Randy Dawson Email & Phone Number

Norcross, Ga, Us

Norcross, Ga, Us

DMS is an Atlanta-based marketing technology and services agency that provides specialty branding, design, web application and support services. Leading a diverse team of creative and technical professionals, I drive the vision and strategy for marketing and communications initiatives for DMS as well as key DMS clients,. This includes successful co-brand partnership programs for major airlines and financial institutions. Solutions of expertise include strategic marketing, branding, communications, creative design, enhancement of customer experience, and ideation for engagement programs.

As a consultant to Proficient Learning I've worked with them to brand and launch their new mobile enterprise coaching app, mCoach. This includes developing a strategic marketing and communications plan, leading their web strategy for a new site, SEO strategy, and design and content creation. I've also created their 2016 Marketing Plan and am leading the creative development of their sales campaign initiatives which spans direct mail, digital and social media channels.

Previously headquartered in Roswell, Georgia, Single Source is the largest single-line national distributor of PPG automotive refinish brands in the U.S. The company has grown from 17 retail locations in 2006 to 70+ locations currently. Single Source launched a new Industrial Coatings division in 2014.As Single Source’s outsourced Brand Strategy and Communications Director, Randy has led the development and execution of both their Corporate strategic marketing initiatives and projects within select individual markets, e.g. www.SingleSourcePaints.com for Houston. He has directed the overall brand development for Single Source Corporate and led product management and marketing for the introduction/launch of the new LOGIC private-label line of products and services. Randy drives the Corporate communications strategy both internally among the 450+ employees and with the external marketplace. This includes the creative design aspects of all brand collateral as well as content creation. He branded the quarterly Corporate e-newsletter – SSInsight – and serves as creative & managing editor.Randy led the creative process and managed all components of the “215 in 2015” internal Corporate development initiative. This has been a multi-year communications initiative and internal promotions strategy to drive employee engagement. The integrated campaigns included a web application, HTML emails, social media contests, SMS messaging, as well as direct mail of promotional shirts and other giveaways.Randy created the concept and branded the Charity Challenge, an annual internal contest among all Single Source locations to promote charitable giving throughout the company. In the first year over $60,000 was raised. Single Source has increased revenues 437% during the tenure of BDS as their outsourced marketing services firm. They have been recognized as a PPG Platinum Distributor of the Year and received a PPG Pacesetter Award for industrial coatings sales.

BDStrategies, LLC (BDS) was founded in 2003 by Randy. It’s a management consulting practice that specializes in providing unique strategic marketing, corporate development, branding, communications and business development solutions to Clients in both the B-to-B and B-to-C space. BDS has the operational flexibility to offer services that span the spectrum from single, individual projects to long-term, outsourced business arrangements. As Managing Principal, Randy defines the overall company strategy and leads client acquisition and management. He takes great pride in being an integral and valued asset to his Clients – someone who approaches business through the lens of “what makes the most sense for the Client?” He serves as both a trusted strategic advisor and tactical resource. Randy inspires, leads and manages a team of professional resources and third-party agencies to support Client deliverables when additional resources are necessary. Randy excels at stepping into the shoes of executive management at Client engagements to develop a vision and plan for positioning their brand as a “voice of authority” in their industry. Randy manages Client budgets up to $2M and directs resources for on-time and on-budget completion of deliverables.

Buchs/Aarau, Ag, Ch

Swisslog is a $650M global integrated supply chain solutions provider of warehouse management system (WMS) software and distribution services to the food & beverage, retail, pharmaceutical, hospital, and logistics/transportation industries. www.swisslog.com- Authored complete business plan for new global strategic alliance initiative.- Targeted alliances based on market focus, competitive position and strategic fit/direction. - Negotiated and fostered relationships with senior-level management at consultants, ISVs, and technology partners with a focus on maximizing mutual revenue.- Led and coordinated efforts, via dotted-line responsibility, for 11 individuals in 4 countries across multiple operating divisions, to establish sales strategies and leverage benefits of alliance program.- Identified and evaluated potential resellers/distributors in South American market.- Led marketing and communications teams in developing worldwide partner website. - Designed concept for partner program logo.- Created press releases, developed quarterly partner newsletter and designed partner co-marketing programs.- Generated 24% of corporate revenues through alliance channel.

Dublin, Oh, Us

Now an IBM company, Sterling Commerce was previously an independent $700M global provider of electronic commerce software and services. www.sterlingcommerce.com- Developed new business for COMMERCE:Network (value-added network) in the telecommunications and electronics industries.- Designed tailored electronic commerce solutions involving software, consulting, training and network services. - Secured competitive wins at Southwestern Bell, Pacific Bell and BellSouth Cellular (AT&T).- Presented to key decisionmakers at prospect accounts.- Participated in regional electronic commerce user organizations.- Achieved 114% of Plan.

Dublin, Oh, Us

- Established product strategy and maintained product roadmap for prioritizing enhancements and features of COMMERCE:Network.- Led and coordinated Network product team of 10 cross-functional professionals.- Managed time efficient delivery of new Network features through development process. - Determined product/service positioning and pricing policies.- Managed and coordinated product launches.- Created and conveyed features, benefits, selling strategies and competitive information to internal parties.- Organized and delivered product training to direct sales team and customer service.- Created user documentation as training tool.- Developed content for press releases, case studies, success stories and general marketing communications materials.- Represented Sterling Commerce at industry-forum speaking engagements.- Achieved 34% annual revenue growth in network services offering.

Dublin, Oh, Us

- Managed account base of 500 customers.- Developed new business through sales of software, network services and training.- Demonstrated electronic data interchange (EDI) translation software to prospect accounts.- Awarded “Account Executive of the Year” – 1995.- Attained 175% of 1994 Plan; 145% of 1995 Plan.OTHER PROFESSIONAL EXPERIENCEEconomic Strategic Planning with the Indiana Economic Development CouncilCorporate Audit with the Penn Central Corporation and International Paper (formerly Champion International)

Master Of Business Administration (M.B.A.), Marketing / Economics & Public Policy

Bs, Accountancy