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Results-oriented hospitality marketing executive with successful track record of business revitalization, brand building, and strategy / innovation by driving sales, margins, and service excellence. Successful cross-functional leader with strong communication, presentation and negotiation skills. Since 2000, I have leveraged my MBA in various marketing roles in the casual dining sector. I’ve spent the last 2+ years as the Director of Brand Marketing, Bar & Beverage for TGIFridays. The 4 years prior Ito Fridays, I consulted with casual dining organizations such as Houlihan’s, the G.R.E.A.T. Grille Group, Firebird Restaurants and others. Prior to starting my consulting career, I was the Vice President of Marketing with Fox & Hound/Champps Restaurants, Boston’s Restaurant & Sports Bar, and Tony Roma’s where I was responsible for the day to day marketing function for restaurants in the United States and abroad. In addition to the marketing responsibilities, I directed the beverage program and played an integral part of the food development process.Specialties:Beverage Program ManagementStrategic Business PlanningBrand Positioning & DevelopmentSocial Media Strategy Development & ImplementationDigital MarketingProject ManagementLocal Store MarketingLoyalty ProgramsCreative Development (print, film, internet, & media)Franchisee RelationsNew Food & Beverage DevelopmentMenu Strategy & DevelopmentVendor RelationshipsP&L ManagementFinancial AnalysisPricing Analysis
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Director Of Brand Marketing, Bar & BeverageTgi Fridays Mar 2019 - May 2021Dallas, Texas, Us Responsible for the development and implementation of beverage promotional strategies allowing Fridays to better leverage suppliers and effectively increase beverage sales at a national, regional, and local level. Developed $5 drink of the month program in 2019 that sold 1.3MM drinks (May – August). Managed all beverage initiatives including drink ideation, sourcing, marketing, and implementation of the Fridays beverage plan focusing on increasing beverage sales and mix. Led beverage process throughout Covid pandemic pivoting quickly in an ever-changing environment. Created and marketed product offerings that kept LBW mix above 14% throughout pandemic and brought back to over 20% in 2021. -
PresidentF&B World Consulting (Hospitality Industry) Apr 2014 - Mar 2019 Supported multi-unit corporate and franchise foodservice operators enhance national, local, digital, and beverage marketing efforts. Clients include: Houlihan’s Restaurant Co., F.E.A.D LLC (Fox & Hound/ Champps Kitchen & Bar), G.R.E.A.T. Grille Group, Bar Louie, Brick House Tavern, FireBird Restaurant Group, Texas Land & Cattle, Which Wich, Beam Suntory Developed and implemented Local Store Marketing strategy & plan leading to increased SSS for casual dining concept. Tested and rolled out consumer loyalty program for fast casual client. Worked with major beverage alcohol suppliers and casual dining restaurant chains to develop cutting edge beverage menus and marketing strategies.
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Vice President Of MarketingFun Eats And Drinks, Llc (Formerly Fox & Hound / Champps Restaurant Group) Jan 2013 - Apr 2014San Diego, California, Us Responsible for the day to day marketing function of 75+ corporate bars/restaurants across the United States. Worked with cross-functional team including operations, culinary, purchasing and training to develop, test, price, and forecast eight yearly national food and/or beverage promotions. These promotions focused on driving guest trial and increasing guest check average, leading to positive comp sales for 82 company units in the United States. Updated and implemented digital media strategy to attract younger demographic. Lead menu reengineering project that resulted in a 30% reduction of menu items while reducing food costs by 1.5%. Project also created a 50% print production savings. Tested and rolled out new menu format designed for easy field execution, was Guest friendly and increased food and beverage sales in a low food sales environment. Responsible for the development and implementation of beverage promotional strategies allowing Fox and Hound/Champp’s to better leverage vendors and effectively increase beverage sales at a national, regional, and local level. Developed new restaurant grand reopening program and effectively executed for 11 Fox & Hound remodeled units in 2013. Grand reopening program was implemented at a local level and benefited local charities in the markets in which they were executed. -
Vice President, Sales And MarketingBoston'S Restaurant & Sports Bar Nov 2009 - Oct 2011Dallas, Texas, Us Directed cross-functional leadership team in creation, testing, pricing, forecasting and execution of five yearly national food and beverage promotions focused on driving guest trial and increasing guest check average in 53 company/franchise units in the U.S. and Mexico. Developed Social Media strategy and platforms including website optimization, text messaging, Facebook, FourSquare, and Twitter. Tested, updated, and implemented new lunch and dinner menu formats designed to highlight signature products and increase overall guest check.. Created a more interactive and guest friendly Boston’s Restaurant & Sports Bar website incorporating all of the various national food and beverage campaigns as well as seasonal promotions. Managed creative agency partners including printers, artists, still/film photographers, and intranet/internet designers. Supervised 12 associates: Director of Marketing, 2 Brand Managers, 4 Field Marketing Managers, and Franchise Sales Team. -
Vice President Of MarketingTony Roma'S Restaurants Inc. Sep 2004 - Nov 2008Orlando, Florida, Us Directed cross-functional leadership team leading to positive comp sales for 200 company/franchise units worldwide. Initiated menu development project resulting in 1.2 points in food cost savings and 50% print production savings. Responsible for development of Tony Roma’s licensing program including various proteins, pizza, garlic butter & multiple sauces. Items were sold in various retail outlets throughout the United States and Canada including Wal-Mart, Publix, SafeWay, and Costco. Created a more interactive and guest friendly Tony Roma’s website incorporating all the various national food and beverage campaigns as well as seasonal promotions. P & L responsibility for Global/Local Restaurant Marketing initiatives for the system. Managed all creative agency partners including printers, artists, still/film photographers, and intranet/internet designers. -
Senior Manager Bar/Marketing ImplementationApplebee'S International Inc. Feb 2003 - Sep 2004Pasadena, California, Us Responsible for the development and implementation of beverage promotional strategies allowing Applebee’s to better leverage vendors and effectively increase beverage sales at a national, regional, and local level. Developed six yearly national beverage initiatives and matching strategy in support of the national marketing plan focusing on increasing beverage sales and mix. Created multiple regional, turnkey beverage programs (promotional tool kits) delivering results against the overall beverage strategy yet providing flexibility for corporate and franchise use on a regional level. Worked with cross-functional “beverage sales team” to develop strategic and tactical initiatives focused around increasing comp beverage sales and profits. Team developed “8 More Drinks” program leading to 1% beverage sales growth. Worked with vendor partners to provide $1.5 MM+ in marketing support of various beverage-merchandising initiatives. Partnered with preferred vendors and a cross-functional team to develop a “Liquid Lab” testing program in two company markets. -
Regional Marketing ManagerApplebee'S International Inc. Oct 2000 - Feb 2003Pasadena, California, Us
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Marketing Manager - New ProductsApplebee'S International Inc. Dec 1999 - Oct 2000Pasadena, California, Us
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Gm/Regional Marketing Manager/ MarketingApplebee'S International Inc. Apr 1996 - Dec 1999Pasadena, California, Us
Randy Steinbrenner Skills
Randy Steinbrenner Education Details
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Georgia State UniversityMarketing -
Georgia State UniversityEconomics/Marketing
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The University Of GeorgiaBusiness
Frequently Asked Questions about Randy Steinbrenner
What is Randy Steinbrenner's role at the current company?
Randy Steinbrenner's current role is Hospitality Marketing professional. Brand, Food & Beverage expert. Looking for new opportunity..
What is Randy Steinbrenner's email address?
Randy Steinbrenner's email address is fj****@****aol.com
What is Randy Steinbrenner's direct phone number?
Randy Steinbrenner's direct phone number is +197234*****
What schools did Randy Steinbrenner attend?
Randy Steinbrenner attended Georgia State University, Georgia State University, The University Of Georgia.
What skills is Randy Steinbrenner known for?
Randy Steinbrenner has skills like Marketing, Social Media Marketing, Restaurants, Marketing Strategy, Food And Beverage, Brand Development, Food, Hospitality, Leadership, Sales, Direct Marketing, P&l Management.
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