Randy Hernandez

Randy Hernandez Email and Phone Number

E-Commerce, Digital and Direct Marketing Executive @ Capillary Technologies
Randy Hernandez's Location
Coppell, Texas, United States, United States
Randy Hernandez's Contact Details
About Randy Hernandez

My name is Randy Hernandez, and I'm an analytics-driven marketing leader with 20+ years experience delivering hundreds of millions of dollars in revenue for Fortune 100 companies as well as smaller high growth firms across multiple industries. With an extensive background in finance and marketing, I bring a unique blend of analytical, strategic and ROI-centric thinking to branding, digital, and direct response customer acquisition and loyalty initiatives.Specialties: • Analytics / Marketing Analytics• Big Data• Brand Management / Brand Marketing• Credit Card Marketing• Cross-Channel Marketing• CRM / Customer Relationship Marketing• Customer Communications• Customer Engagement• Customer Experience• Customer Lifecycle Marketing• Customer Retention• Customer Segmentation• Database Marketing• Data-Driven Marketing• Digital Marketing• Direct Marketing• Distribution Strategy• Ecommerce• e-marketing• Email Marketing• Integrated Marketing• Loyalty Marketing / Affinity Marketing• Loyalty Programs• Marketing Strategy• Multi-Channel Marketing• Omni-Channel Marketing / Omnichannel Marketing• Pricing Strategy• Product Management• Relationship Marketing• Retention• Social Media• Strategic Planning

Randy Hernandez's Current Company Details
Capillary Technologies

Capillary Technologies

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E-Commerce, Digital and Direct Marketing Executive
Randy Hernandez Work Experience Details
  • Capillary Technologies
    Vice President Strategy
    Capillary Technologies Mar 2023 - Present
    Bengaluru, Karnataka, In
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  • Brierley+Partners
    Vice President Strategy
    Brierley+Partners May 2019 - Present
    Frisco, Texas, Us
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  • Brierley+Partners
    Sr. Director, Strategy
    Brierley+Partners Sep 2017 - Present
    Frisco, Texas, Us
    Develop loyalty, CRM and customer engagement strategies for leading B2C and B2B clients in multiple industries.
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  • Jet Capital, Llc
    Cmo
    Jet Capital, Llc Oct 2015 - May 2017
    Led marketing, communications and public relations for financial technology services firm providing alternative lending solutions to small businesses. - Led development, design, branding and launch of website from concept to implementation in 3 months. - Created and executed omni-channel offline/digital strategy driving 4X revenue growth and 90% cos per acquisition reduction.
  • Think Finance
    Sr. Director, Marketing
    Think Finance Mar 2014 - Aug 2015
    Addison, Tx, Us
    Promoted to marketing leader responsible for all acquisition and retention efforts.• Led multi-channel digital and offline teams in SEM, SEO, social media and direct mail marketing• Spearheaded cross-functional team in enhancing post-spinoff company culture.• Championed new data source test driving improvement in direct mail response.
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  • Think Finance
    Marketing Director
    Think Finance Apr 2009 - Mar 2014
    Addison, Tx, Us
    Led customer acquisition, retention and customer experience teams.• Led cross-functional direct mail team driving significant growth in company revenue and profitability. • Developed and led execution of comprehensive digital and offline customer retention strategy.• Championed and implemented social media strategy leading to improved direct mail response and customer reactivations.• Created and launched Financial University financial education website, videos and tools for Think customers.• Twice awarded "Think Big!" company innovation leadership award and CEO collaboration award.
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  • Targetbase
    Group Account Director
    Targetbase Aug 2007 - Apr 2009
    Irving, Texas, Us
    Led cross-functional IT, creative, and business analytics teams in the development and execution of customer acquisition and retention direct response initiatives in the automotive and consumer packaged goods industries.• Sold in and executed comprehensive acquisition and retention digital communication roadmap for leading consumer packaged goods client, driving 20%+ incremental annual household spend.• Championed dealership retention and win-back communications resulting in 33% increase in average revenue per transaction.
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  • Targetbase
    Strategy Director
    Targetbase Jun 2006 - Aug 2007
    Irving, Texas, Us
    Developed omni-channel integrated customer acquisition and retention direct marketing solutions for clients including P&G, General Mills, Lowe's, Southwest Airlines, Dell, Cricket Wireless, TLC Lasik, Honda, Acura and John Deere.• Developed integrated direct mail and digital acquisition campaign for Dell resulting in 30%+ increase in conversions.• Identified opportunities and implemented top prospect acquisition, word-of-mouth advocacy, and alumni communication programs for leading lasik surgery provider, resulting in 25%+ increase in qualified leads.
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  • Ge Consumer Finance
    Senior Marketing Manager
    Ge Consumer Finance Oct 2004 - Jun 2006
    Boston, Ma, Us
    Developed and implemented customer acquisition, retention and new product strategies for $7.5B JCPenney private label credit card portfolio.• Led cross-functional teams in the development of new card value proposition, driving $400M+ incremental annual spend.• Sold in and implemented comprehensive customer lifecycle communication and retention strategy driving $30M+ incremental revenue.• Managed $45M direct marketing, in-store, consumer research, advertising and promotion marketing budget.
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  • American Airlines
    Director, Aadvantage Marketing Programs
    American Airlines Oct 2001 - Oct 2004
    Dallas-Fort Worth, Texas, Us
    Managed consumer marketing, direct marketing, promotions and communications teams for $1.2 B AAdvantage customer loyalty program.• Led restructuring of marketing, leveraging increased digital communications and highly targeted print products, resulting in 5% revenue growth and 35% decrease in marketing budget.• Managed company's $13M National Park Foundation cause marketing partnership, driving 35% increase in donations.• Leveraged customer analytics and models in targeted campaigns driving estimated $25M+ annual profit.• Launched AAdvantage eSummary email, saving $2M+ annually while improving response rates by as much as 150%. Quadrupled subscriber base to over 7.5M in less than 2 years.
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  • American Airlines
    Manager, Customer Marketing Strategy
    American Airlines Jun 2001 - Oct 2001
    Dallas-Fort Worth, Texas, Us
    Managed team in developing products, services, and highly targeted direct response campaigns leveraging CRM methodologies and the 50 million member AAdvantage customer database.
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  • American Airlines
    Distribution Strategy Manager
    American Airlines Nov 1998 - Jun 2001
    Dallas-Fort Worth, Texas, Us
    Developed and implemented strategies and products to minimize distribution costs and rationalize mix among all channels. Identified and implemented strategies and processing improvements to combat rising credit card fees, driving over $10M+ annual cost savings.
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  • American Airlines
    Senior Analyst, Interactive Marketing
    American Airlines Oct 1997 - Nov 1998
    Dallas-Fort Worth, Texas, Us
    Developed and implemented products distributed through AA.com, email and other digital media.
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  • American Airlines
    Marketing Analyst, Revenue Management
    American Airlines Oct 1995 - Oct 1997
    Dallas-Fort Worth, Texas, Us
    Analyzed, identified and developed incremental revenue opportunities for $12B domestic and $4B Latin American divisions.
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  • Frito-Lay, Inc.
    Assistant Brand Manager, Sunchips And Cheetos
    Frito-Lay, Inc. Sep 1994 - Oct 1995
    Purchase, New York, Us
    Led implementation of brand-building initiatives including new product development, pricing and distribution enhancements, advertising, promotion, and sales/trade initiatives
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  • Nabisco
    Associate Brand Manager (Summer Intern)
    Nabisco May 1993 - Jul 1993
    Us
    Developed, researched and championed kid marketing strategy to drive incremental revenue and further differentiate the brand from competitors.
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  • Arthur Andersen & Co.
    Senior Auditor
    Arthur Andersen & Co. Jun 1987 - Aug 1992
    Directed accounting professionals in the assessment of financial statements, internal controls, and related systems for clients in the retail, manufacturing and banking industries.
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Randy Hernandez Skills

Direct Marketing Strategy Crm Integrated Marketing Marketing Strategy Leadership Analytics Marketing Product Management Cross Functional Team Leadership Email Marketing Advertising Digital Marketing Segmentation Interactive Marketing Management Customer Acquisition Strategic Planning Database Marketing Online Advertising Multi Channel Marketing Online Marketing Customer Retention Pricing Strategy Product Development Brand Management Customer Relationship Management Business Strategy Loyalty Marketing Marketing Communications Vendor Management Team Building Relationship Marketing Direct Mail Financial Services Loyalty Programs E Commerce

Randy Hernandez Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing And Corporate Strategy
  • University Of Michigan
    University Of Michigan
    Corporate Strategy & Marketing
  • University Of Missouri-Saint Louis
    University Of Missouri-Saint Louis
    Accounting And Business Administration

Frequently Asked Questions about Randy Hernandez

What company does Randy Hernandez work for?

Randy Hernandez works for Capillary Technologies

What is Randy Hernandez's role at the current company?

Randy Hernandez's current role is E-Commerce, Digital and Direct Marketing Executive.

What is Randy Hernandez's email address?

Randy Hernandez's email address is ra****@****ail.com

What is Randy Hernandez's direct phone number?

Randy Hernandez's direct phone number is +181754*****

What schools did Randy Hernandez attend?

Randy Hernandez attended University Of Michigan - Stephen M. Ross School Of Business, University Of Michigan, University Of Missouri-Saint Louis.

What skills is Randy Hernandez known for?

Randy Hernandez has skills like Direct Marketing, Strategy, Crm, Integrated Marketing, Marketing Strategy, Leadership, Analytics, Marketing, Product Management, Cross Functional Team Leadership, Email Marketing, Advertising.

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