Randy J. Soulier Email and Phone Number

A consultative business created to achieve simple objectives- 1. To bring solutions to tribal communities for their increased health sovereignty and positively impact the next generations. 2. Whether it's in the ranks or through mentoring, refine and enhance areas of business operations in marketing, internal and external guest services, and refine to lean processes. All are conducted while honoring transparency, personnel growth, patience, minimized general fund, and applicable ROI.ere

Contribute to the team of professionals committed to providing education and awareness of Fetal Alcohol Spectrum and resources to assist all those in positively impacting the future generation.

Day to day operational oversight of gaming, marina, campgrounds, hotel, dining, and convention services. Creation and execution of comprehensive player development, marketing, and growth initiatives. Property is part of the Apostle Island National Lakeshore.

Tribal chartered BDC with seven member board formed to diversify revenue streams for a very vision-disciplined and economic progressive tribe. Red Cliff BDC owns one of the key priorities for driving the progress of the community's economy while working effectively with several other critical priorities and the teams that are responsible to succeed.

Management and associates are a team of innovative bridge builders that collaborate to remove silos and underlying concerns so energies and applied solutions are value aligned for results now and seven generations into the future. Gen7, being Native American woman veteran owned, delivers unprecedented value to Indian Country and helps position yourself in the transformation in a way that corresponds with your purpose, creates a strategic advantage to drive long term success AND facilitates a synergistic alignment between economic value, health and wellness and long term sustainable relationships and programs.

Phenomenal Indian gaming property in northern Wisconsin, located on the shores of Lake Superior and directly accessible to the 22 Apostle Islands. Operations consist of casino, resort, event center, marina and two separate campgrounds. Owned and operated by a very progressive tribe and hasn’t been positioned in the marketplace to its fullest potential as a destination experience. General Manager position currently has 16 direct reports and 140 team members overall during prime tourism season. Was recruited under time sensitive contract to assess and design specific solutions, stabilize and enhance property-wide leadership culture and communications. My role concluded after fulfilling expectations, which included onboarding a permanent General Manager. Wouldn't hesitate to work with the leadership team, tribal leadership, and in the community as long as I was welcome to.

Set the tone for day to day operations and accompanying measurements. Ongoing evolution of policy and standardized operational procedures. Work hand in hand with the C-Suite so efforts are given primarily as high payoff activities and to honor the strategic direction amongst all enterprises. Develop, implement, evaluate and ultimately lead the entire corp's team toward common goals, mission and vision statements and how to be accountable for results.

Rather recent formation of one retail establishment from three separate storefronts and over ten departments. Until a forthcoming construction and comprehensive renovation is completed, development of operating procedures, coordinated brand standards and extensive technology investment has been implemented across each store. To properly build the brand into a higher market share and shift perception from a one, maybe two dimensional retail establishment, mandated visual standards are adopted for all media and customer engagement is specific and incredibly simple for all involved. While maintaining and surpassing fiscal expectations, it is consistently reinforced the customer is priority #1 and non-administrative associates are priority #2. Supervisory and management personnel have high expectations during taking care of associates properly so the customer is treated in a way that encourages return trips and higher per transaction amounts.

Began as an advisor during the development of the Business Development Corporation, appointed onto original board and held Vice President before assuming President. Collaborate with a board of five professionals in developing and implementing for profit business models, guidance and coaching with executive operations on policy and vision. Collaborate and challenge corporate wide morale initiatives, due diligence of proposals and reviewing benchmarks for progress and needs of change. Help guide a professional Business Development staff in day to day economic development operations that pertain to the vision and mission of the corporation and its vertical enterprises.

Full line grocery, full service butcher service, counter service deli, fuel and convenience store.

Consulting with roots deep in gaming marketing, consumer loyalty, experience based results and minimum consulting cost. Leadership coaching and organizational development for fostering an environment of positive marketing results. 16 years experience and many more to come.

As a director of marketing, the roles and degree of involvement in those roles can change daily. I immediately began a method of player development with a formula based on gross win for historical performance. And to teach others in the department and management team about recognizing high action play via the CRM module. Increased carded play and tiered the bussing program with evolution based on previous 6 month performance. Re-aligned media advertising to the effect of consistent messaging, tie together messaging based on diverse mediums and adjusted message based on medium's primary target market.Special events, publicity and a complete marketing calendar developed for management team and co-workers, can visualize a strategy.

One of the largest and most premier gaming destinations in Minnesota. Owned by the Mille Lacs Band of Ojibwa, along with Grand Casino Hinckley, the property boasts powerful numbers and excellent post formas annually. Being in charge of an extremely large marketing budget was testing and very rewarding.

Pioneered the way gaming customers and the markets are to be recognized. Only casino in Wisconsin on a lake and basically dead last in surrounding populace area of 75 miles, but ranked 6th in revenue out of the 17 major operations in Wisconsin. Full service gaming experience in a beautifully manicured and maintained facility.