Leading data design practice at the intersection of WONGDOODY's Human Experience (HX)-led design practice and Infosys' data and technology capabilities. Focused on the application of AI, enterprise data and qualitative insights to solve challenges across digital experiences, ranging from journey mapping and content strategy to advanced personalization and cross-channel orchestration. Developing both bespoke strategies and proprietary catalog of services for data-based Customer Experience… Show more Leading data design practice at the intersection of WONGDOODY's Human Experience (HX)-led design practice and Infosys' data and technology capabilities. Focused on the application of AI, enterprise data and qualitative insights to solve challenges across digital experiences, ranging from journey mapping and content strategy to advanced personalization and cross-channel orchestration. Developing both bespoke strategies and proprietary catalog of services for data-based Customer Experience (CX)and Employee Experience (EX). Show less

Led digital strategy across key accounts spanning CPG/FMCG, Retail, Financial Services and Telco. Delivered solutions largely around the personalization and cross-channel orchestration of digital experiences. * Designed proprietary platform for clients that lack consumer traceability to build near-RT ROI measurement and drive optimization of their digital marketing campaigns through neighborhood analytics * Assembled product preference model for leading global retailer to drive… Show more Led digital strategy across key accounts spanning CPG/FMCG, Retail, Financial Services and Telco. Delivered solutions largely around the personalization and cross-channel orchestration of digital experiences. * Designed proprietary platform for clients that lack consumer traceability to build near-RT ROI measurement and drive optimization of their digital marketing campaigns through neighborhood analytics * Assembled product preference model for leading global retailer to drive personalization of product selections, reconciled with business prerogatives to increase ARPU, maximize margin and reduce return rates* Shaped taste graph for personalization on behalf of a leading global FMCG, leveraging full enterprise data to populate shared digital white space and introduce new brands and products to consumer registrants* Developed ML-based approach to reverse engineer competitive product formulations in the FMCG space, in order to understand and validate their product strategies and ongoing optimizations* Structured measurement approach for leading global CPG to manage their social influencer marketing across brands and optimize campaigns through a scenario planning approach* Crafted foundation for a Next Best Action program that allowed a leading global financial services firm to re-align their financial advisors with customers based on investment and risk profiles and create better engagement through content delivery Show less

Providing ongoing business development and marketing guidance to social media-based food inspiration brand that offers content curation and content marketing platform solutions.By leveraging an engaged community of social/digital influencers on and off-line, the feedfeed content and media divisions create and package content and create campaigns to help organizations and other publications engage with and grow their existing and new audiences on all relevant social and digital… Show more Providing ongoing business development and marketing guidance to social media-based food inspiration brand that offers content curation and content marketing platform solutions.By leveraging an engaged community of social/digital influencers on and off-line, the feedfeed content and media divisions create and package content and create campaigns to help organizations and other publications engage with and grow their existing and new audiences on all relevant social and digital platforms, as well as offer media placement within our existing ecosystem of influencers.FeedFeed has accrued 2.5 million followers on Instagram and has organized the largest food community around their #feedfeed hashtag. Show less

Supported a variety of digital marketing and data strategy projects, including:*Wal-Mart: Audit of client’s internal Market Mix Model to pinpoint value and scale of digital channels and addressable media. *Intuit QuickBooks: Designed audience sizing and local market-tiering planning platform intended to identify the freelance talent market (distinguishing SMB starts and otherwise non-employer establishments), by way of tax filings.*Victoria’s Secret: Provided analysis of customer… Show more Supported a variety of digital marketing and data strategy projects, including:*Wal-Mart: Audit of client’s internal Market Mix Model to pinpoint value and scale of digital channels and addressable media. *Intuit QuickBooks: Designed audience sizing and local market-tiering planning platform intended to identify the freelance talent market (distinguishing SMB starts and otherwise non-employer establishments), by way of tax filings.*Victoria’s Secret: Provided analysis of customer data against primary segmentations and engagement flags to identify critical sources of customer attrition and revenue loss. Show less

Hired by CMO of Samsung US to explore digital and data strategy innovation and help develop a new marketing playbook. Explored data partnerships and strategies that can drive predictive analytics, facilitate smarter targeting and spend across programmatic media, and inform customization of creative messaging. Assembled strategy for a membership platform intended to give greater purpose to product registrations, to better activate the owners journey and to unify brand experiences across… Show more Hired by CMO of Samsung US to explore digital and data strategy innovation and help develop a new marketing playbook. Explored data partnerships and strategies that can drive predictive analytics, facilitate smarter targeting and spend across programmatic media, and inform customization of creative messaging. Assembled strategy for a membership platform intended to give greater purpose to product registrations, to better activate the owners journey and to unify brand experiences across e-commerce, electronics and Samsung Pay. Restructured Marketing org design to support a Content Factory vision for more resonant customer brand engagements. Show less

Led performance marketing for eBay Enterprise’s largest account across channels that include paid search, affiliate marketing, programmatic display, email and attribution analytics. In 2013 delivered +$49M revenues YoY, while in 2014 grew paid search and affiliate budgets by 90%. Redesigned an attribution model to consider secondary metrics and qualify future revenue creation. Lead big data innovation with eBay Data Science team by extracting leading indicators from across eBay and PayPal’s… Show more Led performance marketing for eBay Enterprise’s largest account across channels that include paid search, affiliate marketing, programmatic display, email and attribution analytics. In 2013 delivered +$49M revenues YoY, while in 2014 grew paid search and affiliate budgets by 90%. Redesigned an attribution model to consider secondary metrics and qualify future revenue creation. Lead big data innovation with eBay Data Science team by extracting leading indicators from across eBay and PayPal’s 130M online US shoppers (CRM and lookalike segmentation strategies applied to display marketing). Sold in a multi-million dollar CRM-based display retargeting solution and exceeded eBay Enterprise-assigned operating income target for 2014 by $1.2M. Show less

Designed strategies to deploy web crawlers in pursuit of open source data, as applied to social media monitoring, search marketing intelligence, profile and lead generation, data-based product innovation and the creation of trading signals for investing. Worked with a diverse set of clients from global advertising agencies, leading hedge funds, financial and risk assessment companies, and consultancies. Developed and sold a homegrown social media monitoring platform designed to align insights… Show more Designed strategies to deploy web crawlers in pursuit of open source data, as applied to social media monitoring, search marketing intelligence, profile and lead generation, data-based product innovation and the creation of trading signals for investing. Worked with a diverse set of clients from global advertising agencies, leading hedge funds, financial and risk assessment companies, and consultancies. Developed and sold a homegrown social media monitoring platform designed to align insights to access of influencers and customers. Built go-to-market strategy for positioning, collateral, and field sales of IP anonymization network spin-off. Show less

Central part of new business team, architected cross-channel strategies for ad campaigns and brand marketing initiatives. Conceived and designed a proprietary platform-based solution for conversational monitoring aligning insights with access for earned media activation and amplification. Pioneered a vision for applying data aggregation and crawling techniques for real-time market tiering and media allocations. Created scalable, innovative digital-based business solutions for Coke Zero… Show more Central part of new business team, architected cross-channel strategies for ad campaigns and brand marketing initiatives. Conceived and designed a proprietary platform-based solution for conversational monitoring aligning insights with access for earned media activation and amplification. Pioneered a vision for applying data aggregation and crawling techniques for real-time market tiering and media allocations. Created scalable, innovative digital-based business solutions for Coke Zero, Phillips, Wyndham Hotels and Seagate. Show less

Led national search engine marketing practice, supervising 43 employees and $220MM in annual spend across 5 offices. Lead accounts included Pfizer, Alberto Culver, Revlon, REMAX, Wyndham Hotels, Echostar, Virgin America, Jenny Craig, Wachovia, Philips and AOL

Founded the media department and led search strategy within an independent search marketing firm later acquired by IPG. Oversaw more than 70 clients including Capital One, Microsoft and various business units at Yahoo!

Managed $160MM in media across 18 client accounts. Negotiated agency rates, services and alliances with top portals and technologies. Bought display advertising and email marketing for accounts including Monster, CMP Publishing and Viacom properties.

Founded media team within progressive digital creative shop eventually acquired by TMP Worldwide. Managed $70MM in online media and business development efforts on behalf of clients that included iVillage, Furniture.com, Columbia House, Peets Coffee and Tea, Barnes and Noble.