Spearhead omnichannel marketing efforts for one of the largest food and drug retailers in the United States with a focus on lifestyle branding, growth, and retention. • Includes online and in-store digital marketing, paid and organic social media, community events, drive-up and delivery services, along with oversight of award-winning loyalty and rewards programs. • Launched the loyalty program from ground zero with consistent YOY growth, a unified mobile app, and first-ever subscription-based services.

Head of promotions and marketing across four radio stations, five television channels (including FOX and ABC affiliates), and five subsequent websites• Content direction via copywriting, editing, promotion development, integrated marketing,messaging, branding, and on-air content, including commercials, podcasts and contesting• Hired, trained and supervised a team of broadcast technicians, promotion assistants and interns• Sourced, coordinated and booked national and local celebrity guest interviews, promotional spots, in-studio performances and other live musical events• Managed finances, payroll and budget forecasting for the department• Administered risk management and brand protection responsibilities• Point of contact for sales staff, on-air staff, engineering, and operations• Public relations responsibilities, building concrete business partnerships within the community• Planned and promoted major community events, including Alive After Five, Bronco Game Day, Zoo Boise’s Easter Egg-Stravaganza, MDA Superhero Muscle Walk, American Heart Association’s Go Red For Women, American Lung Association’s Fight for Air Climb, etc.• Experience with Adobe Creative Suite, including design work featured in the Boise Weekly, Idaho Statesman, at the Knitting Factory, multiple websites, and other media outlets• Creation of station logos, posters, banners, tents, vehicle wraps, and all other marketing campaigns• Partnered with local community leaders to successfully execute local charitable events:-2013 Canned Food Benefit Concert -2013 Treasure Valley Turkey Drive -2013 Toys for Tots (collected more than 80,000 toys)-2014 Concert for Cause (raised $40,000 for Women & Children’s Alliance)-2014 Boo at the Zoo (over 8,000 children and parents in attendance)-2014 Charity Golf Tournaments • Helped generate seven figure revenue dollars through the creation of promotional sales campaigns and NTR efforts• 2014 Q3 Employee of the Quarter

People leader for several teams of Retail Sales Associates, Retail Sales Leads, and Assistant Managers in every aspect of multiple T-Mobile Corporate Stores.• Recruited, hired, trained, and promoted numerous employees while developing a well-rounded and structured team.• Coached eleven different stores from around the district as a Captain for sales in @Home Service, driving the market to a Top 10 National Ranking in 2009.• Appointed to represent South Orange County as the District Lead for Webstick and Netbook sales, pushing the market into the West Region Top 5 in 2010.• Finished in the Top 10 out of 102 stores in Southern California for overall metric rankings, including 150% to gross adds plan, 130% to total revenue plan and 100% Customer Satisfaction scores across the board in 2010.• #1 in the Division for Total Revenue at 157% to plan and #1 in customer satisfaction at a perfect 100% in August 2010, #1 in the Division at 178% to Total New Adds in September 2010, and #1 in the Market for Total New Adds and traffic conversion in June 2010.• Top 25 Store Manager out of 2,011 Store Managers across the nation over a three month average in terms of Growth, Revenue, and Loyalty.

Coordinated all components of live concert events for Boise State University on a campus of over eighteen thousand students• Job duties included: scouting and hiring entertainment, lighting and sound, contracting, programming, negotiating, marketing and promotions.  • Showcased strong managerial, communication, technical and organizational skills.• Executive board official partnering with student government to help manage campus issues and initiatives.