keyword research and identified new areas for optimization- Developed SEO-friendly content, navigation and site structure to improve ranking, click-through and conversion rates- Executed link-building strategies- Managed, tracked and reported on SEO Key Performance Indicators- Web Analytics (Google Analytics & A/B Split Testing)- Created & Managed all Online Lead Acquisition Mechanisms Including: - #1 and Page 1 Organic Keyword Search Positions - Web Sites, Landing Pages - E-Commerce Shopping Cart - Social Media Marketing - Newsletters, Article Marketing, Pay-Per-Click Marketing - Email Marketing, Auto-Responder & Lead Nurturing Systems - Referral Marketing- Defined SEO best practices- Created email lead generation & nurturing campaigns- Created print collateral, graphics, video & PowerPoint presentations- Created custom CRM application which became a product in the sales mix and conducted training sessions- Database Creation & Administration- All Campaign & ROI KPI TrackingSkills & Strengths:- Marketing Strategy, Direction & Planning- Brand Creation & Project Management- Competitive Market Research & Analysis- Web Site Creation including coding Show less

Greater Minneapolis-St. Paul Area

Manufacturer of Landfill, Remediation and Industrial Pollution Control EquipmentResponsibilities, Skills & Accomplishments:- Redesigned, built and optimized two company web sites- Achieved page 1 search engine keyword placement- Created all campaigns for direct mail and email marketing- Created literature, PowerPoint and CD presentations, newsletters, brochures, product catalogs, training manuals, photography, and trade show graphics- Wrote copy for articles… Show more Manufacturer of Landfill, Remediation and Industrial Pollution Control EquipmentResponsibilities, Skills & Accomplishments:- Redesigned, built and optimized two company web sites- Achieved page 1 search engine keyword placement- Created all campaigns for direct mail and email marketing- Created literature, PowerPoint and CD presentations, newsletters, brochures, product catalogs, training manuals, photography, and trade show graphics- Wrote copy for articles, newsletters, ads, brochures, press releases and catalogs- Establish new target markets- Database administration- Tradeshow administration Show less

Greater Minneapolis-St. Paul Area

Marketing Consultant - Integrity Automation Inc.Marketing Manager - Aeration Industries International Inc.Director of Marketing and Multimedia - Pat Carl & AssociatesBusiness Owner - RD VisualMarketing & Graphic Production for 3M, Medtronic Inc., Ecolab Inc., Graco Inc. Classroom Instructor - Art Institute of MinnesotaProject Lead/Head Illustrator - Century DesignJob functions include:Internet Marketing, SEO and Project Management- Developed… Show more Marketing Consultant - Integrity Automation Inc.Marketing Manager - Aeration Industries International Inc.Director of Marketing and Multimedia - Pat Carl & AssociatesBusiness Owner - RD VisualMarketing & Graphic Production for 3M, Medtronic Inc., Ecolab Inc., Graco Inc. Classroom Instructor - Art Institute of MinnesotaProject Lead/Head Illustrator - Century DesignJob functions include:Internet Marketing, SEO and Project Management- Developed online marketing strategies and tactical execution focused on lead generation, sales development and customer retention- Developed and managed short and long range marketing plans and timelines- Conducted market research on target markets and market segments - Conducted email campaigns and marketing automation- Managed daily business operations- Developed/implemented new product launches- Created and developed sales goals, strategic growth programs, forecasts and activity reports- Established and maintained high-level relationships with customers and prospective customers- Interviewed, hired, managed employees and independent contractorsOnline Marketing & Traditional Marketing Production - Web development, email marketing campaigns, proprietary CRM software, direct mail, brochures, manuals, catalogs, newsletters, publication ads, videos, PowerPoint and flash presentations- Created and developed foreign language sites, worked with translators and global programmers- Created and managed trade show displays, signage, registrations, booth placements and attendee lists- Tracked/reported all lead generation campaign performance- Created/maintained new prospect and customer databases- Researched, developed, collaborated with software programmersTraining- Taught classes at Art institute of Minneapolis - Conducted daily group lectures, designed curriculum and provided individual lab guidance- Trained sales force on the use of custom CRM- Trained office staff Show less

Certificate, Project Management

PMP Certification # 1579978 from Project Management Academy

Bachelor Of Arts (Ba), Commercial Art

Activities and Societies: Football, Baseball

Certificate, Graphics & Animation