Founded in Dallas, TX by Director and Producer Randy Peterson, The Distillery is home to some of the most innovative and visually appealing creations in the country. As a boutique production house, The Distillery fuses old world filmmaking and creative process with today’s modern technological advancements in the realm of commercial, corporate and original program production.From broadcast to digital, internal or to the world; The Distillery approaches every project with the same process – a process aged over a decade while principal Randy Peterson built original TV programs for television networks throughout the country. Raised and trained in the world of travel, nightlife, and pop culture programming, Randy was creating branded content long before the term was coined by agencies as the next great way to communicate with an audience. Whether called advertorials, branded content, or simply commercials, The Distillery has mastered the art of storytelling. The Distillery draws its namesake inspiration from the famous bourbon distilleries of the US. Alongside the ‘big boys’ of the bourbon market are a handful of small boutique producers. They use their small size to their advantage in being nimble, creative and fluid. However, at the same time these master distillers stay true to their passion – they use their experience to mix together tradition, technology, and their expertise to create something that people will savor and enjoy for years to come….a beverage which tells its own unique story through every sip…The Distillery hopes to do the same with every frame!

Produced and created original programming for network television. I also hosted projects including network travel show, corporate training, TV styled magazine features, and commercial work.In addition to hosting and acting as on-camera talent, I worked with the clients to help build the motion media marketing plans. This included creative conception, ad planning, and execution.

Hosted and produced a network concept pitch. The show is location driven with me interacting with owners, guests and historians in regards to fun destinations throughout the country.

During my 7 years with the company, I acted as a Director of Programming and Executive Producer for oroginal programming. This included the creation and execution of several programs that aired in 7 cities throughout the Southeast. Programs that I worked on included Club Hour, The Local News, a regional chef show, and a variety of event programming.

I hosted and produced a show detailing nightlife in six major cities throughout the Southeast – Atlanta, GA; New Orleans, LA ; Myrtle Beach, SC; Key West, FL; Destin, FL; and Panama City, FL. Each city airs its own original show.The program consists of segmented pieces detailing nighttime activities in each city. These segments range from high-energy super club reviews to more laid back mature pieces on sunset cruises and martini bars. In addition to the bar features, the show contains interviews with owners and bartenders, both on-camera and off-camera style.During my tenure with the program, we secured national sponsorships from such brands as Miller Lite, Suzuki, Absolut, Jager, and Michelob.

In 2003, I took over the hosting and producer responsibilities of an existing show in our Myrtle Beach market. I overhauled the show, re-launched with a new look and name and expanded it to 5 additional southeastern markets (Atlanta and New Orleans as well). The show was a weekly show that airs at the top of the hour. It consists of short pieces about upcoming festivals, concerts, and events as well as tips and tricks for travelers.My responsibilities included heading the production of the show. At times it requires physical shooting and editing as well as the pre and post creative direction. In addition I also anchor the show from various locations throughout the town.