Randy Kershner Email & Phone Number

New York, Ny, Us

As a senior writer, I collaborate with a team of research, linguistic, and marketing colleagues to develop and implement language strategies, positioning statements, key messages, messaging architectures, narratives, marketing copy, and other writing solutions to help companies communicate more effectively. m+p, an Omnicom agency, is guided by the simple idea that it’s not what you SAY that matters, it’s what they HEAR. We advise clients what to say, what not to say, and why it matters, to help grow their brands.

Nashville, Tennessee, Us

Cross-functionally and globally collaborated to support key brand initiatives for leading digital marketing technology company and its six brands. Managed creative services team of writers, art directors, and graphic designers.• Developed concepts and wrote copy for multi-channel marketing and branding campaigns, driving new business leads, nurturing prospects to sales, and providing client upsell opportunities.• Supported initiatives and served as primary creative liaison for product marketing, client marketing, event marketing, and sales / new business development teams.• Contributed to successful launch of key new products and initiatives.

Nashville, Tennessee, Us

Supported global marketing efforts for leading SaaS marketing automation company. Created short- and long-form copy to support cross-channel content marketing strategy. Assisted in developing and executing content marketing plan to achieve sales organization's goals.· Worked closely with design team to align messaging and visuals for maximum impact, to support successful demand and lead generation efforts.• Led development and usage of brand voice and tone across all platforms, to ensure consistency in messaging.• Grabbed data and derived insights to refine content marketing strategy, generate more qualified leads, and move prospects down the funnel.

New York, New York, Us

Developed copy for variety of channels including digital and print advertising campaigns, branding, websites, video, emails, etc. Supervised junior and freelance writers.• Collaborated with multiple internal / external stakeholders including clients, senior management, project managers, creative and art directors, and account teams, to produce results-oriented, award-winning campaigns and projects.• Managed projects through various stages including briefing, conception, execution, reviews, editing, and completion of deliverables, adhering to project timelines and budgets.• Contributed to new business development and client upsells through participation in RFP process and pitches.

Mountain View, Ca, Us

As a pro bono consultant with Taproot Foundation, I was recruited as one of a select few writers to participate in this national Google test platform offering online writing/editing coaching for non-profit organizations.

San Francisco, California, Us

Developed written content for variety of projects for non-profit organizations, including brochures, key messaging and branding.

New York, Ny, Us

Developed strategic marketing copy and content for Global Corporate Services division of leading commercial real estate / professional services firm. Ensured that all messaging adhered to branding strategies.• Partnered with global teams and senior leaders to develop content for new business proposals and led management of RFP response process, with 80% success rate.• Other projects included brochures, sales sheets, case studies, social media.