Randy Enos Email & Phone Number

Tempe, Az, Us

Led Product Marketing for GoDaddy’s Partners shared and advanced hosting products. Collaborated with Product Management, Go-To-Market, Research, Sales and Site teams to ensure GoDaddy’s hosting products were positioned to meet the needs of website designers and developers who build and maintain online experiences that help their small business clients succeed.Accountable for:• Gaining customer insight via primary and secondary research.• Crafting product positioning, value propositions and messaging.• Determining the market landscape via competitive analysis.• Directing product content for GoDaddy.com.• Guiding Go-To-Market teams in executing product campaigns.• Enabling the sales team with product reference material.

Troy, Michigan, Us

Projects included competitive analysis and customer research for McAfee consumer cyber security business.

Tempe, Arizona, Us

"GM" focus and accountability for driving the global consumer mobile security and VPN businesses. Led team of product marketing managers to create multi-channel go-to-market strategies, plans, content and drive cross-functional execution plans.• Delivered an average of 30% YoY mobile app net bookings growth during the past 3 years, including having one of top 5 grossing productivity apps in the Apple App Store.• Impactful app store marketing and optimization strategies maximized organic customer acquisition, driving 25% of overall bookings for that channel.• Influenced the mobile product development roadmap based on research and customer insights that helped displace a major competitor within a key channel in Japan, resulting in 40% YoY growth.• 2017 Achiever's Club recognition for global GTM leadership of a new subscription service that led to significant user and revenue growth, now a primary pillar of Norton 360 Cyber Safety plans.

Tempe, Arizona, Us

Led global product marketing for consumer security products. Developed strategic product marketing plans, product positioning, messaging and marketing materials that differentiated Norton in the market. • Led the introduction of a new personal VPN subscription line of business that required me to transform people and processes, resulting in the first successful new Norton product in years.• Focused value proposition and storytelling content helped drive 38% YoY revenue growth in FY15.• Collaborated with non-US regional marketing teams to adapt global go-to-market plans to meet local needs, resulting in a well-balanced geographical split of the revenue for products • Annual planning of Norton presence at Mobile World Congress to help drive awareness, thought leadership and partner deals. Received “Standing Ovation Applause Award” for results achieved.• Identified a gap in retail packaging and developed a new approach that included more consumer-friendly messaging and increased shelf life. Received senior executive recognition for this innovative approach that became the standard across all Norton products.

Campbell, Ca, Us

Assignment #2: Developed and ensured execution of quarterly programs/deliverables both individually and through cross-functional collaboration. • Delivered strategic annual and tactical quarterly sales/field enablement plans and programs for the Cisco Systems Emerging Technology Group (Video Solutions) that helped increase close rates by 10%. Assignment #1: Led the TelePresence Systems Business Unit cross-functional solutions marketing team to integrate Tandberg services into the Cisco services marketing plans.• Rationalized services overlap and created global services go-to-market plans that included strategies, messaging/value propositions, and sales enablement materials. Resulted in a smooth transition that enabled Cisco Telepresence Services revenue to continue its growth trajectory.

San Jose, Ca, Us

Led team to create and deliver field and channel marketing programs to help achieve business and marketing objectives to drive portfolio annual revenue growth from $60M to $230M.• In partnership with sales, transformed the go-to-market model from a traditional channel to a district, state and institution-wide business, resulting in bigger deals and deeper account penetration.• Delivered seasonal programs that were instrumental in growing the student business from zero to over $50M in four years. • Directed field-marketing team to deliver both targeted and broad multi-touch programs, resulting in inquiries to sales-accepted-leads conversion rates of up to 5%.• Created an environment for innovation and led team in designing new social media outreach for student program. • Trusted senior manager who often led team of 30 and 6 peers in Director’s absence.• Conceived and drove several cross-functional sales and marketing planning programs to influence and deliver more effective, holistic marketing plans for the North American region.

San Jose, Ca, Us

Delivered field and channel marketing programs to expand and protect the Creative Professional business. Leveraged $8M annual marketing budget to help drive multiple year double-digit growth to over $700M.• Developed the vision and led team in creating field marketing go-to-market plans to drive named-account and ecosystem adoption of InDesign/Creative Suite, displacing the major competitor.• Critical leader in transforming Adobe’s core Creative business from point products sold to individuals to a suites volume-licensing model serving enterprise customers.• Directed field marketing and sales readiness plans, ensuring a holistic, customer-focused view.• Partnered with top resellers to extend sales and marketing campaigns reach via sales readiness and multi-touch end-customer programs, outperforming total Adobe corporate revenue growth.

San Jose, Ca, Us

Headed up a team to deliver marketing programs as well as enable both value and volume reseller channels to drive demand across all product lines.• Conceptualized and managed all aspects of a new “ground-up” value-added reseller (VAR) program to build channel for more complex, custom solutions. Resulted in the signing several publishing VARs to support the new InDesign business.

Bs, Marketing, Management, Business

Mba, Marketing, Management