Progressive marketing leader with extensive experience managing B2C and B2B marketing programs from both the corporate and agency perspective. Unique combination of brand development and digital marketing expertise to drive audience engagement and ensure alignment of all customer touch points. Skilled strategist and creative thinker with proven ability to generate business results through leadership of cross-functional teams and management of multi-million dollar budgets.Strong industry experience in fintech/financial services (lending, banking, investments, insurance), agri-business, healthcare, technology, entertainment, and not-for-profit organizations. Brand resume includes: American Century Investments, John Deere Credit, H&R Block, Jackson Hewitt, Fireman’s Fund Insurance, MetLife, Americo Insurance, Pioneer Services Military Loans, MidCountry Bank, John Deere Ag Equipment/Parts, Farmland, Intervet Animal Health, IBM, Senior PGA Tour, Kansas City Zoo, and many other regional and local brands.Specialties: Strategic Planning, Brand Positioning, Product Marketing, Creative Strategy, Media Strategy, Account Management, Research, Public Relations, Budget Management/ROI, Direct/Email Marketing, Data Analytics, Creative Direction, User Interface (UI), Lead Generation, Conversion Rate Optimization (CRO), Affiliate Marketing, Search Engine Marketing (SEM/PPC/SEO), Digital Display Advertising, Social Media Marketing, Content Strategy, Website Development/Management
Listed skills include Email Marketing, Direct Marketing, Advertising, Integrated Marketing, and 30 others.