Randy Steinbrenner Email & Phone Number

Dallas, Texas, Us

 Responsible for the development and implementation of beverage promotional strategies allowing Fridays to better leverage suppliers and effectively increase beverage sales at a national, regional, and local level. Developed $5 drink of the month program in 2019 that sold 1.3MM drinks (May – August). Managed all beverage initiatives including drink ideation, sourcing, marketing, and implementation of the Fridays beverage plan focusing on increasing beverage sales and mix. Led beverage process throughout Covid pandemic pivoting quickly in an ever-changing environment. Created and marketed product offerings that kept LBW mix above 14% throughout pandemic and brought back to over 20% in 2021.

 Supported multi-unit corporate and franchise foodservice operators enhance national, local, digital, and beverage marketing efforts. Clients include: Houlihan’s Restaurant Co., F.E.A.D LLC (Fox & Hound/ Champps Kitchen & Bar), G.R.E.A.T. Grille Group, Bar Louie, Brick House Tavern, FireBird Restaurant Group, Texas Land & Cattle, Which Wich, Beam Suntory Developed and implemented Local Store Marketing strategy & plan leading to increased SSS for casual dining concept. Tested and rolled out consumer loyalty program for fast casual client.  Worked with major beverage alcohol suppliers and casual dining restaurant chains to develop cutting edge beverage menus and marketing strategies.

San Diego, California, Us

 Responsible for the day to day marketing function of 75+ corporate bars/restaurants across the United States. Worked with cross-functional team including operations, culinary, purchasing and training to develop, test, price, and forecast eight yearly national food and/or beverage promotions. These promotions focused on driving guest trial and increasing guest check average, leading to positive comp sales for 82 company units in the United States.  Updated and implemented digital media strategy to attract younger demographic. Lead menu reengineering project that resulted in a 30% reduction of menu items while reducing food costs by 1.5%. Project also created a 50% print production savings. Tested and rolled out new menu format designed for easy field execution, was Guest friendly and increased food and beverage sales in a low food sales environment.  Responsible for the development and implementation of beverage promotional strategies allowing Fox and Hound/Champp’s to better leverage vendors and effectively increase beverage sales at a national, regional, and local level. Developed new restaurant grand reopening program and effectively executed for 11 Fox & Hound remodeled units in 2013. Grand reopening program was implemented at a local level and benefited local charities in the markets in which they were executed.

Dallas, Texas, Us

 Directed cross-functional leadership team in creation, testing, pricing, forecasting and execution of five yearly national food and beverage promotions focused on driving guest trial and increasing guest check average in 53 company/franchise units in the U.S. and Mexico.  Developed Social Media strategy and platforms including website optimization, text messaging, Facebook, FourSquare, and Twitter. Tested, updated, and implemented new lunch and dinner menu formats designed to highlight signature products and increase overall guest check..  Created a more interactive and guest friendly Boston’s Restaurant & Sports Bar website incorporating all of the various national food and beverage campaigns as well as seasonal promotions. Managed creative agency partners including printers, artists, still/film photographers, and intranet/internet designers. Supervised 12 associates: Director of Marketing, 2 Brand Managers, 4 Field Marketing Managers, and Franchise Sales Team.

Orlando, Florida, Us

 Directed cross-functional leadership team leading to positive comp sales for 200 company/franchise units worldwide.  Initiated menu development project resulting in 1.2 points in food cost savings and 50% print production savings. Responsible for development of Tony Roma’s licensing program including various proteins, pizza, garlic butter & multiple sauces. Items were sold in various retail outlets throughout the United States and Canada including Wal-Mart, Publix, SafeWay, and Costco.  Created a more interactive and guest friendly Tony Roma’s website incorporating all the various national food and beverage campaigns as well as seasonal promotions.  P & L responsibility for Global/Local Restaurant Marketing initiatives for the system. Managed all creative agency partners including printers, artists, still/film photographers, and intranet/internet designers.

Pasadena, California, Us

 Responsible for the development and implementation of beverage promotional strategies allowing Applebee’s to better leverage vendors and effectively increase beverage sales at a national, regional, and local level. Developed six yearly national beverage initiatives and matching strategy in support of the national marketing plan focusing on increasing beverage sales and mix.  Created multiple regional, turnkey beverage programs (promotional tool kits) delivering results against the overall beverage strategy yet providing flexibility for corporate and franchise use on a regional level. Worked with cross-functional “beverage sales team” to develop strategic and tactical initiatives focused around increasing comp beverage sales and profits. Team developed “8 More Drinks” program leading to 1% beverage sales growth.  Worked with vendor partners to provide $1.5 MM+ in marketing support of various beverage-merchandising initiatives. Partnered with preferred vendors and a cross-functional team to develop a “Liquid Lab” testing program in two company markets.

Pasadena, California, Us

Pasadena, California, Us

Pasadena, California, Us

M.B.A., Marketing

B.A., Economics/Marketing

Business