Randy Richards Email and Phone Number
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Marketing professional with 20+ years of high-visibility experience in product marketing, global campaigns, digital marketing, and strategic partnerships and programs.Focused, pragmatic marketing professional with in-depth experience in all phases of B2B marketing, including: - Strategic planning and tactical marketing execution - Product lifecycle management, launch, GTM planning- Marketing communications and branding - Collateral/presentation design and production - Digital marketing- International demand generation campaigns- Cross-functional team management- Channel program strategiesAt ease with budget limitations, deadlines, and high-pressure situations. Strong ability to influence thinking, forge strategic alliances, and build consensus. Metrics savvy and results-driven.
The Church Of Jesus Christ Of Latter-Day Saints
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Product And Experience ManagerThe Church Of Jesus Christ Of Latter-Day SaintsFriedrichsdorf, He, De
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Senior Director Product MarketingVisa Oct 2017 - Oct 2024Foster City, California, UsDirected product marketing team for Visa Acceptance Solutions division, including the development of: - B2B buyer journeys, content mapping, product messaging, marketing deliverables, and sales enablement tools - Direct sales and campaign assets, including online tools, product and solutions collateral, whitepapers, infographics, executive presentations - Indirect partner sales and marketing assets, campaigns, and enablement materials - Communication strategies, newsletters/bulletins, messaging subject matter expertise, and associated marketing artifacts - Product commercialization planning, launch activities, website messaging, and upsell campaignsVisa leadership and coaching mentor -
Senior Director, Product MarketingCertiport - A Pearson Vue Business Oct 2010 - Oct 2017American Fork, Ut, UsDirected B2B product marketing team in the creation of standard product marketing research and best practices, product collateral, presentations, web properties, strategic marketing plans, and partner/sales enablement training.Developed marketing strategies for all global student competitions, including world championships for Microsoft Office Specialist (MOS); Adobe Certified Associate (ACA); and Autodesk Certified User (ACU).Led outbound marketing, including brand management, corporate positioning, product launch and marketing campaign deliverables, advertising, Web marketing, sales collateral and tradeshow marketing. -
Director, Global Campaign Planning And AnalysisSymantec Aug 2007 - Oct 2010San Jose, California, UsDirected worldwide campaign rollout with three major global regions (Americas, EMEA, APJ), leading virtual teams in strategic regional campaign planning, leveraging of global resources and campaign plans, and alignment with global alliance programs to achieve goals of a $6B businessConsolidated disparate systems usage and reporting metrics into a cohesive metrics strategy and global dashboard, giving actionable visibility to $12M quarterly spend on campaign initiatives -
Director, Integrated MarketingAltiris, Inc. Jan 2004 - Aug 2007Directed innovative execution of global campaign strategies and plans, resulting in activities such as seminars, direct mail programs, Webcasts, sales teaming events, and other initiatives to support an $800M businessTeamed with technology leaders such as HP, Dell, IBM, Intel, Microsoft, to launch impactful co-branded marketing campaigns and programmatic initiatives in support of joint business goals, successfully over-achieving established lead generation metrics
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Director, Corporate Marketing And Investor RelationsThe Sco Group Jul 2001 - Jan 2004UsDefined company’s campaign strategy from ground up and led worldwide execution, including direct marketing, channel training and sales resources, branding awareness and advertising, joint channel marketing programs Led full-scale rebranding of company from Caldera to The SCO GroupMaintained relationship with key corporate investors, analysts, brokerage firms, and investor relations agencies via various outreach programs, including Web presence, IR kits, presentations, and other collateral -
Director, Global Alliance ProgramsMarchfirst (Nasdaq-World Leader System Integrator & Internet Consulting) Jul 2000 - May 2001Paris, France, FrRecruited from Novell by marchFirst Chief Technology Officer to direct global Alliance program of services and deliverables, as well as recruitment and management tools for high-tech industry partnersProduced multi-million dollar (sponsored) technology conference for over 1000 worldwide consultants, sponsored jointly by marchFirst and its Global and Strategic Alliance Partners. -
Director, Novell Global Sales Programs Team/Oem MarketingNovell, Inc. Jul 1989 - Jul 2000Provo, Ut, UsManaged development, design, and distribution of sales and marketing initiatives for OEM sales team, ASP/ISP initiatives, Services sales, and Novell’s new network appliance business with leading high-tech OEMsDelivered strategic partner program and co-marketing programs for global high-tech consulting agencies -
Sales ExecutiveWordperfect Corporation 1987 - 1992Weybridge, Surrey, GbSold WordPerfect/Novell software to fortune 500 accounts in Midwest US
Randy Richards Skills
Randy Richards Education Details
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Brigham Young UniversityEnglish -
Byu Law SchoolLaw
Frequently Asked Questions about Randy Richards
What company does Randy Richards work for?
Randy Richards works for The Church Of Jesus Christ Of Latter-Day Saints
What is Randy Richards's role at the current company?
Randy Richards's current role is Product and Experience Manager.
What is Randy Richards's email address?
Randy Richards's email address is rr****@****ort.com
What is Randy Richards's direct phone number?
Randy Richards's direct phone number is +180131*****
What schools did Randy Richards attend?
Randy Richards attended Brigham Young University, Byu Law School.
What are some of Randy Richards's interests?
Randy Richards has interest in Children, Environment, Education, Science And Technology, Health.
What skills is Randy Richards known for?
Randy Richards has skills like Lead Generation, Product Marketing, Strategy, Demand Generation, Strategic Partnerships, Multi Channel Marketing, Integrated Marketing, Leadership, Marketing Strategy, Salesforce.com, Marketing, Saas.
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