• Responsible for planning and activation of paid media campaigns through various DSPs (Amazon, DV360, Google Ads, and Yahoo) • Supporting day-to-day account management, developing media strategies and plans in line with overall campaign strategy for SEAK, AU, and JP markets. • Accountable for timely delivery of bi-weekly campaign reports and recommendations to the Marketing team.• Building trafficking sheets and working closely with ad operations and data science teams to ensure smooth campaign launch and tracking. • Liaising with publishers to obtain best rates for purchase of relevant media spaces to meet campaign goals.

• Handled end-to-end account management for client’s advertising requirements, conceptualization, production, and implementation of campaigns; communication and collaboration with HPB’s sales and marketing departments.• Planned and allocated advertising funds to meet clients’ business goals. Established KPI/targets for team members and successfully increased the campaign engagement rate of the National Steps Challenge Season 5 by 18% from its previous season in 2018. • Liaised with external creative production houses to direct production of >40 creative assets and advertising storyboards. Conceptualized creative strategies and provided creative recommendations from start-to-delivery of assets. (Incl. Talent sourcing, Storyboard development, and Animation treatment) • Identified and resolved all creative and technical-related issues and corresponded with clients to understand and address campaign concerns. • Managed stakeholder relationships with clients, sales managers, creative designers, production houses, and respective platform owners

- Assisted in managing various social media platforms for local client and generated community management report of approximately 50 enquiries per day which resulted in overall strong brand awareness. - Created detailed briefs for multiple campaigns throughout the production process resulting in smooth delivery of assets - Produced competitor's review analysis - Developed wireframe for online micro-sites

• Expedited attendance taking process (Saving 30 minutes per month) for Prudential learning programmes through QR code creation • Designed email header and template for Prudential learning programmes• Formulated mail merge template to improve efficiency of 360 Feedback Survey process • Projected program flow for Intern Graduation Ceremony • Timeline Design for Talent and Performance Management Milestones• Successfully interpreted data to identify key metrics and drew conclusions of internal and external training programmes on Qlik platform• Value added to Management Associate Programme through suggested improvements and sourcing for potential equipping courses for future Management Associates• Content creation for E-Learning (Leadership Behaviors)• Animation Video Design for E-learning content

-Talent acquisition for the National Young Leaders Award, launched to recognize young leaders for their non-academic achievements, critically examining the strengths of 200 applicants-Engaged in planning of Leadership and Development programs-Trained to conduct leadership development training