Randy Giusto

Randy Giusto Email and Phone Number

San Luis Obispo, CA, US
Randy Giusto's Location
San Luis Obispo, California, United States, United States
About Randy Giusto

Advising top brands on their media, advertising, product, and business model strategy through a grounding in data and insights is what motivates me.I work with CEOs and heads of strategy to help visualize trends and inform their business, product, and growth strategies (both organic and inorganic). I have built and led cross-functional insights and sales teams focused on consumer and B2B focused products and services, bespoke research, competitive intelligence, and data analytics with a particular focus on media, customer behavior, and marketing strategies. Past experience includes business model advisory work, brand and messaging measurement, innovation research, and content strategy.At Outsell I lead the company's focus on the media, advertising, and marketing industries to identify emerging trends, and then advise into the business strategy, product development, strategy planning, and implementation efforts of our CEO and CSO clients. At Outsell we help our clients identify new opportunities, mitigate risk, and accelerate growth.Regarding LinkedIn- My network is comprised of people I know personally, have worked with over the years, or who came highly recommended from others. I do not accept blind connections from people pushing products and services. I am also not a head of marketing, so please don't try to sell me leads or try to accelerate my marketing performance.

Randy Giusto's Current Company Details
Cal Poly Orfalea College of Business

Cal Poly Orfalea College Of Business

View
Guest Lecturer
San Luis Obispo, CA, US
Website:
cob.calpoly.edu
Employees:
206
Randy Giusto Work Experience Details
  • Cal Poly Orfalea College Of Business
    Guest Lecturer
    Cal Poly Orfalea College Of Business
    San Luis Obispo, Ca, Us
  • Outsell, Inc.
    Vp & Analyst Lead, Media And Marketing Strategy And Intelligence
    Outsell, Inc. 2014 - Present
    Burlingame, Ca
    Randy Giusto is Vice President and Lead Analyst and thought leader focusing on media, information, advertising, and marketing services strategies including commercialization and monetization. He helps CEOs, CSOs and CPOs to differentiate and scale their business, product and platform strategies. He also works with data and information companies offering intelligent data solutions to help bullet proof their go to market positioning, packaging, and messaging.Outsell is the only research and advisory firm serving information industry CEOs and their teams, and investors in media, tech, data and information. Our proven blend of data, research, proprietary intelligence, and exclusive leadership communities produces tangible results that helps your business create client value. The rapid convergence of information, media, technology, and data is reshaping businesses every day. As the trusted adviser to Executives, our analysts turn complexity into clarity, and provide the facts and insights necessary to make the right decisions. We promise to deliver “wow” and ensure our clients stay more focused, save time, mitigate risk, and grow revenue in a fast-changing digital world. Outsell, Inc. – Advancing the business of data and information
  • Matter Ventures
    Mentor
    Matter Ventures Jan 2017 - Dec 2018
    San Francisco
    Serving as a mentor at Matter was a great way to share things I've learned to help others succeed. Matter ran a 5-month accelerator program for media startups by focusing to build scalable media ventures through a human-centered, prototype-driven, design thinking process. Bootcamps, weekly speakers, and monthly design reviews built up to demo days in San Francisco and NYC where media cohorts launched.
  • Nielsen
    Vice President, Client Services, Mobile
    Nielsen 2013 - 2014
    San Francisco Bay Area
    Designed, sold, and delivered syndicated and bespoke ad testing, mystery shopping, voice of customer, audience segmentation, brand measurement, and media usage research engagements. Helped clients synthesize and leverage Nielsen's vast analytics and audience and media measurement capabilities to inform their product, brand, and advertising strategies.Managed a team of client service, sales, and data science professionals to drive high levels of client engagement, with a $4 million quota. Grew the book of business of one F50 client by 46% in one year, to $1.1 million.
  • Elemica
    Advisor
    Elemica 2012 - 2013
    Remote
    Advised the CEO and executive team on their future market potential, and built a TAM (total addressable market) model to identify where to focus their efforts going forward. Also delivered a competitive assessment of Elemica's market with strategy recommendations for both brand and product marketing.
  • Ipsos
    Svp, Innovation Research
    Ipsos 2010 - 2012
    San Ramon And San Francicso, Ca
    Evaluated and tested 100+ products and services in over 12 countries for our F500 clients through a structured bespoke ideation and concept testing program. Presented insights and actionable recommendations and worked closely with executives on new product development, feature and price optimization, and launch strategy and messaging. Served as a senior level co-lead on a formal $3 million global innovation/concept and message testing program for a leading F50 brand.Ipsos Vantis was a strategic division within Ipsos focused on innovation research and consulting for the marketing organizations of leading global brands. My role was to design and deliver ideation, concept and message testing, feature/price optimization, and product positioning projects for global technology and media brands, representing $5M+ in P&L revenue.
  • Newdigitalcafé
    Managing Partner
    Newdigitalcafé 2009 - 2010
    Provided strategic marketing advice, and developed SEO, social media and partnership strategies for clients. Sought out mobile developer resources for startups.
  • Appolicious.Com
    App Ambassador
    Appolicious.Com 2009 - 2010
    Virtual
    Member of Appolicious' Ambassador Program, focused on reviewing and ranking new iOS and Android apps for this growing mobile app community and review site.
  • Avotus Corporation
    Advisor
    Avotus Corporation 2009 - 2010
    Advised the CEO on market adjacencies to pursue. Also analyzed Avotus' competition, assessed the company's existing marketing strategy, and provided recommendations to inform their SEO, SEM, website design, data analytics efforts.
  • Idc
    Group Vp & Gm, Consumer, Digital, Mobile And Social Insights
    Idc 1995 - 2009
    Framingham, Ma
    Built and managed a global $16 million insights and consulting division of over 40 analysts and data experts. Built 20 syndicated research, information, and data services in the areas of mobile and consumer technology, digital media, gaming, telecommunications, and computing.Built, launched and directed the following research offerings:• ConsumerScape 360- a global survey panel profiling consumer's media consumption habits• Worldwide Mobile Phone Tracker- a global database of country-level quarterly shipment data • Mobile Survey Panel- the company’s first global online survey panelIncubated and launched digital media, social media, digital advertising, and digital entertainment insights and advisory practices. Proposed and executed over 50 consulting projects while proving insights and actionable recommendations to clients.IDC is a global provider of market intelligence, advisory services, and events for information technology, telecom and computing markets.
  • Bis/Wgt
    Research Manager
    Bis/Wgt 1992 - 1995
    Led core mobility research efforts and developed further research and consulting expertise.
  • Compaq Computer, Inc.
    Program Manager, Product Marketing
    Compaq Computer, Inc. 1988 - 1992
    Houston, Tx
    Recruited by Compaq to Houston, where I acquired my initial product development, product marketing and market intelligence skills. I held the following positions: • Market Intelligence Analyst- managed Compaq’s Competitive Lab• Product Planner- introduced multimedia technologies into Compaq's desktop and portable product lines• Program Manager, Global PC Pricing- managed all SKU level pricing across multiple countries and channelsCompaq rose in prominence to become the largest PC and server brand during my tenure and was later acquired by Hewlett Packard.

Randy Giusto Education Details

Frequently Asked Questions about Randy Giusto

What company does Randy Giusto work for?

Randy Giusto works for Cal Poly Orfalea College Of Business

What is Randy Giusto's role at the current company?

Randy Giusto's current role is Guest Lecturer.

What is Randy Giusto's email address?

Randy Giusto's email address is rg****@****inc.com

What is Randy Giusto's direct phone number?

Randy Giusto's direct phone number is +165034*****

What schools did Randy Giusto attend?

Randy Giusto attended Cleveland State University.

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