Randy Forrester Email & Phone Number

Sacramento, California Area

Chief of District Sales, Sacramento, California Lead the statewide field sales team (nine District offices and Claims Centers). -Led the field sales team to achieve a record $9.25B in sales and $2.19B in profits for FY22/23.- During my 11-year tenure helped grow sales from $4.5B to $9.25B.- Work closely with marketing to develop and review strategies that drive product demand and beneficiary awareness.- Manage vendor contract relationships (IGT, Scientific Games, Pollard)… Show more Chief of District Sales, Sacramento, California Lead the statewide field sales team (nine District offices and Claims Centers). -Led the field sales team to achieve a record $9.25B in sales and $2.19B in profits for FY22/23.- During my 11-year tenure helped grow sales from $4.5B to $9.25B.- Work closely with marketing to develop and review strategies that drive product demand and beneficiary awareness.- Manage vendor contract relationships (IGT, Scientific Games, Pollard). Evaluate product mix strategies and equipment purchases.- Helped develop the Lottery’s 3-year business plan as a member of a cross-divisional leadership team. - Develop and manage the Sales & Marketing field sales budget.- Recommended, procured, and successfully implemented the CRM tool OnePlace (now Sales Wizard). Work with field staff and IT to identify enhancement recommendations. - Collaborate with all divisions (Finance, Legal, Business Planning, IT, Operations, HR / Labor Relations, EEO, Security/Law Enforcement) to support field operations. - Coach managers to expand leadership skills improving morale and trust.- Work with Security and Law Enforcement to address retailer theft issues and winner claim investigations.- Respond to NASPL and inquiries from other states on sales and marketing strategies.- Development policies and procedures and utilize project management tools. - Work with special interest groups (retailer organizations) to support field operations. - Moved from leased space to building 8 district offices in 4 years. Show less

Greater San Diego Area

Led the district sales team and support staff. Managed the claims office and warehouse operation.- Achieved the highest sales growth in the state during my one year in this position. * Introduced a variety of initiatives that demonstrated success from my previous experiences in Florida and Virginia.

Fort Myers, Florida

District Manager, Fort Myers, Florida - In FY 2009, achieved the highest district increase in both Scratch-Offs and Draw sales. - Member of the Sales & Marketing leadership team. Reviewed marketing strategies, product development, and plan-o-gram designs. - Developed sales competitions with 7-Eleven and Circle K middle management contacts that were adopted statewide after demonstrating success. - Coordinated district events with retailers and local media contacts.- Developed… Show more District Manager, Fort Myers, Florida - In FY 2009, achieved the highest district increase in both Scratch-Offs and Draw sales. - Member of the Sales & Marketing leadership team. Reviewed marketing strategies, product development, and plan-o-gram designs. - Developed sales competitions with 7-Eleven and Circle K middle management contacts that were adopted statewide after demonstrating success. - Coordinated district events with retailers and local media contacts.- Developed sales representative performance competitions driving motivation and team collaboration. Show less

Regional Manager, Harrisonburg, Virginia - 2004 Sales Division Person of the Year.- Implemented a new CRM tool (OrderPad – now Sales Wizard), a significant organizational change. We eliminated our inside sales team and had field sales representatives create all orders for Scratch-Offs. We realigned and created additional field sales territories. This reduced the average territory size from 140 retailers to 75.- Conducted sales conference training on the value of “Corporate Middle… Show more Regional Manager, Harrisonburg, Virginia - 2004 Sales Division Person of the Year.- Implemented a new CRM tool (OrderPad – now Sales Wizard), a significant organizational change. We eliminated our inside sales team and had field sales representatives create all orders for Scratch-Offs. We realigned and created additional field sales territories. This reduced the average territory size from 140 retailers to 75.- Conducted sales conference training on the value of “Corporate Middle Management”. - Led “Operation Gold-Strike” resulting in 350 new retailer applications in Northern Virginia. Show less