Randy Kershner

Randy Kershner Email and Phone Number

Senior Copywriter / Associate Creative Director, Copy @ maslansky + partners
Randy Kershner's Location
New York, New York, United States, United States
Randy Kershner's Contact Details
About Randy Kershner

I'm a well-rounded senior copywriter and creative leader with a proven ability to develop compelling concepts and copy that motivates targeted readers to desired action. As far as I can remember, I've been fascinated with words. I've managed to turn that into a successful career, with experience writing on the agency and client sides, as well as freelance. It's great to do what you love every day! I'm thoroughly engaged by the process of copywriting and motivated by finding new ways to solve business challenges and achieve marketing goals through creative solutions.I've written successfully for a wide range of marketing channels, including:Banner Ads, Blogs, Branding, Brochures, Collateral, Content Marketing, Digital Marketing Campaigns, Email Marketing, Landing Pages, Naming, New Business Proposals, Press Releases, Print Ads, Radio, Social Media, Taglines, Video, WebsitesSpecialties: I have written for a broad range of clients across a wide variety of industries, from retail and consumer products, to martech, real estate (residential & commercial), financial, education, health & nutrition, food & beverage, hospitals, pharma, non-profit organizations, and more.ADDITIONAL RELEVANT EXPERIENCE:The Vitamin Shoppe | Created multi-channel marketing content and copy including web, email, print, direct mail, in-store / retail, brochures, radioI welcome LinkedIn invitations to connect with other writers and those in the marketing/advertising industry – and also appreciate insight on valuable groups to join on LinkedIn.

Randy Kershner's Current Company Details
maslansky + partners

Maslansky + Partners

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Senior Copywriter / Associate Creative Director, Copy
Randy Kershner Work Experience Details
  • Maslansky + Partners
    Senior Director, Writer
    Maslansky + Partners Oct 2022 - Present
    New York, Ny, Us
    As a senior writer, I collaborate with a team of research, linguistic, and marketing colleagues to develop and implement language strategies, positioning statements, key messages, messaging architectures, narratives, marketing copy, and other writing solutions to help companies communicate more effectively. m+p, an Omnicom agency, is guided by the simple idea that it’s not what you SAY that matters, it’s what they HEAR. We advise clients what to say, what not to say, and why it matters, to help grow their brands.
  • Marigold
    Senior Copywriter / Manager, Creative Services
    Marigold Oct 2020 - Jun 2022
    Nashville, Tennessee, Us
    Cross-functionally and globally collaborated to support key brand initiatives for leading digital marketing technology company and its six brands. Managed creative services team of writers, art directors, and graphic designers.• Developed concepts and wrote copy for multi-channel marketing and branding campaigns, driving new business leads, nurturing prospects to sales, and providing client upsell opportunities.• Supported initiatives and served as primary creative liaison for product marketing, client marketing, event marketing, and sales / new business development teams.• Contributed to successful launch of key new products and initiatives.
  • Marigold
    Senior Copywriter / Content Lead
    Marigold Nov 2018 - Jun 2022
    Nashville, Tennessee, Us
    Supported global marketing efforts for leading SaaS marketing automation company. Created short- and long-form copy to support cross-channel content marketing strategy. Assisted in developing and executing content marketing plan to achieve sales organization's goals.· Worked closely with design team to align messaging and visuals for maximum impact, to support successful demand and lead generation efforts.• Led development and usage of brand voice and tone across all platforms, to ensure consistency in messaging.• Grabbed data and derived insights to refine content marketing strategy, generate more qualified leads, and move prospects down the funnel.
  • Pace, A Wpp Company
    Associate Creative Director / Senior Copywriter
    Pace, A Wpp Company Jun 2012 - Nov 2018
    New York, New York, Us
    Developed copy for variety of channels including digital and print advertising campaigns, branding, websites, video, emails, etc. Supervised junior and freelance writers.• Collaborated with multiple internal / external stakeholders including clients, senior management, project managers, creative and art directors, and account teams, to produce results-oriented, award-winning campaigns and projects.• Managed projects through various stages including briefing, conception, execution, reviews, editing, and completion of deliverables, adhering to project timelines and budgets.• Contributed to new business development and client upsells through participation in RFP process and pitches.
  • Google
    Copywriting / Copyediting Coach: Google Helpouts (Pro Bono)
    Google Nov 2013 - 2015
    Mountain View, Ca, Us
    As a pro bono consultant with Taproot Foundation, I was recruited as one of a select few writers to participate in this national Google test platform offering online writing/editing coaching for non-profit organizations.
  • Taproot Foundation
    Copywriter (Pro Bono)
    Taproot Foundation 2011 - 2015
    San Francisco, California, Us
    Developed written content for variety of projects for non-profit organizations, including brochures, key messaging and branding.
  • Newmark Knight Frank
    Director, Global Corporate Services - Business/Marketing Writer
    Newmark Knight Frank Mar 2011 - Jun 2012
    New York, Ny, Us
    Developed strategic marketing copy and content for Global Corporate Services division of leading commercial real estate / professional services firm. Ensured that all messaging adhered to branding strategies.• Partnered with global teams and senior leaders to develop content for new business proposals and led management of RFP response process, with 80% success rate.• Other projects included brochures, sales sheets, case studies, social media.

Randy Kershner Skills

Copywriting Press Releases Social Media Marketing Social Media Marketing Advertising Email Marketing Creative Direction Newsletters Marketing Communications Integrated Marketing Publicity Proofreading Online Advertising Non Profits Marketing Strategy Writing Brand Development Brand Management Brochures Creative Strategy Residential Homes Proposal Writing Direct Marketing Online Marketing Content Strategy Retail Corporate Real Estate Digital Media Digital Marketing Strategy Art Direction Digital Strategy Residential Real Estate Health And Nutrition New Business Proposals

Randy Kershner Education Details

  • Rowan University
    Rowan University
    Communications

Frequently Asked Questions about Randy Kershner

What company does Randy Kershner work for?

Randy Kershner works for Maslansky + Partners

What is Randy Kershner's role at the current company?

Randy Kershner's current role is Senior Copywriter / Associate Creative Director, Copy.

What is Randy Kershner's email address?

Randy Kershner's email address is ra****@****ent.com

What is Randy Kershner's direct phone number?

Randy Kershner's direct phone number is +121233*****

What schools did Randy Kershner attend?

Randy Kershner attended Rowan University.

What are some of Randy Kershner's interests?

Randy Kershner has interest in Poverty Alleviation.

What skills is Randy Kershner known for?

Randy Kershner has skills like Copywriting, Press Releases, Social Media, Marketing, Social Media Marketing, Advertising, Email Marketing, Creative Direction, Newsletters, Marketing Communications, Integrated Marketing, Publicity.

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