Randy Davis Email & Phone Number

Wilbraham. Ma

Selected to serve as Chief Marketing Officer for Johnny Rockets in July, 2017. Lead all aspects of Brand Strategy and Innovation and Annual Marketing Plan development/implication Brand as well as a key member of the Executive team. Responsible for the consumer-based Occasion strategy and plan that reversed decades of compounded customer count declines. Responsible for research, menu R&D, program management, creative, media, field marketing and Franchisee relationship.• Repositioned brand to Every Day Treat and grew market share by exceeding full-service annual traffic growth by 2%.• Re-engineered menu to improve Food Cost by 220 basis points.• Utilized Transaction Level Data to create 4 distinct consumer occasions with specific demographics, motivations and competitive sets. Responsible for creating sales tracking by occasion at the individual restaurant level.• Created strong team culture and achieved top 95th percentile in Organizational Climate Study compared to industry benchmarks.• Implemented the first National Digital campaign for Johnny Rockets, utilizing social media, Facebook, and Youtube platforms.

Stilwell, Ks

Co-founder responsible for the strategy, concept development, operations and marketing of Family Life Success: the leading provider of Family Well-being programs to the Corporate, Consumer and Education markets. The company's proprietary tools and programs help companies increase employee engagement, productivity and wellness while reducing overall health care expenditures.

Overland Park, Ks

Led the strategic planning, brand innovation and consumer insight teams for the world's largest Casual Dining Restaurant brand with annual sales of $4 Billion. Responsible for the $100 Million annual marketing strategy and creating an innovation pipeline for continuous brand enhancements to translate consumer insights into new product and service solutions.

Oak Brook, Il

Led the US Brand Strategy and Brand Development teams. Responsible for the consumer-based strategy and identification of the Brand catalysts to double US sales while increasing Store Operating Income by 38%.

Oak Brook, Il

Responsible for the development of a consumer based 5-year growth strategy to increase annual sales by $7.7 Billion. Led cross-functional team consisting of consumer research, national marketing, field marketing, menu development, operations and franchise owner-operator committee to create the strategy that directed the annual $800 Million system-wide marketing plan.

Oak Brook, Il

Responsible for the growing the sales and brand equity of the two highest margin categories representing domestic sales of $8 Billion annually. Successfully defended against the national launch of Burger King's reformulated fry and achieved 10% increase in product volume as well as stronger image attributes for Mac Fries.

Oak Brook, Il

Responsible for developing new retail concepts for McDonald's Oil Alliances resulting in the integration of traditional gas station, McDonald's restaurant and Convenience store owned and operated by McDonald's.

Cupertino, Ca

Responsible for leading the Client Services function for one of the first Interactive Marketing Agencies.