Randy Lu Email & Phone Number

Santa Cruz, Ca, Us

Santa Cruz, California, United States

• Created an intuitive user experience that drove the sale and delivery of 900+ custom travel posters by aligning user-centered design, market insights, and user needs.• Conducted user research and data analysis to understand customer needs, translating insights into actionable design solutions, enhancing usability and visual appeal.• Developed a comprehensive brand strategy and visual identity, including custom icons, logos, lifestyle images, high-fidelity wireframes, prototypes, and responsive mockups, driving customer engagement and streamlining the sales funnel.

Santa Cruz, California, United States

• Designed and delivered 8 key features for a B2B2C energy rebate app, including an onboarding flow, smart search input field with error capture, a visual history log, advanced data tables, and a contractor management tool that identifies high-rebate customers, calculates rebate potential, and streamlines communication.• Initiated and managed the first continuous user research program, gathering critical insights to drive design improvements, resulting in a more user-centric application.• Collaborated with cross-functional teams to integrate new features, optimizing workflow efficiency and application performance in an agile development environment.

Alameda, Ca

• Managed a $100M+ direct-to-consumer outerwear business, using customer insights from sales data, interviews, and analytics to optimize product assortments, visual and site merchandising, and marketing strategies, enhancing overall brand experiences.• Designed and implemented a robust Excel-based buying tool, conducting user research to ensure accuracy and ease of use, leading to widespread adoption across all corporate buying teams.• Presented seasonal assortments and strategies to executives and stakeholders, collaborating with cross-functional teams—including product design, marketing, and sales—to align solutions with customer needs and the brand’s vision, driving business growth and ensuring cohesive implementation.

New York, Ny

• Leveraged sales data, customer research, and market trends to curate seasonal assortments, aligning diverse European market needs with global business objectives.• Designed and implemented visual merchandising strategy for 400+ stores, enhancing the user experience with engaging displays and optimizing commercial performance.• Collaborated with European sales, planning, and design teams to create cohesive product assortments that balanced regional customer preferences with the brand’s narrative.

Palo Alto, Ca

• Applied human-centered design principles to develop over 20 consumer electronics accessories, resulting in the successful launch of 100+ SKUs and contributing to Speck’s recognition as Inc. Magazine’s 41st Fastest Growing Private Company in the US in 2006.• Conducted market research and trend analysis to guide product design decisions, leading to innovations like the award-winning Canvas Sport™ iPod case.• Managed cross-functional teams and international vendors to streamline product development from concept to market, optimizing speed to market while maximizing product quality.

Certificate, Ux/Ui Design

Courses Completed: UX Design UI for UX Designers UX Immersion Intro to UX Design

Aas, Fashion Marketing

Activities and Societies: Participant in The Design & Marketing of Luxury Goods collaboration with Columbia Business SchoolGraduated Magna.

Bs, Mechanical Engineering

Activities and Societies: Education Abroad Program, Rome, Italy

Associate Of Science - As, Construction Management