Randy Schwartz Email & Phone Number

New York, United States

Leading data design practice at the intersection of WONGDOODY's Human Experience (HX)-led design practice and Infosys' data and technology capabilities. Focused on the application of AI, enterprise data and qualitative insights to solve challenges across digital experiences, ranging from journey mapping and content strategy to advanced personalization and.

Greater New York City Area

Led digital strategy across key accounts spanning CPG/FMCG, Retail, Financial Services and Telco. Delivered solutions largely around the personalization and cross-channel orchestration of digital experiences. * Designed proprietary platform for clients that lack consumer traceability to build near-RT ROI measurement and drive optimization of their digital.

Providing ongoing business development and marketing guidance to social media-based food inspiration brand that offers content curation and content marketing platform solutions.By leveraging an engaged community of social/digital influencers on and off-line, the feedfeed content and media divisions create and package content and create campaigns to help.

Greater New York City Area

Supported a variety of digital marketing and data strategy projects, including:*Wal-Mart: Audit of client’s internal Market Mix Model to pinpoint value and scale of digital channels and addressable media. *Intuit QuickBooks: Designed audience sizing and local market-tiering planning platform intended to identify the freelance talent market (distinguishing.

Hired by CMO of Samsung US to explore digital and data strategy innovation and help develop a new marketing playbook. Explored data partnerships and strategies that can drive predictive analytics, facilitate smarter targeting and spend across programmatic media, and inform customization of creative messaging. Assembled strategy for a membership platform.

Greater New York City Area

Led performance marketing for eBay Enterprise’s largest account across channels that include paid search, affiliate marketing, programmatic display, email and attribution analytics. In 2013 delivered +$49M revenues YoY, while in 2014 grew paid search and affiliate budgets by 90%. Redesigned an attribution model to consider secondary metrics and qualify.

Designed strategies to deploy web crawlers in pursuit of open source data, as applied to social media monitoring, search marketing intelligence, profile and lead generation, data-based product innovation and the creation of trading signals for investing. Worked with a diverse set of clients from global advertising agencies, leading hedge funds, financial.

Central part of new business team, architected cross-channel strategies for ad campaigns and brand marketing initiatives. Conceived and designed a proprietary platform-based solution for conversational monitoring aligning insights with access for earned media activation and amplification. Pioneered a vision for applying data aggregation and crawling.

Led national search engine marketing practice, supervising 43 employees and $220MM in annual spend across 5 offices. Lead accounts included Pfizer, Alberto Culver, Revlon, REMAX, Wyndham Hotels, Echostar, Virgin America, Jenny Craig, Wachovia, Philips and AOL

Founded the media department and led search strategy within an independent search marketing firm later acquired by IPG. Oversaw more than 70 clients including Capital One, Microsoft and various business units at Yahoo!

Managed $160MM in media across 18 client accounts. Negotiated agency rates, services and alliances with top portals and technologies. Bought display advertising and email marketing for accounts including Monster, CMP Publishing and Viacom properties.

Founded media team within progressive digital creative shop eventually acquired by TMP Worldwide. Managed $70MM in online media and business development efforts on behalf of clients that included iVillage, Furniture.com, Columbia House, Peets Coffee and Tea, Barnes and Noble.